Interactive Crowd Experiences

14-09-23 © Copyright Bruker for Friends GmbH. Deutschland 2014 1

INTERACTIVE CROWD EXPERIENCESthe new digital channel in live communication


Enthuse your audience with an

UNFORGETTABLE BRAND EXPERIENCE


Step into the all

NEW DIMENSION OF INTERACTION


A location Cinemas & theatres

Stadiums and sports arenas

Leisure parks & playgrounds

Museums & theme parks

Fitness & wellness centres

Party areas & discos

Public viewings

Concerts & stores

Airports

…

An event concept Corporate days & incentives

Cinema advertising & movies

Sports/music events

Learning & infotainment shows

Roadshows & promotions

Market research events

Exhibitions & conferences

Gaming events

…

All you could possibly need…


A large display Video walls

Cinema screens

Projector walls

Foyer screens

Digital signage

…

Countless people = The crowd From small groups to throngs of

people

1 - ∞ persons



The interaction platform Ease of handling

Multimodal control concept

Scalable

Universally applicable- A range of control scenarios

- Usable inside and outdoors

- Light-independent

- With or without moderator

Interaction application Game

E-Learning

Survey

Voting

Simulation

Configurator

Audience analysis

…



Moving arms/bodies to the right/left

Raising arms

Jumping

Ducking

Or by making noises…

Volume

Timing

Rhythm

Still in development

Whether viewers interact by moving their bodies…

It‘s all possible!


Multitouch

Motion sensor

Microphone

Bring-Your-Own-Device

Combining with consoles or Internet browser is also possible.

Or via their own mobile device



Individuals playing against the crowd …

People playing against each other... Or they join forces…

Or taking on the rest of the world



Who can this inspire?

Who can be successfully targeted with Interactive Crowd Experiences?

General All media und advertising affine people

Definable Specific target groups using Sinus Milieus® – namely groups ofindividuals with similar tastes in terms of lifestyles and attitudes

When viewed from a Sinus Milieus® perspective, the Crowd Interaction concept has a positive target group of

> 40%


Innovative Unique dimension of interaction through individually addressing andinteracting with a crowd

Attractive At the core of the media and "Do something together“ trend: Combining visual, audio and social intercommunication is a way to inspire target groups.

Social Cooperative, communicative, empathetic, solidly united

Satisfying High entertainment value, direct rewarding effects and positive shared experiences

Matchless branded entertainmentHighly emotional moments for your target group

High value of media contact


Reap the benefitsof the new multisensory mass medium

Implicit Ideal playing field on which to subtly foster brands and opinions and influence consumer behaviour. Exploiting group-dynamic & sympathy effects and swarm intelligence

Unique Attention-grabbing and image-boosting with first/earlybird advantageover competitors

Relevant Target groups affine, matches the media trend: Combining visual, audio and social intercommunication inspires target groups.

Interactive Interaction (with) the target group is key to achieving thecommunication goals.



Versatile Can be deployed in multiple locations and industries and across multiple products and brands

Long-lasting Memorable. Existing communication messages and content used in a playful, recurring and reinvented way to consolidate the communication goal

Tailored 100% customer satisfaction thanks to individualised design and programming

Measurable Direct assessment of benefits and hence cost efficiency as a new media tool in terms of POI (direct response) or POS is possible


Reap the benefitsof the new multisensory mass medium


Reference exampleEuropean Union CAP Communication Award | Brussels

Several hundred international

communications professionals went

into battle with each other at the

closing event of the CAP

Communication Awards in Brussels

via a hot air balloon race.

You can see how much fun they all

had.


WOULDN‘T IT BE NICE IF YOUR CUSTOMERS COULD EXPERIENCE YOUR BRAND UP CLOSE?


THEN GET IN TOUCH, AND LET US SHOW HOW WE CAN INSPIRE YOUR TARGET GROUP FOR THE LONG TERM!


BRUKER FOR FRIENDS [email protected]

mailto:[email protected]

http://www.b4friends.com/

Interactive Crowd Experiences

Marketing

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