REINVENTING VIDEO ADVERTISING

VIEWABILITY

Pierre Chappaz Executive Chairman

THE MISSION FOR NEW STANDARDS

$7.7 $11.1

$15.1 $21.9

$28.7

$36.2

2013 2014 2015 2016 2017 2018

Estimated global growth in video advertising (billions)

370% increase

2013-2018

Nomura Securities, eMarketer, March 2015

A quest for viewability

‘minimum of 50 percent of the player in view for

a minimum of 2 seconds’

– MRC 2014

THE VIEWABILITY TEST

What Causes Viewability Issues?

Bots Video starts but is not in view

User leaves page before video is completed

1! 2! 3!

SHOULD USERS BE FORCED TO WATCH ADS?

Source: Censuswide Research, Jan 2015

of people find being forced to watch video ads before video content ruins the online experience

74%

Tubemogul: Viewability Vendor Report Q2 2014

The facts

70%!of non-viewable ads

aren’t viewable because the user leaves the page

78%!of non premium

pre-roll not seen

53%!of premium

pre-roll not seen

of advertisers and agencies believe lack of standards around viewability will inhibit video ad

spend*

Over 1/3

*Forrester & Teads, Q2 2015

Completed ≠ Viewable

1st Quartile Midpoint 3rd Quartile End

24.1

86.1

22.3

82.4

21.0

79.5

20.0

76.5

Total video impressions Completions Completions in view

Completion rate

70% view through rate but still, only

20% of pre roll completed views are viewable

Source: Integral Ad Science, Q3 2014

Video advertising which is disruptive,

not interruptive

100% viewable ads, 100% of the time

Premium environments

We believe in

TEADS IS THE INVENTOR OF OUTSTREAM

View-to-play video advertising that sits outside of the video stream

Performance  Overview  |Teads  April  2015  

Outstream advertising is based on a Cost Per completed views model, generating free time for advertisers.

164  

93.0%! 100%!90%!

53.4%  

72%  

33%  

2 s in view Reached complete rate Visible rate on completion

Teads!

Benchmark!

** Norm provided by Ipsos ASI France.

15% 32%

47% 50%

Ad recall InBoard™ (CPM)

InRead™ (CPM)

Average Video Formats

Pre-roll 22% 27%

37% Association

InRead tablet! 51% 41%

Even more effective on tablet

**

Brand association

Championing a new viewability standard

50% of the player in view for 30s

50% of the player in view for 15s

More efficient, more valuable, viewable video advertising!

Brands DESERVE viewable video views

TEADS.TV