Interactive Crowd Experiences

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    31-May-2015
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The fusion of real and digital worlds has finally reached the arena of live communication. A hot new trend for crowd gaming and audience participation is giving groups of people a slice of the action through their body movements, sounds and mobile devices. Spectators thus morph into wireless, mobile joysticks, controlling games and other applications on big displays such as cinema screens and video walls. The result is highly emotional, ‘moving’ experiences and multi-sensory crowd events with application possibilities in the advertainment, edutainment, infotainment and entertainment sectors.

Transcript of Interactive Crowd Experiences

  • 1. INTERACTIVE CROWD EXPERIENCESthe new digital channel in live communication14-09-23 Copyright Bruker for Friends GmbH. Deutschland 2014 1

2. Enthuse your audience with anUNFORGETTABLE BRAND EXPERIENCE14-09-23 Copyright Bruker for Friends GmbH. Deutschland 2014 2 3. Step into the allNEW DIMENSION OF INTERACTION14-09-23 Copyright Bruker for Friends GmbH. Deutschland 2014 3 4. All you could possibly needAn event concept Corporate days & incentives Cinema advertising & movies Sports/music events Learning & infotainment shows Roadshows & promotionsA location Cinemas & theatres Stadiums and sports arenas Leisure parks & playgrounds Museums & theme parks Fitness & wellness centres Market research events Exhibitions & conferences Gaming events Party areas & discos Public viewings Concerts & stores Airports 14-09-23 Copyright Bruker for Friends GmbH. Deutschland 2014 4 5. A large displayAll you could possibly need Video walls Cinema screens Projector walls Foyer screens Digital signage Countless people = The crowd From small groups to throngs ofpeople 1 - persons14-09-23 Copyright Bruker for Friends GmbH. Deutschland 2014 5 6. All you could possibly needThe interaction platform Ease of handling Multimodal control concept Scalable Universally applicable A range of control scenarios Usable inside and outdoors Light-independent With or without moderatorInteraction application Game E-Learning Survey Voting Simulation Configurator Audience analysis 14-09-23 Copyright Bruker for Friends GmbH. Deutschland 2014 6 7. Its all possible!Whether viewers interact by moving their bodies Moving arms/bodies to the right/left Raising arms Jumping DuckingOr by making noises Volume Timing RhythmStill in development14-09-23 Copyright Bruker for Friends GmbH. Deutschland 2014 7 8. Its all possible! Multitouch Motion sensor MicrophoneBring-Your-Own-DeviceOr via their own mobile deviceCombining with consoles or Internet browser is also possible.14-09-23 Copyright Bruker for Friends GmbH. Deutschland 2014 8 9. Its all possible!People playing against each other... Or they join forcesIndividuals playing against the crowd Or taking on the rest of the world14-09-23 Copyright Bruker for Friends GmbH. Deutschland 2014 9 10. Who can this inspire?Who can be successfully targeted with Interactive Crowd Experiences?General All media und advertising affine peopleDefinable Specific target groups using Sinus Milieus namely groups ofindividuals with similar tastes in terms of lifestyles and attitudesWhen viewed from a Sinus Milieus perspective, the CrowdInteraction concept has a positive target group of> 40%14-09-23 Copyright Bruker for Friends GmbH. Deutschland 2014 10 11. Matchless branded entertainmentHighly emotional moments for your target groupInnovative Unique dimension of interaction through individually addressing andinteracting with a crowdAttractive At the core of the media and "Do something together trend:Combining visual, audio and social intercommunication is a way toinspire target groups.Social Cooperative, communicative, empathetic, solidly unitedSatisfying High entertainment value, direct rewarding effects and positiveshared experiencesHigh value of media contact14-09-23 Copyright Bruker for Friends GmbH. Deutschland 2014 11 12. Reap the benefitsof the new multisensory mass mediumImplicit Ideal playing field on which to subtly foster brands and opinions andinfluence consumer behaviour. Exploiting group-dynamic & sympathyeffects and swarm intelligenceUnique Attention-grabbing and image-boosting with first/earlybird advantageover competitorsRelevant Target groups affine, matches the media trend: Combining visual,audio and social intercommunication inspires target groups.Interactive Interaction (with) the target group is key to achieving thecommunication goals.High value of media contact14-09-23 Copyright Bruker for Friends GmbH. Deutschland 2014 12 13. Reap the benefitsof the new multisensory mass mediumVersatile Can be deployed in multiple locations and industries and acrossmultiple products and brandsLong-lasting Memorable. Existing communication messages and content used in aplayful, recurring and reinvented way to consolidate thecommunication goalTailored 100% customer satisfaction thanks to individualised design andprogrammingMeasurable Direct assessment of benefits and hence cost efficiency as a newmedia tool in terms of POI (direct response) or POS is possibleHigh value of media contact14-09-23 Copyright Bruker for Friends GmbH. Deutschland 2014 13 14. Reference exampleEuropean Union CAP Communication Award | Brussels Several hundred internationalcommunications professionals wentinto battle with each other at theclosing event of the CAPCommunication Awards in Brusselsvia a hot air balloon race. You can see how much fun they allhad.14-09-23 Copyright Bruker for Friends GmbH. Deutschland 2014 14 15. WOULDNT IT BE NICE IF YOURCUSTOMERS COULD EXPERIENCEYOUR BRAND UP CLOSE?14-09-23 Copyright Bruker for Friends GmbH. Deutschland 2014 15 16. THEN GET IN TOUCH, AND LET USSHOW HOW WE CAN INSPIRE YOURTARGET GROUP FOR THE LONG TERM!14-09-23 Copyright Bruker for Friends GmbH. Deutschland 2014 16 17. BRUKER FOR FRIENDS GMBHmail@b4friends.comwww.b4friends.com0049-761-519266214-09-23 Copyright Bruker for Friends GmbH. Deutschland 2014 17