Integrity Presentation English 2010

Integrity Consulting & Marketing Services

Integrity Consulting & Marketing Servicesg y g gWe speak the language of top management

COMPANY OVERVIEWPORTFOLIO

2010

Copyright © Integrity Consulting & Marketing Services

No part of this document can be reproduced, made publicly accessible in a retrieval system, transmitted to third parties in any way – in electronic form, by photocopying, scanning, recording and other ways – without authorization of Integrity Consulting & Marketing Services


Integrity Consulting & Marketing Services – Scope of Activities2

Integrity Consulting & Marketing Services is a consulting boutique, offering services in strategy and business development, special events planning and execution, financial modeling, analytics and market research, developing concepts of best use of real estate and supporting real estate development in Russia and CIS Europe USA Each project is unique for us

Strategy development & execution, organizational structure

Analysis of competitive situation,

Analysis of the macroeconomic environment

Analytical studies, market research

supporting real estate development in Russia and CIS, Europe, USA. Each project is unique for us.

Analysis of competitive situation, market research

Strategic marketing plan development and implementation

Strategic consulting on M&A, post M&A i i d f i

a y ca s ud es, a e esea c

Competitive analysis

Integrated studies of markets and sectors

Periodic surveysM&A integration and transformation

Restructuring and optimization of business processes

Human resources management, personnel recruitment

Management Consulting

& Real estate

Analytics&

Research

Periodic surveys

Assessment of market prospects of projects and products

Analysis of countries and regions

personnel recruitment

Optimization of supply chain, effective distribution strategy

Financial modeling and evaluation of investment projects

Real estate Consulting

ResearchSpecial event planning & execution: congresses, exhibitions, large scale concerts, F1 championships

Financial modeling, budgeting,

Analysis of best use of real estate

General concepts development

Business plan and feasibility study

Brokerage organization of sales

Non-for-Profit &

Special Events

fundraising and work with sponsors

Suppliers selection & management

Media coverage, press conferences

Events logistics, translation, Brokerage, organization of sales

Investment memorandums

Project financing arrangement and negotiations with investors

Special Events production and execution

Effectiveness evaluation, events coverage and reporting


Management Consulting: clients, employers, projects3

Strategy in Russia, LRP 2006–2017, M&A Nasta, Marketing strategy Brand

Financial and marketing consulting in order to increase market

Marketing strategy and CRM development and implementation for the

Planning and Business Development departmentStrategic research

Concept development of large entertainment complex in MoscowMarketing strategy, Brand

Launch, 2007, Life Ins. Feasibility Study, 2008

increase market capitalization2005-2006

implementation for the Russia`s Billiard Association, 2006

Strategic research, financial modeling and forecasting, 2000-2004

complex in Moscow, business planning1998

Transformation strategy development, integration into Zurich Financial Services global network 2007-2008

Strategic financial and marketing consulting, corporate finance, forecasting2002-2008

Marketing, Sales, Duty Free departments, Russia and CIS, Business Development, Brand management,1995-2004

Market and competitors research and analysisfinancial modeling, business planning2008

Development of strategic financial model Forecasting and financial consulting2004-2005

International projects Corporate valuation, Director of Business Development of strategy, Feasibility study, business management at Premier SV advertising agency Show business, sp.events1993-1994

capital budgeting structureM&A, strategic and marketing consulting,modeling and forecasting

Development and Marketing, feasibility studies, projects management, 2004-2005

budget and KPIs, insurance market and competitors analysis2009

plan and investment memorandum, projects in Republic of Adygea2009-2010

Market research, investment consulting marketing strategy development

Development of financial and strategic model for M&A transaction of Nextel and Sprint. Investment

Development and implementation of investment-financial model to boost ROIC of

Business evaluation, corporate budgeting structure implementation for M&A transaction

Development of a financial model for the automatic evaluation of the cost of delivery of

R U S S I A U K R A I N E B E L A R U S M O L D O V A G E O R G I A A R M E N I A A Z E R B A I J A N K A Z A K H S T A N

U S A U K S W I T Z E R L A N D G E R M A N Y A U S T R I A S P A I N C Y P R U S M O N T E N E G R O

p2007

pbanks relations, USA main product lines USA

ygoods, 2006


Real Estate Consulting: clients, employers, projects4

Hotel, residential complex concept development, extreme water sports

Commercial concept development, brokerage Real Moscow Brateevo

Best use analysis of large city neighborhood (14 ha) in Tver city center; High

Concept development , brokerage of Moscow`s largest Malls: Mega 1

Senior debt memorandum development for large 250 000 sqm residentialextreme water sports

center, Black Sea resort Anapa, 2008-2009

Real Moscow Brateevo, Real Moscow Signalny,2004 - 2005

in Tver city center; High rise residential complex in Krasnodar, 2007-2008

largest Malls: Mega-1 , Mega-2, Mega Kazan, 2007

250 000 sqm residential district in the suburbs of Krasnodar, 2009-2010

Director Marketing and Business Development , 2005 - 2006, Projects: Federation Tower (City) Lotte Plaza, Greenwood

Development of marketing concept and promotion of the Lotte Plaza department store2005-2006

Analysis of the best use of the two large plots of land (1200 ha). Business plan, architectural concept development, 2007-2008

Analysis of the best use of large land plot (425 ha), concept development of residential cottage village2006

Concept redevelopment of eco-village recreation resort at the Istra lake near Moscow2008

Commercial concept Consulting boutique Concept development, TWEED - a leading elite Concept development, development (tenant and merchandise mix), project management, brokerage Auchan 1, 2, 3

exclusive real estate properties with unique history and characteristics2008-2009

business plan, financial modeling of residential complexes in Tula and Volgograd region, 2008

real estate company`s division of consulting creation and management 2006-2009

marketing strategy implementation of the “Best de Luxe Complex” 2004-2005

Strategic Consulting and Evaluation department Retail commercial real estate department

Market research, general and architectural concept development, Invest. Memorandums

Concept development and exclusive sales of the resort village in Montenegro, Budvan

General and architectural concept, marketing of cottage settlement in the Voronezh region

Concept development, market and competition research for the elite residential complex.



p1998-2007 2006-2008

g ,Riviera, 2007-2008

g2008

p2007


Non-for-Profit Projects & Special Events: clients, suppliers, projects5

Moscow State LomonosovUniversity - special events ceremonies congresses

Formula 1 Powerboat Intl. Championship - events management in Moscow

Program of support for small and medium size enterprises (SME) in

Exhibitions, congresses, sport championships, special events

“Life” (“Zhizn”) Orthodox Christian medical-informa-tion center database onceremonies, congresses

management1990-1995

management in Moscow and St. Petersburg1997-2000

enterprises (SME) in Russia and CIS1997-1998

special events management1995-2009

tion center - database on reproduction health in CIS development, 2010

Exhibitions, congresses, concerts, sport championships, special events management1995-2008

Formula 1 International Championship - events management participation in Monza, Italy1998-1999

“Pro-Life” pan-Russian movement (OOO “ZaZhizn”) fundraising and analytical support2010

Marketing strategy and creative development, media plan, brand launch campaign in Russia2007-2008

Large scale (4 000 people) concert management at State Concert Hall “Russia” 1995-1996

Catering services Program of support for “Family, Mother- and Special events, concerts, Cinema Festivals, arrangement for various special events – supplier management1995-2004

small and medium size enterprises (SME) in Russia and CIS1997-1998

Childhood” Charity Fund –strategy, fundraising and special events support2010

exhibitions, congresses, sport championships management2004-2005

concerts, contests and special events management1995-2004

Special projects, international exhibitions, sport championships management

Congresses and special events management, Road Show Zurich Financial Services

Show business, special events, international projects management at LIS`S corporation

Large (35 000 people) concerts, special events, sport championships management

Exhibitions, congresses, concerts, special events, sport championships management



g1995-2004 2007

p1993-1995

g1993-1995

g1995-2007


Company Management6

ALEXEY KOMOV – FOUNDING PARTNER, MBA IRINA SHAMOLINA – MANAGING PARTNER

The Open University, Business School, UK, MBAIMEMO – PhD study: FDI and MNC in Russia State University of New York, SUNY, NY, USAMoscow State Lomonosov University, HistoryAuthor of book: Stock Markets: USA and Russia

Over 17 years of experience in consulting general

Copenhagen Business School, Denmark – МВА programREA im. Plekhanova – International Economic RelationsMGAPI – Financial Modeling and Forecasting, Applied MathematicsState University of New York, SUNY, Albany, NY, USA

Over 12 years of professional experience in strategicOver 17 years of experience in consulting, general management, special events (congresses, exhibitions, large scale concerts, F1 championships), marketing and sales, business development and show business projects. Expert in real estate, insurance and financial services, advertising, FMCG industries. Previous positions: Director of Business Development and Marketing at Cushman & Wakefield (Big 4 in CRE) Director at Logic Realty various

Over 12 years of professional experience in strategic planning, business development and market research in real estate, insurance and financial services, FMCG industries. Started career at USAID/SUNY MorozovProject (supporting SME in CIS), then worked at Jones Lang LaSalle (Big 4 in Commercial Real Estate) in strategic consulting and evaluation, market research departments then 5 years in Planning and Business

TOM WISEMAN-CLARKE – АSSOCIATE PARTNER ANDREW KOSTKO – ASSOCIATE PARTNER, MBA

Wakefield (Big 4 in CRE), Director at Logic Realty, various positions in Marketing, Sales, Duty Free departments (10 years) at Altria (Fortune Top 20 corporation), Management Consultant at Zurich Financial Services (Fortune 500).

departments, then 5 years in Planning and Business Development department at Altria (Fortune Top 20 corporation) and in 2006-2008 as Management Consultant at Zurich Financial Services (Fortune 500, Insurance).

City University Business School, UKUniversity of Manchester, UK Masters Degree, Property Investment

Over 12 years of professional property experience in London, Moscow, Montenegro and Cyprus, in positions including: marketing and consultancy, international residential sales,

University of Maryland, USA – MBA / MS in FinanceMoscow State University – Physics and MathematicsThesis: Computer Technology

More than 16 years of experience in the United States in the field of corporate finance, consulting, financial modeling and forecasting. Held executive positions in Big 4 strategic consulting

MICHAEL PETROV – АSSOCIATE PARTNER ALEXEY ZHURAVLEV – DIRECTOR RESEARCH

marketing and consultancy, international residential sales, (Cyprus and Montenegro), consultancy to commercial developers (Cushman & Wakefield, Moscow), office leasing (Cushman & Wakefield, Moscow and Ingleby Trice Kennard, London) and industrial leasing (Jones Lang LaSalle).

companies (Accenture, PricewaterhouseCoopers). Has extensive experience in the field of telecommunications (Equant, Nextel, GTS), as well as financial and banking sector: ABN Amro, JP Morgan Chase.

Institute of State and Law Sciences RANLawyer degree

Worked from the very formation of Retail Commercial Real Estate department at Jones Lang LaSalle (Big 4 in CRE). Implemented projects: Ramstore Mall , Atrium Mall, Shopping

Moscow University of Engineering, Railway TransportSpecialized in Bridges and Infrastructure construction

Over 18 years of professional experience in trade management and marketing. Before joining Integrity COnsulting, worked as Marketing Director at ROLF Car Centers` Management, as p p j , , pp g

Center Auchan, Mega Malls in Moscow, Mega Mall in Kazan, Real Shopping Center in Brateevo Moscow, Real Shopping Center Signalny in Moscow, Yerevan Plaza, Europark Mall.

g g ,National Trade Marketing Manager at ISTOK – one of the largest Russian FMCG giants and at Philip Morris International as Trade Marketing Supervisor.


Integrity Consulting & Marketing ServicesWe speak the language of top management

Contact information:+7 495 960 04 60 Alexey Komov+7 495 643 43 24 Irina Shamolinaa.komov@integrityconsulting.ruwww.integrityconsulting.ru

Integrity Presentation English 2010

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