Submitted by:Sabhyata MarwahNitin KatochSamar Chowdhary

introduction

• Maggi noodles is a brand of instant noodles manufactured by Nestlé.

• The brand is popular in Australia, India, South Africa, Brazil, Nepal, New Zealand, Brunei, Malaysia, Singapore, Sri Lanka, Bangladesh, Pakistan, and the Philippines. �

• Maggi noodles are part of the Maggi family, a Nestlé brand of instant soups, sauce, stocks, and noodles.

• Maggi instant noodles had been NIL's (Nestlé India Ltd.)main product category in the culinary segment since the launch of Maggi 2 Minute Noodles (Maggi noodles) in 1982.

• Over the years, Maggi noodles became a popular snack food product in India.

about• Originated in Switzerland in 1863 by Julius

Maggi, who created a recipe of flavours to bring added taste to meals. MAGGI 2-MINUTE �Noodles is one of the largest & most loved snack food brands that defines the Instant Noodles category in India. �

• Today professional kitchens have come to know and trust the Maggi brand for its high quality, convenience and nutrition.

Intellectual property rights

• All intellectual property rights of Maggi are the property of the Nestlé Group. The trademarks, logos, characters and service marks(collectively "Trademarks"), patents, copyrights belong to Société des Produits Nestlé S.A. part of the Nestlé Group.

• Trademarks Owner -Vevey, Switzerland

trademark

• Trade Name: Nestle India Ltd.• Trade Mark: Logo of Maggi is

registered®Trademark of Société des Produits Nestlé S.A.

• Taste bhi health bhi is the unregistered trade mark,use for the promotion of Maggi.

trademarkMaggi is a registered trademark used for Seasonings For Improving Soups, Sauces, Gravies, ((Meat and Vegetable Drops, Soups, Consommes, Bouillion, Gravies)), Meat Extracts, Meat Jellies Spices Sauces For Meats, Fish, and Power Vegetable Sauces, Fruit Sauces, Wheat, Rice, Barley, Oat, Rye, Maize, Bean, and Potato Flour and owned by Societe Des Produits Nestle S.a., Maggi Co., Inc• Serial Number: 71405175• Registration Number: 0374072• Filing Date: Apr 12, 1938• Last Applicant(s)/Owner(s) of Record: Societe Des Produits Nestle S.a.

Case Postale 353 1800 Vevey CH Maggi Co., Inc. 76 Varick Street New York, US

• Related products: staple foods

Maggi as a well known mark

• The purpose of the Trademarks Act 1999 is to protect not only the proprietor of the trademark, but also the general public, which is susceptible to deception and confusion. The board held that the trademark MAGGI had acquired an extensive reputation among the public by way of sales and advertisements. Hence, the public would assume that any product bearing the mark MAGGI was manufactured by the appellant. Thus, any unauthorized commercial use thereof in relation to any goods or business was likely to be associated with the business. It was also averred that since the company was a prior user of the trademark, its interest in the mark ought to be protected. On the basis of these factors, the maggi trademark is protected as a well known mark

Trade dress• The shape, size and

graphic design of packaging including its internal and external configuration constitute a Trade Dress.

• The typical yellow and red colors defines the trade dress of Maggi.

Industrial design

The features such as shape, configuration, pattern and composition applied to the noodles to give three dimensional form or the typical Maggi curls is protected under industrial design.

Trade secret

The trade secret of maggi masala noodles plays a vital role in its present brand positioning, thus making it most desirable among the other noodle brands.The composition of the ingredients of maggimasala and the process of making raw Maggi noodle are trade secrets.

copyright• The copyright of maggi includes the motion

pictures in terms of advertisements, wallpapers, screensavers,. The website design of maggi is copyright including the text and images. No reproduction of any part of the website is allowed or distributed for commercial gain nor it can be modified or incorporated in any other work, publication or website.

Thank you