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Alexandrium Woonmall Rotterdam uses AOpen to power their Digital Signage network and Interactive Wayfinding touch displays

The Alexandrium Woonmall home decoration and

interior design section in Rotterdam, the Netherlands,

was completely re-designed to cater to the needs of

the visitor.

The company PresTop Products designed the

interactive wayfinding kiosks and digital displays for

advertising purposes using AOpen Digital Engine

media players.

Commercial center Alexandrium is one of the

largest indoor shopping centers in the Netherlands

consisting of approximately 210 stores, with around

60 stores in the home decoration and interior design

section. The total property covers 44.000 square

meters, nearly 500.000 square feet of shopping. The

stores range from your normal fashion, jewelry and

gift shops to the Megastores section and a section

that focuses on home decoration and interior design.

THE CHALLENGE

With such a large ground of shopping space, the

management of Alexandrium Woonmall decided to

give innovations such as digital signage and digital

interactive wayfinding a place in this modern mall.

Mid 2011 the project implementation started and

was led by system integrator PresTop Products,

a valued AOpen partner. In December 2011 the

refurbished mall was officially re-opened.

“Alexandrium Woonmall has been transformed into a

real shopping experience thanks to the renovations”,

according to the management of this center.

THE SOLUTION

At the entrance of the home decoration and interior

design area of Alexandrium Woonmall you will

find two touch kiosks and three 42” touchscreens.

In the heart of the mall there is a custom built

double sided 42” Touch Totem. In addition nine

displays are placed across the shopping center for

digital signage/narrowcasting purposes including

advertisements and interactive information

feed. The displays are strategically placed

above the elevators, entrance and across

the ground floor close to the restaurants.

K E Y B E N E F I T S

• A new stylish design to attract

new customers to benefit the

retailers

• The proven track record of the

technology used

• Creation of a shopping

experience

S O L U T I O N S

• Project owner: PresTop

Products

• AOpen Digital Engine DE7000

• AOpen Digital Engine

DE57-HA

• Philips Information Kiosks and

Totems

• Omnitapps Wayfinding

Software

Interactive Digital Wayfinding in Retail

D I G I TA L S I G N A G E

I N R E TA I L

E N V I R O N M E N T S

Digital Signage is the ideal

way to disperse content and

messages in a targeted manner.

Displays are now used to

project HD video content, sound

and text. Synergy is possible

between various devices,

enabling retailers to connect and

interact with their customers,

using the latest mobile

technology.

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C H O O S I N G T H E R I G H T

S Y S T E M I N T E G R ATO R

The WPM Group was the initiator

of the project and its division for

Shopping Center Management is

responsible for the maintenance,

administration, marketing and

promotion of the Shopping Center

Alexandrium. The development

of a shopping center is regularly

monitored through studies of

customer satisfaction, traffic flows

and business experience. It was

their idea to look for an innovative

solution to replace the existing

static wayfinding posters with

digital and interactive signs. This

is where WPM Group decided to

hire PresTop Products.

PresTop is a System Integrator in

the Digital Signage industry. Their

services reach from the drawing

board to the actual installment

including: design, creation and

installation. Products include:

touch displays, touch tables,

touch computers, kiosks, software

and services. PresTop took on

the whole project for the Home

Decoration section of Shopping

Center Alexandrium in Rotterdam

using Philips displays, AOpen

Digital Engine media players and

Omnitapps software.

THE SHOPPING EXPERIENCE

A visitor of the home decoration section can now

easily find the way to the shop or shops they would

like to visit. The shops are categorized in sections to

make the search easy. Once you find the shop that

you would like to visit you can select it and receive

an animated route description. A QR code will also

appear, so you can save the information on your

smartphone. The displays will show advertisements

combined with information and promotions of the

mall. The advertisements will be a way of generating

income for the mall, because the retailers will have

the possibility to run commercial advertisements.

THE BENEFITS

A fundamental benefit of digital wayfinding in

Alexandrium Woonmall is its flexibility. It can be used

to display the total floorplan, interactive maps from

starting point to the location, store information such

as opening hours and promotions.

Visitors can also use their smartphone to directly

upload the store information by scanning the QR

code that is displayed on the wayfinding system.

All in all a great tool to help people navigate their

way through big retail centers such as Alexandrium

Woonmall. Additionally the system helps visitors

decide where they would like to go, because the

system allows to search per category such as

Kitchens, Living room, Bedroom etc., and they might

end up in different stores than originally planned.

The extra displays that are located across the mall are

installed for messaging and promotional activities.

This form of promotion is also a lot more flexible

than the old static posters, because messages and

promotions are changed on demand with a touch of

a button via a central remote management system.

Thanks to the displays it is also possible to show

online newsfeeds and animated, full motion video

promotions. Digital messages are more likely to

catch the eye and therefore better able to bring the

message to the customer to support the goal of

getting the customer in the store and the possibility

to sell your promoted product.

PresTop has been using AOpen Digital Engine media players for more than 5 years. “The advan-tage of the AOpen media player is that the size of the housing never changes thanks to the unique small form factor. That makes the system ideal for us to build into our customized kiosks and

totems.”

Richard Roggeveen, Account Manager at PresTop Products

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AOpen, Inc. has more than 15 years of IT hardware

manufacturing experience along with keen insights

into IT industry trends that help drive the continuous

development of high-end IT solutions.

As the leading manufacturer of reliable, powerful

and green hardware solutions world-wide, combined

with the unique small form factor of the specially

designed media player called AOpen Digital Engine,

AOpen is able to provide an outstanding platform

for 24/7 operability in applied computing. The range

of players, from low-end to high-end with fan or

fanless, are designed for excellence: from basic

bare systems to state-of-the-art multimedia solutions

built to fit customers’ needs. The WarmTouch series

complements the AOpen product line with small

and extremely sleek displays with or without touch.

With in-depth market knowledge AOpen can offer

advice for complete digital signage platform solutions.

AOpen cooperates with its global value added channel

network to go to market.

AOpen YOUR Digital Signage Expert

www.AOpen.com

A b o u t A O p e n

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