Integration of social & mobile marketing, Mark Brill, 8.11.11
-
Upload
rachel-aldighieri -
Category
Documents
-
view
673 -
download
0
description
Transcript of Integration of social & mobile marketing, Mark Brill, 8.11.11
![Page 1: Integration of social & mobile marketing, Mark Brill, 8.11.11](https://reader034.fdocuments.net/reader034/viewer/2022051610/54811f32b4af9fbe158b6057/html5/thumbnails/1.jpg)
Mobile is Social
Social is Mobile
![Page 2: Integration of social & mobile marketing, Mark Brill, 8.11.11](https://reader034.fdocuments.net/reader034/viewer/2022051610/54811f32b4af9fbe158b6057/html5/thumbnails/2.jpg)
A bit about myself
• Mark Brill
• 8 years in mobile (19 online)
• Mobile strategist and consultant
• Chair of DMA Mobile Council
![Page 3: Integration of social & mobile marketing, Mark Brill, 8.11.11](https://reader034.fdocuments.net/reader034/viewer/2022051610/54811f32b4af9fbe158b6057/html5/thumbnails/3.jpg)
Why Social? Why Mobile?
• Facebook:
250+ million mobile users
• Facebook Zero ... anyone can
do it
• Up to ½ of Twitter users are
mobile
• Deep integration of Twitter in
iOS5
• 50% of Facebook status
updates from mobile
• Foursquare, Gowalla,
SCNVGR and Instagram: built
around mobile
![Page 4: Integration of social & mobile marketing, Mark Brill, 8.11.11](https://reader034.fdocuments.net/reader034/viewer/2022051610/54811f32b4af9fbe158b6057/html5/thumbnails/4.jpg)
Do we do?
48%use it
75%@ work
50%by web53%brands
![Page 5: Integration of social & mobile marketing, Mark Brill, 8.11.11](https://reader034.fdocuments.net/reader034/viewer/2022051610/54811f32b4af9fbe158b6057/html5/thumbnails/5.jpg)
The problem
Brands are used to developing
products in the same silos year after
year
Branches
Call Centres
Own-brand web sites
TV Advertising
Direct Mail
Outbound calling
Buy it!
Buy it!
Social Networks
Mobile web
Widgets
Games
Mates
Apps
SMS
Viral
IM
Wha’evaWha’eva
![Page 6: Integration of social & mobile marketing, Mark Brill, 8.11.11](https://reader034.fdocuments.net/reader034/viewer/2022051610/54811f32b4af9fbe158b6057/html5/thumbnails/6.jpg)
Mobile social
is for
everyone
![Page 7: Integration of social & mobile marketing, Mark Brill, 8.11.11](https://reader034.fdocuments.net/reader034/viewer/2022051610/54811f32b4af9fbe158b6057/html5/thumbnails/7.jpg)
Facebook: Text to Like
7
![Page 8: Integration of social & mobile marketing, Mark Brill, 8.11.11](https://reader034.fdocuments.net/reader034/viewer/2022051610/54811f32b4af9fbe158b6057/html5/thumbnails/8.jpg)
Some brands have got it right ...
![Page 9: Integration of social & mobile marketing, Mark Brill, 8.11.11](https://reader034.fdocuments.net/reader034/viewer/2022051610/54811f32b4af9fbe158b6057/html5/thumbnails/9.jpg)
But not everyone ...
![Page 10: Integration of social & mobile marketing, Mark Brill, 8.11.11](https://reader034.fdocuments.net/reader034/viewer/2022051610/54811f32b4af9fbe158b6057/html5/thumbnails/10.jpg)
It’s all about location
![Page 11: Integration of social & mobile marketing, Mark Brill, 8.11.11](https://reader034.fdocuments.net/reader034/viewer/2022051610/54811f32b4af9fbe158b6057/html5/thumbnails/11.jpg)
User tagged
locations
User-generated
feedback,
comments and
reviews
Layar
implementation
Facebook and
integrationsSmartphone apps
– Android, iPhone,
Palm etc
Location and
Google Maps
Developer APIs
Advertiser
opportunities
The location-based community
![Page 12: Integration of social & mobile marketing, Mark Brill, 8.11.11](https://reader034.fdocuments.net/reader034/viewer/2022051610/54811f32b4af9fbe158b6057/html5/thumbnails/12.jpg)
Advertising and Engagement
![Page 13: Integration of social & mobile marketing, Mark Brill, 8.11.11](https://reader034.fdocuments.net/reader034/viewer/2022051610/54811f32b4af9fbe158b6057/html5/thumbnails/13.jpg)
Dominos UK credited 29% profit
increase to social media and
Foursquare in particular
Does it work?
McDonald’s saw check-ins
increase by a claimed 33% during
their Foursquare Day campaign
![Page 14: Integration of social & mobile marketing, Mark Brill, 8.11.11](https://reader034.fdocuments.net/reader034/viewer/2022051610/54811f32b4af9fbe158b6057/html5/thumbnails/14.jpg)
Brands don’t need a location
![Page 15: Integration of social & mobile marketing, Mark Brill, 8.11.11](https://reader034.fdocuments.net/reader034/viewer/2022051610/54811f32b4af9fbe158b6057/html5/thumbnails/15.jpg)
Nike Sneak and Destroy
![Page 16: Integration of social & mobile marketing, Mark Brill, 8.11.11](https://reader034.fdocuments.net/reader034/viewer/2022051610/54811f32b4af9fbe158b6057/html5/thumbnails/16.jpg)
Creative use of mobile social
![Page 17: Integration of social & mobile marketing, Mark Brill, 8.11.11](https://reader034.fdocuments.net/reader034/viewer/2022051610/54811f32b4af9fbe158b6057/html5/thumbnails/17.jpg)
Brands using Instagram
![Page 18: Integration of social & mobile marketing, Mark Brill, 8.11.11](https://reader034.fdocuments.net/reader034/viewer/2022051610/54811f32b4af9fbe158b6057/html5/thumbnails/18.jpg)
And teenagers are on BBM
![Page 19: Integration of social & mobile marketing, Mark Brill, 8.11.11](https://reader034.fdocuments.net/reader034/viewer/2022051610/54811f32b4af9fbe158b6057/html5/thumbnails/19.jpg)
KLM Surprises
![Page 20: Integration of social & mobile marketing, Mark Brill, 8.11.11](https://reader034.fdocuments.net/reader034/viewer/2022051610/54811f32b4af9fbe158b6057/html5/thumbnails/20.jpg)
In Summary
• Mobile social is a rapidly growing channel
• There are many opportunities for brand
engagement
• If you are in social media you are already in
mobile
• But how good is the user experience in
mobile?
THANK YOU!