Media Overview

Intela’s Proposition

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Consumer proposition

• Consumers share purchasing preferences and interests with Intela, in exchange for valuable incentives, targeted marketing and special offers for the goods they want.

• The consumers are opted-in and data is kept fresh through regular updates.

Client proposition

• Intela’s vast database of its opted-in consumers’ behavior and its intelligent CrispAds platform allows for highly targeted campaigns that deliver large volumes of qualified leads for its clients.

• Intela’s expertise in delivering qualified leads enables it to operate on a performance basis in exchange for higher bounties per lead.

Regulation

• Statutory and industry self regulation lead to a much improved consumer experience.

Market: Email MarketingE-mail marketing owes its popularity to a number of advantages!

Projected Marketing ROI By Channel – Return in $ per $ Spent (2008)

45.7

20.2

17.0

15.6

8.6

7.3

0 5 10 15 20 25 30 35 40 45 50

E-mail Marketing

Non E-mail InternetMarketing

Direct ResponseNew spaper Ads

Non-catalog directmail

TelephoneMarketing

Print Catalogs

Source: The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the U.S., 2007-2008 Edition, Cowen and Company, the Direct Marketing Association �

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• High ROI– E-mail marketing is projected to

generate a ROI of 2.26x ($45.65 per dollar) that of non-email Internet marketing ($20.19 per dollar) in 20081

• Ranked highest for customer retention3

• Cost effective• Faster response generation• Better performance tracking• Efficient brand building tool

Demographics of our Data

UK Database:

Total Database size: 8,000,000Average Opening: 5%Average Click Through Rating: 8% Procedure: Single opted in via a site or data capture process Email Specs: dedicated, solus emails Frequency sent: 4x/weekeCPM required: $20

The economy demands that marketers look more closely at the return on their marketing decisions. In times like these, email marketing continues to shine through as an excellent investment. It offers marketers a highly engaging, customizable, targeted medium to strengthen customer relationships, drive sales, and increase overall brand experience.

—Richard Castellini, CMO, CareerBuilder.com  “The recession is forcing marketers to sharpen their focus on tactics that are cost-effective and contribute

to the bottom line. This means the Internet is getting more attention, since ROI is usually more measurable online than in traditional media.”

–eMarketer

Social Media Traffic• Social Media has quickly risen to the

second volume channel for Intela’s lead generation

• While on-line communication through social sites hasn’t replaced email, it is an increasingly popular means of communication.

• The top 25 social media networks delivered over 155 million unique visitors in February 2008

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Intela Value Process

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Internal Email Email through Partners

Affiliate Publishers

1st channel of delivery 2nd channel of delivery 3rd channel of delivery

Lead Generation Engine

Advertising Offer

Leads to Advertiser

Intela’s traffic and lead generation platform is based

on our proprietary CRISP TECHNOLOGY™. Our

system provides our customers with optimized

leads and customer delivery through learned behavior.  CRISP TECHNOLOGY™ increases ROI by targeting

our customers’ advertisements to

individuals who are most likely to convert to a lead.

Lead Generation – How do we do it?

Rewards Today Membership Platform

ClientsIntela’s clients include leading digital agencies and online brands.

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A leading direct response advertising agency. In both off-line and on-line, AJI is a leader in putting advertising in the hands of consumers.

An integrated online marketing company, with global presence. ValueClick boasts an extensive network of website publishers and over 5000 advertisers.

Accident Advice Helpline provides access to justice for victims of accidents following withdrawal of legal aid. The company has helped thousands of clients file claims through them.

One of the largest and fastest growing mobile phone retailers in the UK with over 440 stores.

Accident Advice Helpline is the UK’s leading personal injury specialist and one of Intela’s exclusive campaigns.

We approached AAH with a proposal to deliver traffic to their site on a cost per lead model, and as a result we have delivered Accident Advice Helpline an average of 1000 leads a day with a

20% conversion rate from lead to opened case.

Results: We are now the leading provider of leads for them, having driven an additional new 7,000 active cases for them in

less than 5 months time.

Case Study: Accident Advice Helpline

Case Study: AAH

The Email:

The email creatives have been optimized by Intela and the client to produce versions with as high as 30% click to conversion

ratios!

Case Study: AAH

The Lead Form:

AAH have worked with Intela to optimize both the quality of the

lead and the performance of the application from an affiliate's

perspective, resulting in increased conversions for all

parties.

Intela was founded by online marketing and lead generation professionals. Our goal: to build a high technology, international marketing firm serving clients in the US and Europe. Intela blends expertise in performance-based marketing and new media, and uses this expertise to attract qualified customers for

our clients.Intela has offices in both London and the US to service clients’ needs.

Thuy Diem Pham

Director of UK Network90 Long Acre, Covent Garden, London WC2E 9RZ

Tel: 020 7849 3419 Mobile: 07809 624 770 thuy.pham@intela.com Website: www.intela.co.uk

Jennifer MansfieldInternational New Business Director

Tel:+1 303 459 7363 or 1.877.8Intela Mobile: 720 891 1602AIM | SKYPE IntelaJen MSN: Intelajen@hotmail.com

jennifer@intela.com Website: www.intela.com

Our Company