Intel Cloud Summit: Big Data
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Transcript of Intel Cloud Summit: Big Data
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Nick Knupffer
Marketing Director PRC & APAC DCSG, Intel
Big Data
Video goes here Video download link: https://dl.dropbox.com/u/85091041/INTEL_BIG_DATAv20_HD.mov
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Every two days, we create as much information as we did from the dawn of civilization up until 2003
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Big Data Phenomenon
200PB Storage of a Smart City project in China
209 Billion RFID tags sale in 2021: from 12 million in 2011
200+TB A boy’s 240’000 hours by a MIT Media Lab geek
1.8ZB in 2011
2 Days > the dawn of civilization to 2003
750 Million Photos uploaded to Facebook in 2 days
966PB Stored in US manufacturing (2009)
$800B in personal location data within 10 years
$300B /year
US healthcare saving from Big Data
$32+B Acquisitions by 4 big players since 2010
“Data are becoming the new raw material of business: an economic input almost on a par with capital and labor.”
—The Economist, 2010
“Information will be the ‘oil of the 21st century.’” —Gartner, 2010
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What is Big Data?
Velocity
Volume
Variety
Traditional Data Big Data
Gigabytes to Terabytes Petabytes and beyond
Occasional Batch – Complex Event Processing
Real-Time Data Analytics
Centralized, Structured i.e. Database
Distributed, Unstructured Multi-format
Vast Amounts of Information; Virtually Free
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Why is Big Data Important?
*Other brands and names are the property of their respective owners. 1::McKinsey Global Institute Analysis
Data is the Raw Material of the Information Age
Smart City Project: Improve Public Safety, Boost Economic Growth
Generate Revenue from Data Analytics of B2B Sales?
Up to 50% Decrease in Product
Development and Assembly Costs1
Online Retailer Generated 30% of
Sales Due to Analytics Driven
Recomendations1
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Big Data Solutions: Volume
Distributed Storage Architecture
Application Servers
Storage Client
Application
Storage Servers
Storage Services
Metadata Servers
Metadata Services
*Other brands and names are the property of their respective owners.
Traditional Storage
SAN (Storage Area
Network)
Ten 9’s Durability & 50% Lower TCO
1000s of Nodes & >200GB’s/sec Performance
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Big Data Solutions: Velocity
1: Hilti Corporation case study
In Memory Analytics
*Other brands and names are the property of their respective owners.
Search and Analysis of 53 Million Customer Records:
From 2-3 Hours to 2-3 Seconds!1
Network Edge Analytics
Stream Processing Analysis & Decision Support Applications
Analyze Data as its Collected to Make Near Real-time Decisions
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Big Data Solutions: Variety
*Other brands and names are the property of their respective owners.
Structured Data
Unstructured Multi-format Data
Emerging Technologies
Relational Database
EXALYTICS
Analytical Paradigms
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Velocity Realtime rather than batch-style analysis Data streamed in, tortured, and discarded Making impact on the spot rather than
after-the-fact
The Challenges of Big Data
Volume Massive scale and growth of unstructured data 80%~90% of total data Growing 10x~50x faster than structured (relational) data 10x~100x of traditional data warehousing
Variety Heterogeneity and variable nature of Big Data Many different forms (text, document, image, video, ...) No schema or weak schema Inconsistent syntax and semantics
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Big Data is Different from Traditional Data
Volume
Proc
essi
ng S
peed
1x 10x Traditional Data
100x Big Data
Processing Data Management Analytics
Batch-style Analytics
Distributed Analytics
Descriptive Analytics
Real-time Analytics
Distributed Hierarchy
Scale-Out Cluster Platform
Scale-up Platform
Predictive/Prescriptive Analytics
Relational Database (SQL)
Data Warehouse
NoSQL and NewSQL
Flexible Schema
New Workloads/Methodologies to Design New Platforms
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Most IoT apps are relevant to Smart City, funded
by governments
Environment Protection
Smart Logistics
E-Health
Smart Home
Industrial Automation
Smart Agriculture
Public Safety
Intelligent Transportation
Smart Grid
The Major Source of Sensed Data
Source: GreatWall Strategy Consultants
Internet of Things (IoT) and Smart City
Internet of Things (IoT) is a major source for sensed data
Instrumentation (Sensing)
Interconnect (Communication)
Intelligence (Processing)
Intelligence (Control)
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Intel’s Role in Big Data
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Accelerating big data analytics through faster and more effective CPU, Storage, I/O, Network platform.
Driving innovation in big data applications by providing optimized software stack and services.
Foster the growth of big data ecosystem through broad collaboration with partners.
Intel’s Role in Big Data
Data of any type, under any provisioning method, is analyzed to find insights that drive business, social, and ecological value.
Investing in Solution Research and Services for Big Data
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Universal Insights Instant analysis at every level, from the sensor to the datacenter
Microserver
Horiz
onta
l Sca
le
Horiz
onta
l &
Ver
tical
Sca
le
Local Analytics
Preprocessing/ Cleansing/Filtering/
Aggregation Stor
age
Analytics Processing Complex Event Processing
Data Acquisition
Streaming Analytics
Batch Analytics
Visualization & Interpretation
[Un]Structured
Data
Sensors Cameras
E3
E7
E5
Data Acquisition Video Analytics
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Immediate Insights
Intel builds performance customized and optimized extreme solutions to drive immediate insights and discoveries.
From Telecoms, to Financial Services, to Smart cities, Manufacturing and Healthcare, Intel delivers robust security and trusted extreme performance computing, software, storage and network solutions customized and optimized for every industry; leading to insights and discoveries that better our world.
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Insights for everyone New analytics economics through scale and standards.
Intel’s open platforms, open software, open standards approach and industry leadership will drive down the cost and drive up the pace of innovation, putting affordable Big Data analytical capabilities within everyone’s reach.
Smart Building sensors
Smart Grid sensors
Pollution sensors
Smart meters
Industrial Automation
sensors
Portable medical imaging services
Medical sensors on ambulances
Sensors on Smartphone
Meteorological sensors
Inductive sensors
Traffic cameras
INTELLIGENT CITY
INTELLIGENT HOSPITAL
INTELLIGENT FACTORY
INTELLIGENT HIGHWAY
Sensors on Vehicles
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Big Data is here and growing rapidly
Intel is well positioned from a software stack and platform basis
Intel is committed to investing in new technology to address more demanding big data requirements of the future
Summary
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BACKUP
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Rev. 1/19/12