Inter Brand MMVB Press Conf Preso 141107

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Malaysias Most Valuable Brands | 16 November 2007|2

Introduction

1. Introduction to Interbrand

2. The Interbrand Brand Valuation Methodology

3. M alaysias Most Valuable Brands League Table

4. Key Findings

5. Q& A


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About Interbrand

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An Omnicom company

Established

1974Employees

1300Offices

36Countries

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Our global network

TorontoNew York

DaytonCincinnati

ChicagoSan Francisco

Mexico City

So Paulo

Buenos Aires JohannesburgMelbourne

Jakarta

Osaka

Tokyo

Seoul

Shanghai

Singapore

Moscow

London

Lisbon ZurichMilanHamburg

Cologne

Amsterdam

Madrid

Kuala Lumpur



Thought leadership


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Measuring brand value

Were the global authority on creating and measuring brand value. In partnerships withBusinessWeek, Interbrand releases an annual Best Global Brands study.


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Other national brand valuation studies

Africas The Americas Asia Pacific Europe

Switzerland

France

Spain

Russia

Australia

China

Singapore

Taiwan

Brazil

Canada

South Africa

Chile

Mexico


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Brand Valuation MethodologyA 3-step Process


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Malaysias Most Valuable Brands

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Selection criteria

1) Is a public listed company or is owned by one - whether on Bursa or other stockexchanges.

2) Brand does not need to be Malaysian-owned but must have originated fromMalaysia and/ or headquartered in Malaysia

3) Consumer- facing brands only (includes corporate, product or retail brands but excludes

holding companies where they are invisible to the end-purchaser)

4) Data availability

Marketing: corporate publications, analyst reports, financial and general press,Interbrand experience

Financial: annual and analyst reports, financial and general press


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Malaysias 30 most valuable global brands: Top 10

Rank Brand IndustryBrand Value

(MYR m)

Brand Value

(US$ m)

1 Maybank Banking 9,645 2,764

2 Public Bank Banking 6,866 1,967

3 Maxis Telecoms 5,308 1,521

4 Genting Leisure/ entertainment 4,588 1,315

5

CelcomTelecoms 4,073 1,167

6 CIMB Banking 3,422 981

7 Astro Media/ entertainment 3,303 946

8 Hong Leong Banking 3,099 888

9 Perodua Automotive 2,445 700

10 DiGi Telecoms 2,095 600


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Malaysias 30 most valuable global brands: # 21-30

Rank Brand IndustryBrand Value

(MYR m)

Brand Value

(US$ m)

21 Dutch Lady Food & beverage 300 86

22 Kurnia Insurance 291 83

23 Proton Automotive 239 68

24 MAA Insurance 232 67

25 Affin Bank Banking 228 65

26 Padini Apparel 212 61

27 Parkson Retail 125 36

28 Sunway Property/ Infrastructure 89 25

29 Mamee Double Decker Food & beverage 87 25

30 Bonia Apparel 75 22


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Key findings: Telecoms

A maturing market pre-paid contracts aredominant with high churn and low levels ofconsumer loyalty

Beginning of the creation of lifestyle packagesto reduce acquisition costs and target highARPU users e.g. Celcom

Mobile price plans are being developed based

on customer segmentation and audience needs

Rank BrandBrand Value

(MYR m)

3 Maxis 5,3085 Celcom 4,07310 DiGi 2,095


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Key findings: Automotive - Malaysian Engineering

Proton was traditionally a symbol of Malaysianpride and was endorsed by the ex-PrimeMinister Mahathir Mohamad

Competitive environment - deregulation of theindustry and introduction of strong affordableregional automotive brands from Japan, Koreaand China

Perodua emerging as a major force in theMalaysian automotive market, with careful brandmanagement has the potential to become asignificant player.


(MYR m)

9 Perodua 2,44523 Proton 239


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K fi di B k


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Key findings: Banks


(MYR m)

6 CIMB 3,422

17 RHB Bank 65318 Ambank 651

8 Hong Leong 3,009

1 Maybank 9,6452 Public Bank 6,866

25 Affin Bank 228

A trend for mergers and acquisitions in thefinancial sector in the region

Malaysia still has a high number of banks;

indicating the potential of more M& A activity

Entry of foreign banks to the Malaysian market

Islamic banking is becoming increasingly popular

globally

K fi di Th Ai li


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Key findings: The Airlines

Global competition and competition from lowcost carriers

Malaysia has decided to divide the routes

between MAS and AirAsia (less competition)

MASs strong brand experience has helped thebusiness to avoid near bankruptcy and for it tostage a turnaround of the business


(MYR m)

12MalaysiaAirlines 1,719

19 Air Asia 333

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Q& A

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thank you.

Inter Brand MMVB Press Conf Preso 141107

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