MALAYSIAN GRADUATE SCHOOL OF ENTERPERENEURSHIP & BUSINESS

DEVELOPING MARKETING STRATEGIES AND PLANS

Case study onINTEL

submitted to :Dr. Bidin Chee

Bin Kifli Presented by:AZHAR NAIMA MUTLAK p14d487fSHIVAN SALEEM KHALID p15d082fWIJDAN IBRAHIM ABDULHAMEED p15d088fAWS SALAH ABDULLAH p15d085f

introduction:

Marketing defines:

As per “ Hansen “,Marketing is the process of discovering and translating consumer needs and wants into product and service specifications, creating demand for these products and services and then in turn expanding this demand.

Marketing endeavors to convert customer needs into production, it is considered as customer satisfying process.

Intel also sucked with “486 chips, Intel created branding marketing campaign and made history by Put emphasis is on identification of a market opportunity.

Q1: Discuss how Intel changed ingredient-marketing history. What did it do so well in

those initial marketing campaigns?

Brand name is that part of the brand that can be vocalized. At the same time a trade name can’t be numbers but organization name also be a trade mark, Intel, never protected their product from their competitors by product name is known as “486”.

Intel made ingredient branding marketing campaign, they had opt business named called Pentium and launched the “ Intel inside campaign to build awareness of its whole family of microprocessors.

Initial marketing Campaigns:

In order to execute the new brand strategy, it was essential that the computer manufacturers who used Intel processors support the program Intel gave them significant rebates at the same time included their logo in their PC Ads.

Q2:Evaluate Intel’s more recent marketing efforts. Did they lose something by

dropping the “Intel Inside” tagline or not?

Recently, Intel created the classmate PC - a small, kid-friendly, durable, and affordable. Intel Processor - based computer intended for children in remote regions of the world. This part known as Intel learning series.

Intel launched the Atom processor, the company’s smallest processor to date, designed for mobile internet devices, netbooks.

Intel Introduced advanced micro processor, the Intel core i7, which focused on the needs for video, 3-d gaming, and advanced computer activities.

Yes, they were to stop the tag line because their recent products predicted the same.

Conclusion:

Product, purchaser gets in exchange for his /her money

It can be offered to a market for attention, acquisition, use or consumption and that might satisfy a want or need.

A product is a bundle of utilities consisting of various product features and accompanying services.

So Intel also using the product knowledge proper and changing the features and product according to the advance technology requirement.

Recommendation :.

Things change, even if we don’t want them to. No company operating in the free market can be successful in perpetuity by delivering the same products with the same marketing and the same margins. While it is easy and natural to crave consistency and avoid risk, the changing nature of life and our environment requires us to change, to adapt, and to take chances in order to survive.

If one thing distinguishes Intel’s innovative thinking, it is their 1990s strategy of branding a semiconductor chip as a valuable feature that consumers would look for when they purchased a computer. The campaign’s two decades of ubiquity make us forget this now, but at the time it was an incredibly novel approach to marketing. People bought computers because of the software, the specs, or a friend’s recommendation. Who cared about who made some tiny chip inside the box that you couldn’t even see.

But with the proliferation of PCs, and with consumers at a loss in trying to figure out what made one better than the other, Intel saw an opportunity, and so it took a major risk. Intel’s leadership was convinced this was the way to grow market share, however, and the company invested hundreds of millions of dollars in the effort.

Intel also cleverly used its CEO keynote and marketing around the world, including signage, publications, and live events, to ensure that every CES person knew about "Intel Inside." Soon, consumers looked for that label before buying a computer, much in the same way that they look for the American Dental Association Seal of Acceptance when shopping for a toothpaste. By marketing itself in that way, Intel transformed into a brand known to millions of otherwise technology-illiterate consumers. Those consumers might not have known a motherboard from a mainframe, but they had "Intel Inside."