Intent MediaWorks, Inc. Atlanta, New York Atlanta, New York P2P Summit The Future of Distribution 1.
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Transcript of Intent MediaWorks, Inc. Atlanta, New York Atlanta, New York P2P Summit The Future of Distribution 1.
Intent MediaWorks, Inc.Intent MediaWorks, Inc. Atlanta, New YorkAtlanta, New York
P2P SummitP2P SummitThe Future of DistributionThe Future of Distribution
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Background
Glenn Martin
Recognized in technologyRecognized in technology
Search Engines for Orbitz, Search Engines for Orbitz, Travelocity, Expedia, etc. Travelocity, Expedia, etc. (2000-2003)(2000-2003)
Helped start first Internet site to Helped start first Internet site to earn over $100Million earn over $100Million
INTENT is 3rd Start-Up is 3rd Start-Up
Intent MediaWorks
900k Downloads per Day900k Downloads per Day
Represent 3.4 Million FilesRepresent 3.4 Million Files 90% Music90% Music 8% Video8% Video 2% Other2% Other
Voted Innovators’ of the Year by Voted Innovators’ of the Year by Distributed Computing Industry Distributed Computing Industry Association: 2006Association: 2006
Recognized by The White House, Recognized by The White House, Supreme Court, U.S. Senate, RIAA & Supreme Court, U.S. Senate, RIAA & MPAAMPAA
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Represent Major Brands
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Key Trends
Media 1.0: 1950-2000
Production: closed
Distribution: controlled
Marketing: mass
Consumer Choice: limited
Business Model: buy
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Media 2.0Media 2.0
Distribution Trends• P2P traffic represents over
68% of INTERNET traffic
• 12.7 million simultaneous users on P2P
• 60 million unique P2P users (IP addresses) per month in U.S.; 320 million worldwide
• 35% of PC’s have a P2P application installed; new MS Vista has P2P built in
TrendsTrends
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Critical Trends
Internet
• Mass Digital Distribution– iTunes, YouTube, MySpace, CBS– Pando, Azureus, Qtrax, – Amazon, Walmart– eMusic, The Orchard
• Internet has emerged as a Discovery Channel – not just delivery
– Ex. Gnarls Barkley– Ex. The GMan
• Massive Investment in Digital Distribution
– $50 Billion in 2007 so far
• Boom in Media Centric Electronics
– Up 70% from 2006, $500 Billion
• DRM Free Music
– EMI, IODA, DRA, Creative Commons
•
Consumer
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Consumers: Digital Lifestyle
Broadband users spend an hour and 40 minutes (48% of their spare time) online in a typical weekday, and more than half of that is spent accessing activities related to entertainment and communication.
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Media 1.0 Distribution1950-2000
SupplierSupplier DistributorDistributor RetailRetail ConsumerConsumer
Musician Artists Bands
Studios
Record
Labels
StoresCDs,
Albums Stereos
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Media 2.0 Distribution
2000- Present
SupplierSupplier DistributorDistributor RetailRetail ConsumerConsumer
Musician Artists Bands
Studios/
Record
Labels
StoresCDs,
Albums Stereos
INTERNET Distribution
Mass Distribution + Micro Marketing
C2C
eCommerce
Music 2.0 Distribution
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Economics
Media 1.0
• Old Economics– Paid downloads only– Publishers rights legacy– Licensing not based on performance performance – Difficult to “sell” new economic models
• Deride & prosecute Web 2.0 empowerment
• Mismatched with market demands– Physical distribution & channel conflict– Worried about “cannibalization”
• Believe “they can do it all”– Self-distribute in fragmented channel
easily
Media 2.0
• Eager for Distribution• Believe in Digital
• “Snowballs” vs. Blockbuster economics
• Endorse “Superdistribution” & Web 2.0 empowerment tools
• Ad Support• Ecommerce• Lifestyle Media• Bundled Licensing• New Subscription Models
• Believe in multi-channel digital distribution through a management system
Media 2.0Media 2.0
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MODELMODEL
DRIVERSDRIVERSTECHNOLOGYTECHNOLOGY
• PRODUCTIONPRODUCTION
• DISTRIBUTIONDISTRIBUTION
• LIFESTYLELIFESTYLE
• ECONOMICSECONOMICS
© Les Ottolenghi 2005
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• 1.1 Million Files a Day• 3.4 Million files contracted
• Media 2.0 Economics
What INTENT Does…
Distribution Platform for Digital Media:
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How INTENT works
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INTENT P2P Search Results Advertiser is tied closely to artist in search results.
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Search Saturation Ability to “saturate” the search listings…
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Web Cross-Over…
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Visibility in Social NetworksUsers spread file via embed codes for top MySpace search ranking.
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• Pass-a-long DistributionContent owners gain the advantage of C2C commerce
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Watch-to-Own File: Loads to Media Player Window
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Watch-to-Own: Initial Window Presentation
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User Experience is Flexible & Rules Driven
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Animated PathsBusiness Rules & Economic Models
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MODELMODEL
DRIVERSDRIVERSTECHNOLOGYTECHNOLOGY
• PRODUCTIONPRODUCTION
• DISTRIBUTIONDISTRIBUTION
• LIFESTYLELIFESTYLE
• ECONOMICSECONOMICS
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Intent MediaWorks, Inc.Intent MediaWorks, Inc. Atlanta, New YorkAtlanta, New York
Media 2.0Media 2.0The Future of DistributionThe Future of Distribution
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