Intel Final Project
description
Transcript of Intel Final Project
Sponsors of Tomorrow
Erin BoydellADV 492Assignment 10
New Media Marketing Plan
An Intelligent Company Integrated Electronic Corporation
Founded on July 18, 1968
Largest semiconductor chip producer in the world
Manufactures the processors that are used in the majority of laptop computers and makes many other devices that relate to computing and communication
Biggest customers are Hewlett-Packard and Dell
According to Tech Report, In Q1 of 2010, Intel achieved a net income of $2.4 billion on revenue of $10.3 billion!
Challenges and Goals
Challenges Must always be ahead of the
technological curve
Manufacture better quality products than their big name competitors such as Samsung and Toshiba
Keep up their corporate responsibility by: reaching out to their
communities Recycling and reducing
waste as well as making their products more energy efficient
improving the workplace and education
Goals Extend silicon technology and
manufacturing leadership
Deliver unrivaled microprocessors and platforms
Grow profitability worldwide
Excel in customer orientation
Corporate Responsibility Goals
Environment: five-year goals related to global warming, product energy efficiency, waste reduction and recycling
Workplace: strive for workforce equality
Community: uphold 40% employee volunteer rate and develop volunteer programs
Education: focus on the Intel Teach Program and the Intel Higher Education Program
Why use Social Media? Social Media is a new and effective way to market your product to the billions of people
who surf the web on a daily basis
Inexpensive yet extremely successful
Gives customers the opportunity to join the conversation instead of only being talked at
Allows you to see who is viewing your ads, where they are located and how often they view your page. This makes it possible to really narrow down the locations of where you want your advertising to go.
Intellectual use of Social Media
74,433 and counting fans interact and communicate about the latest Intel technology
View and give feedback on videos and photos and talk with other customers about their experiences and opinions
Consumers can enter sweepstakes to win Intel products and print off coupons
Allows Intel to tap into the billions of people who use facebook on a daily basis
Blogging Intellectually created a blog site called Blogs@Intel and Technology@Intel
Intel’s top leaders, researchers and technologists communicate their views and invite discussion on topics consumers are experiencing in their daily lives
Offers an “inside look” at Intel’s operations and provides opportunities for customers to exchange ideas and ask questions directly with employees
Invites readers to join the discussion
Following @IntelInside @Intel
links to other sites where followers can find more information about Intel products and reviews
Followers are able to enter sweepstakes and promotions by retweeting and mentioning @Intel
Following of 14,142 people
@Intelinside
Followers can ask for assistance with their Intel products
Also gives updates about Intel products
Has a following of 1,262 people
Intel & YouTube
Intel utilizes YouTube by posting videos that demonstrate how to use their products
Intel has their own channel on the site called “Channel YouTube”
Users are able to watch their latest commercials and internet ads
People will be able to comment on the videos and give feedback and as well as ask questions
BudgetAllocate more of the advertising budget to internet
Originally 15%-20% of the budget, now 35%-40%The use of social media will be produce maximum
reach to a large amount of people with minimal ad dollars spent
TimelineThis campaign should last from a range of 9 – 12
monthsMarket heavily from January to November to gain
the business of these product users:Holiday Shoppers Entering College FreshmanBusiness Professionals
Intelligence creates Success
Tools Intel will use to measure success of the social media campaign: Total views of videos and
web pages Total followers on twitter Total fans on the facebook
fan page Total comments on
Blogs@intel Type of feedback people are
leaving on the various social media sites
Use Google Adwords to track success