Intelligent Web Solutions - IWS

26
Integrated Marketing Solutions Intelligent Web Solutions Intelligent Web Solutions Av. Tancredo Neves, 1632. Edf. Salvador Trade Center Torre Norte, Sala 2114. CEP 41.820-020 – Salvador – Bahia – Brasil T +55 71 3113-4203 [email protected] www.IntelligentWebSolutions.com

description

Intelligent Web Solutions - IWS. Internet marketing, web marketing, marketing online, SEO - Search Engine Optimization, SEM - Search Engine Marketing, PPC - Pay Per Click ou Links Patrocinados, SMM - Social Media Marketing, Press Releases Online and Email Marketing Services.

Transcript of Intelligent Web Solutions - IWS

Page 1: Intelligent Web Solutions - IWS

Integrated Marketing Solutions

Intelligent Web Solutions

Intelligent Web SolutionsAv. Tancredo Neves, 1632. Edf. Salvador Trade Center Torre Norte, Sala 2114. CEP 41.820-020 – Salvador – Bahia – Brasil T +55 71 [email protected] www.IntelligentWebSolutions.com

Page 2: Intelligent Web Solutions - IWS

2

IWS – Intelligent Web Solutions is a pioneer in Internet Marketing Solutions - SEO (Search Engine Optimization ), SEM (Search Engine Marketing) and SMM (Social Media Marketing), offering Integrated Marketing and Internet Marketing Solutions:

•Marketing and International Marketing Plans •Traditional and Internet Marketing Plans•Internet Business Planning•Web Site Design and Programming•Graphic Design - Logos, Digital Media, Visual Communication, Signage, Folders, Flyers, Brochures, Posters, Billboards, etc.•Search Engine Optimization (SEO)•Search Engine Marketing (SEM)

- Pay-per-click Campaigns- On-Line Press Release Campaigns- E-mail Marketing Campaigns

•Social Media Marketing Campaigns•Content Creation, Copywriting, Editing and Translation services.

IWS - All-in-One Marketing Solutions

Integrated Web Marketing Solution - IWS

Page 3: Intelligent Web Solutions - IWS

Internet Marketing

•The most economical and efficient way of reaching your potential client.•Costs approximately 90% less than traditional marketing.•Offers measurable Quantitative results.

3Integrated Web Marketing Solution - IWS

Page 4: Intelligent Web Solutions - IWS

Our Goal is to offer each client:

• Efficient Online-presence to reach his target market.

• Services that generate positive return on investment.

• Reach all the client objectives with regard to on-line media.

4

Internet Marketing

Integrated Web Marketing Solution - IWS

Page 5: Intelligent Web Solutions - IWS

Internet Marketing

1. Content, Design and Programming

IWS develops Content, Design and Programming through an intense project on worldwide tendencies, proposing functionalities and appropriate solutions for each company profile.

• Content– Keyword Research and Selection– Development of specialized content, optimized for the internet– Content Creation– Translation Services into all Languages– Web Marketing Copywriting – Language Specific

Services offered by IWS include:

5Integrated Web Marketing Solution - IWS

Page 6: Intelligent Web Solutions - IWS

1. Content, Design and Programming

• Best Design and Functionality – Innovative Designs– Navigation and Menu system optimized for functional and commercial websites– “3 clicks Rule” – your client finds what he is looking for in up to 3 clicks

6

Internet MarketingServices offered by IWS include:

Integrated Web Marketing Solution - IWS

Page 7: Intelligent Web Solutions - IWS

2.Content, Design and Programming

Programming “Search Engine Friendly”

• HTML and CSS validated for W3C Org Standards

• Research of competitor sites as reference • Smart Site Map System• Smart URL System• Smart Meta Tags System (for each page)• Smart “You Are Here” System• Smart Alt Tags and Keywords System

7

Internet MarketingServices offered by IWS include:

Integrated Web Marketing Solution - IWS

Page 8: Intelligent Web Solutions - IWS

8

Internet MarketingServices offered by IWS include:

Integrated Web Marketing Solution - IWS

2. SEO (Search Engine Optimization)

Search Engine Optimization is what makes a site appear well positioned on the organic search engine results (Google, Yahoo, and MSN). Applying SEO techniques is the determining factor for the site to be amongst the first entries when its keywords are being searched for on the internet.

IWS applies innovative techniques of SEO identifying keywords together with the client, using latest research and tools.

Page 9: Intelligent Web Solutions - IWS

2. SEO (Search Engine Optimization)

We offer diverse SEO services, appropriate to the necessities of each company:

• Research of competitor sites as reference

• Web Marketing Copywriting

• Creation of relevant content, optimized for web marketing

• Optimized translation for web marketing, concentrating on keywords

• Analysis of the site’s popularity indexes

• Monthly report about audits and positioning

9

Internet MarketingServices offered by IWS include:

Integrated Web Marketing Solution - IWS

Page 10: Intelligent Web Solutions - IWS

3. Social Media Marketing Campaigns

Until recently all Organic Search Results provided Text Results

Universal Search is already changing this. Google, Yahoo and MSN will soon provide Organic Search Results as Follows:

1. Maps2. Videos3. Photos4. Text

IWS will get you ready for this change and will create your company’s profile on the most important sites and forums for Social Media.

10

Internet MarketingServices offered by IWS include:

Integrated Web Marketing Solution - IWS

Page 11: Intelligent Web Solutions - IWS

4. PR Campaigns (On-line Press Release Distribution)

Press Releases are informative texts about products or services, which are submitted to on-line news sites, which not only promote visibility in the press, but also generate content and links for your site and, consequently, attract more traffic to it. The key to success of a PR is the way to write the “web copy” and the directories to which it is being submitted.

• Press Releases written by professional editors – Press Releases produced by IWS are written by professionals who are native

speakers of the language – The PRs are sent to submission and on-line distribution sites (free or paid)– Through these sites the PR does not only gain presence in the press, but also a

strong presence on the Web and generates a large number of links to your site

11

Internet MarketingServices offered by IWS include:

Integrated Web Marketing Solution - IWS

Page 12: Intelligent Web Solutions - IWS

4. PR Campaigns (Press Release)

12

Internet MarketingServices offered by IWS include:

Integrated Web Marketing Solution - IWS

Page 13: Intelligent Web Solutions - IWS

5. PPC Campaigns (Pay-per-Click) (Sponsored Links)

Search

Organic Results

PPC Results

13

Internet MarketingServices offered by IWS include:

Integrated Web Marketing Solution - IWS

Page 14: Intelligent Web Solutions - IWS

14

5. PPC Campaigns (Pay-per-Click) (Sponsored Links)

PPC or “Sponsored Links ” is a way to advertise on the search engines sites (Google, Yahoo, MSN...) that allows the advertiser to promote his product or service but pay only when a click is effected on his on-line advertisements. The advertisements are created based on keywords and appear only when a person is looking for a specific information related to them.

• You choose how much you want to pay– When creating an account for PPC advertisements, the client chooses how much he

wants to pay for each click and how much he wants to spend per day, which allows for efficient planning and control of his budget.

• The PPC Campaigns developed by IWS for Google, Yahoo and MSN include:– Analysis of competitor PPC strategy– Research and definition of keywords – Detailed weekly and/or monthly reports with conversion data (on-line purchases,

information request or contacts resulting from a PPC advertisement) and campaign ROI.

Internet MarketingServices offered by IWS include:

Integrated Web Marketing Solution - IWS

Page 15: Intelligent Web Solutions - IWS

Opt-in system,

Personalized Sending

Targeted reached

Sample Report

6. E-mail Marketing Campaigns

15

Internet MarketingServices offered by IWS include:

Integrated Web Marketing Solution - IWS

Page 16: Intelligent Web Solutions - IWS

6. E-mail Marketing Campaigns

E-mail Marketing is an important tool forclient, partner and supplier relationship management.

Contacting clients through e-mail marketing has various advantages:- Efficiency: you reach your network quickly- Interactivity: the addressee can buy, request information or answer the e-mail- Measurement: you can measure who received, opened and clicked on links- Personalization (1 to1): Treating each client according to his profile

• The e-mails created by IWS are elaborated according to the profile of each client. We partnered with Campaigner, a company specialized in e-mail campaigns.

Therefore we can guarantee :• high quality • security • complete reports to evaluate the performance of your campaigns.

16

Internet MarketingServices offered by IWS include:

Integrated Web Marketing Solution - IWS

Page 17: Intelligent Web Solutions - IWS

17 17

Google Qualification

IWS Qualifications

Integrated Web Marketing Solution - IWS

Page 18: Intelligent Web Solutions - IWS

18Integrated Web Marketing Solution - IWS

All-in-One Solutions

Our know-how, acquired through five years applying SEO and SEM tools and techniques, has rendered IWS a great achievement:

 

the 1st position in Google  

For our own website

www.IntelligentWebSolutions.comafter only 2 weeks online

http://www.google.com.br/search?sourceid=navclient&aq=t&ie=UTF-8&rls=GGLJ,GGLJ:2008-13,GGLJ:en&q=ag%c3%aancia+seo+e+sem

IWS Qualifications

Page 19: Intelligent Web Solutions - IWS

19

We are also in:

2nd position for keyword – “Otimização de Conteúdo para internet” – http://www.google.com.br/search?hl=pt-BR&rls=GGLJ%2CGGLJ%3A2008-20%2CGGLJ%3Aen&q=otimiza%C3%A7%C3%A3o+de+conte%C3%BAdo+para+internet&meta

4th position for keyword – “Otimização de Conteúdo para web” - http://www.google.com.br/search?hl=pt-BR&rls=GGLJ%2CGGLJ%3A2008-20%2CGGLJ%3Aen&q=otimiza%C3%A7%C3%A3o+de+conte%C3%BAdo+para+web&meta

5th position for keyword – “agência de internet marketing” – http://www.google.com.br/search?hl=pt-BR&rls=GGLJ%2CGGLJ%3A2008-20%2CGGLJ%3Aen&q=ag%C3%AAncia+de+internet+marketing&meta

Positioning of the first page in any Search Engine, especially First place position in Google is the dream of most companies and represents the recognition of our constant improvements.

We are in the process of launching our site in English and hope to accomplish similar feats soon thereafter.

IWS Qualifications

Integrated Web Marketing Solution - IWS

All-in-One Solutions

Page 20: Intelligent Web Solutions - IWS

20

All-in-One Solutions

Another great achievement in one of the most competitive

online industries Travel:

After an intensive Web Marketing (SEO e SEM) campaign

the 1st and 2nd positions in Google Organic Search ranking

for our client – www.DiscoverBrazil.com

http://www.google.com/search?hl=en&q=brazil+vacation+package

 

IWS Qualifications

Integrated Web Marketing Solution - IWS

Page 21: Intelligent Web Solutions - IWS

21Integrated Web Marketing Solution - IWS

Page 22: Intelligent Web Solutions - IWS

• UOC – Universitat Oberta de Catalunya (www.uoc.edu) – Barcelona, Spain

• Carlinhos Brown Portal (www.CarlinhosBrown.com.br) - Salvador, Bahia, Brazil

• Reserva do Paiva: (www.ReservadoPaiva.com) - Recife, Pernambuco, Brazil

• Prima Empreendimentos Inovadores: (www.EdePrima.com) - Salvador, Bahia, Brazil

• Transcar Transportes (www.TranscarTransportes.com.br) - Salvador, Bahia, Brazil

• Gomes de Barros Advogados (www.GomesdeBarros.com.br) - Salvador, Bahia, Brazil

• Vinícola Don Otaviano: www.fincadonotaviano.com.ar/ - Mendoza, Argentina

• Câmara Americana: www.camaraamericana.com.br/ - Salvador, Bahia, Brazil

• Pousada da Espera: www.pousadadaespera.com.br – Itacimirim, Bahia, Brazil

• Piso Plano: www.pisoplano.com.br – Rio de Janeiro, RJ, Brazil

IWS ClientsSelect External Clients

22Integrated Web Marketing Solution - IWS

Page 23: Intelligent Web Solutions - IWS

•Discover Brazil (www.DiscoverBrazil.com) - Salvador, Bahia, Brazil

•Discover.Travel (www.Discover.Travel) - Salvador, Bahia, Brazil

•Discover South America (www.DiscoverSouthAmerica.Travel) - Salvador, Bahia, Brazil

•Discover Central America (www.DiscoverCentralAmerica.Travel) - Salvador, Bahia, Brazil

•Intelligent Real Estate Solutions (www.DiscoverBrazilRealEstate.com) - Salvador, Brazil

IWS Clients

23Integrated Web Marketing Solution - IWS

Select Internal Clients

Page 24: Intelligent Web Solutions - IWS

ILS3Intelligent Leisure Solutions

ITSIntelligent Travel Solutions

ILSLeisure Consulting

IWSIntelligent Web Solutions

IRESIntelligent Real Estate Solutions

ICSIntelligent Content Solutions

24Integrated Web Marketing Solution - IWS

Group Structure

Page 25: Intelligent Web Solutions - IWS

ILS Group• Intelligent Leisure Solutions Consulting

– Leisure, Real Estate, Travel, Tourism and Entertainment Development

• Intelligent Real Estate Solutions – Complete Real Estate Brokerage Solutions in Brazil

• Intelligent Web Solutions – Full Service Web Marketing Company – SEO, SEM and SMM

• Intelligent Content Solutions– Full Service Content Creation and Translation Company

• Intelligent Travel Solutions– Personalized Luxury Travel Services to South and Central America – UNWTO (United Nations World Tourism Organization) Ulysses Award winner for Innovation in Tourism

Enterprises– 2008 World Travel Award as South America´s Leading Travel Management Company– 2008 World Travel Award as Central America´s Leading Travel Agency – Selected by the Brazilian Ministry of Tourism as an Affiliate Member of the United Nations World

Tourism Organization – Authenticated by the .Travel Registry– Robert Phillips was elected President of ASTA (American Society of Travel Agents)Brazil Chapter

25Integrated Web Marketing Solution - IWS

Page 26: Intelligent Web Solutions - IWS

Integrated Web Marketing Solution

Intelligent Web SolutionsAv. Tancredo Neves, 1632. Edf. Salvador Trade Center Torre Norte, Sala 2114. CEP 41.820-020 – Salvador – Bahia – Brasil T +55 71 [email protected] www.IntelligentWebSolutions.com

Intelligent Web Solutions