Integrating Web and Mobile technologies to design the future

ADWORLD

GA Release 2.1.001 dated 15th October 2016

Software as a Service (SAAS) Solution

For

Out of Home Advertising Companies

Start using ADWORLD applications right away without having to invest on in-house servers, Database, System Administrators, Annual Hardware & Software Maintenance and related Infrastructure.

Pay as you use with quarterly, half-yearly and annual subscriptions

Overview

ADWORLD provides smart information while on the move via web and mobile devices, enabling decision makers and sales personnel, in ensuring that your media assets are not vacant.

ADWORLD assists in providing useful information about sites on their mobile devices, while visiting a customer or prospective client, such as image of the site, visual size of site, location of the site, pricing and past history of sales for the customer.

ADWORLD has been designed keeping in mind the details and needs of this vertical market segment.

ADWORLD is based upon secured technologies, used by a number of Top Fortune 500 companies, Government Entities Worldwide, to name a few.

Mobilize your Enterprise by using ADWORLD for your business. Market trend reflects the need for every business to exploit the advantage and coverage of mobile devices in today’s everyday life.

Introduction to

ADWORLD

Software Solution

Web based Application Features

Dashboard showing Vacant Sites or Signs by faces with last contract details

Dashboard showing Sites getting vacant in coming days by faces with last contract details.

Dashboard listing complete inventory. Quick link to functions frequently used by user from the

application menu. Drill down from dashboard of master information on each Site . Drill down from dashboard of last contract details of each site or

signs. Multi-Company, Multi Currency support. Runs on most web browsers. Export data from reports to Excel and many other formats. Billboards, Digital, Transit and Airport advertising media covered

by the application. Support for sites owned by third party, landlord or other

advertising companies. Upload critical documents such as, Customer Contracts, County /

Municipality Approval of contents, specification of site, etc., for reviewing them in a paperless environment on web or mobile devices

Store and view images of each site or sign on demand. Supports revenue sharing of sites. Create contracts, listing individual components of the sales

process, such as, site reference, duration of contract, production cost and sales value.

Booking / Reservations not yet materialized into contracts requiring attention for follow-up or cancellation.

Sales report by Customer. Sales Detail by Site or Sign. Sales Detail by Salesman. Sales Detail by Brand

Web based Application Features

Master Information

Customers Landlords Cost Centers Third Party, whose media signs are part of your sales. Brands for promotion, such as, Toyota, KFC. Site master with relevant identifiers / classification /

categorization, technical information, payable details – county / municipality, landlords where applicable, GPS Geo-location, site image, site’s marketing strength for salesmen, dwell time and slots for Digital sites. Covers Billboards, Digital, Transit and Airport.

Finishing of sites. Materials used by sites. Salesman within the company. County / Municipality, under which each outdoor Site is located. Facing – Direction the sign is facing, such as, north, south, east,

west. Read – which side of the driver using the road – left, right. Location of sites.

Mobile Sales Force APP Features

Support for Apple/IOS and Android Tablet Devices. Dashboard showing Vacant Sites or Signs by faces with last contact details. Dashboard showing Sites getting vacant in coming days. Drill down from dashboard of master information and last contract details. Display of Image of Site and site specifications. Online Booking / Reservation of Site. Filtering of Data depending on client’s queries. View customer’s sales history. View sites on google maps. Avoid accidental booking of same site by different sales personnel View advertising strength of each site while on a visit to client. Supports Cloud Print for remote printing and also printing on printers on LAN. Works on 4G LTE and WiFi network environments. Technology behind the application is stable and secured. This is reflected by looking at worldwide governments and major fortune 500 companies following the same technologies.

DASHBOARD – SHOWING VACANT SIGNS

First TAB on the dashboard displays signs that are vacant.

Dashboard shows signs that are currently vacant with details such as, Sign or Tab ID, Market, Location, Product or Design, how many days it has been vacant, last contract details if any.

From the dashboard, users can look up into sign details, last contract details, image or picture of the sign and refresh the data on the screen.

Accompanying mobile APP shows same details for empowering sales personnel with decision making smart information and for recording Requests for Quotes or sales bookings, from their mobile tablets.

DASHBOARD – SHOWING SIGNS GETTING VACANT

Second TAB on the dashboard lists signs that are getting vacant in coming days. Information presented herein enables sales personnel to plan and book sales based upon dates when a particular sign is getting vacant.

Dashboard shows signs that are getting vacant with details such as, Sign or Tab ID, Market, Location, Product or Design, how many days left before the sign gets vacant, last contract details if any.

From the dashboard, users can look up into sign details, last contract details, image or picture of the sign and refresh the data on the screen.

Accompanying mobile APP shows same details for empowering sales personnel with decision making smart information and for recording Requests for Quotes or sales bookings, from their mobile tablets.

LOOK UP OF SIGN DETAILS APPEARING IN DASHBOARD

You have listing of signs that are vacant plus ones that are getting vacant in coming days.

User can get more information of a particular sign of interest by click of a button. A window is presented with photo, Google Map location and details, such as, sign ID, Face, Which market it belongs to, Location, Media / Style, Display Area, Facing / Read, Impressions, Selling Price, Geolocation details.

Additionally alongside is shown the detailed location address, advertising strength of the sign and face, and selling prices for additional durations.

Presentation herein follows standards being followed by some of the top companies in the out of home advertising industry.

Shown above are details of Sign 10002 and Face A (1) from the listing in dashboard.

LOOK UP OF LAST CONTRACT FOR SIGN APPEARING IN DASHBOARD

Look up of last contract details from the listing of sign on the dashboard.

.

SIGN OR TAB MAINTENANCE WINDOW

PART (1)

Sign master creation window is divided into 4 sections, as is shown in the above image.

Screen above shows the general details of a sign, such as, Design, Market, Municipality, Location, Salesman associated with the sign, Whether sign is Digital, Digital loop time (where applicable), number of slots or faces, Lighting, Material, Finishing, Detailed address, Sales Unit (month, weeks, days), Panel and Overall Size, Geolocation – latitude and longitude, whether to report in vacancy report and incorporation or starting date of sign.

SIGN OR TAB MAINTENANCE WINDOW

PART (2)

Second TAB of sign master maintenance is shown above and is mainly related to ownership details of the sign or structure.

Above screen shows the details of a sign, such as, whether municipality charges are applicable, whether owned by own / third party / landlord, third party name, landlord name, contract details of third party or landlord, Revenue sharing details, details of rent including one-time payment.

SIGN OR TAB MAINTENANCE WINDOW

PART (3)

Third TAB of sign master maintenance is shown above and covers details related to different faces of the sign or structure (applies to digital signage too).

Details maintained under this tab comprises of Quantity (explained further below), Unit of measurement, Read side (from left, right), Facing Direction, Impressions, Municipality Charges and whether the face or slot is active or inactive.

Assuming the loop time is 64 seconds and slot is of 8 seconds, quantity would be entered as 8 with unit as seconds.

Alternatively, the quantity could be specified as entered during the contract. This could come handy when it comes to flags or street furniture. In such cases unit price, gross amount would be manually entered during contract preparation and picked up from rate card. This offers some level of flexibility to handle out of the box cases.

SIGN OR TAB MAINTENANCE WINDOW

PART (4)

Fourth TAB of sign master maintenance is shown above and covers rate card details.

Above image shows how the rate card is maintained for each face of the sign or slot for digital signage.

System allows maintenance of 4 rates depending on duration of the contract. For example you may want to have a selling price with special prices based on the duration, such as, for 1 month, 3 months, 5 months and 6 months.

Where available, Selling Price mentioned here would automatically be picked up during preparation of contract based upon duration of the contract. System would not allow manual changes to selling price if the prices are maintained here. However manual discount can be applied to this selling price during preparation of contract.

CONTRACT MAINTENANCE WINDOW

PART (1)

First or General TAB of contract preparation is shown above and covers information that applies to order of signs by a customer.

The application is designed to handle one or more signs to be assigned to a single contract.

Contract number can be manually entered or automatically generated with serialization based upon user defined numbering category. For example, a company may want different set of contract number serializations for Airport, Outdoor Signs, Malls associated Signs, etc.

Additionally as seen above, further details specific to a contract are maintained here, such as, Brand associated with the Advertisement, Customer, Salesman associated with the sale or contract, Terms of Payment, Duration of the contract and special instructions if any.

CONTRACT MAINTENANCE WINDOW

PART (2)

Second TAB of contract preparation is shown above and covers financial details related to the sales transaction or contract.

The application is designed to handle one or more signs to be assigned to a single contract.

Based upon definition of signs, the system decides whether quantity can be an input field or not, during preparation of contract. In case of products, such as flags or certain street furniture, quantity comes into play unlike in the case of billboards or posters, which has fixed structure at a specific location.

When a sign is not defined to accept quantity during contract preparation, quantity (generally ‘1’) the unit price is automatically picked up from the sign master and rate card. The system permits input of discounts, agency commission and production charges for each line item of the contract.

Sales Report by Customer and Market for Specific period

Sales Report by Sign and Market for Specific Period

Month-wise Annual Sales by Signs

Month-wise reporting on Availability and Utilization of Sign by Brand in Days

Rate Card by Sign and Market

Sample Output of Contract

FAQ’s

1. How much does it cost to avail of the application as software as a service? The starter pack comprises of 5 named users, which could be a mix of web and mobile users. Starter pack is priced at USD375.00 per month. Additional pack of 5 users is available at USD250.00 per month.

2. What is required to run the application? You would need to have an internet connection and internet browser to run the application. Most browsers are supported by us. Support for Chrome browser has been temporarily disabled with Google’s recent Chrome browser updates not covering java plug-ins. We would however be supporting Chrome and other Chromium based browsers (such as Opera) in the near future. We would soon be launching a feature whereby the application can run without browser with the look and feel of a regular desktop application (however the application is not resident locally).

3. How secure is the environment? The applications are hosted at iWeb Data Centre. The underlying technology is based on Appeon middleware, which is being used by many of top fortune 500 companies, Government entities and leading private sector companies. Hence security is given utmost importance and applied in accordance with global industry standards. Each client has their own independent database. Using our optional service as add-on, you could have periodic backup of your database. Our SAAS platform currently utilizes MS SQL Server database. It is worth nothing that the application supports all major databases and cloud platforms

4. What are the upcoming features? We are currently exchanging notes with our existing clients on incorporating generation of invoices, tax plans, maintaining landlord and agency contracts, online signature capture and having production module. Options to address Drone advertising and sky writing are being looked into. When incorporated, these features would be made available across the board to all our clients and users at no additional cost. Preparing Quotations and converting them into Contracts is now available in the latest version of the application. Enhancements from a technology point of view and convenience to users are updated regularly (almost on monthly basis).

5. How effective are the support services? Top priority is given to ensure that the system is up and running at all times. Down time history over the last few years shows that our system has been up and running at 99.9 percent efficiency. Application related incidents are addressed using our online help desk, which requires our client to open support tickets. All support tickets are responded to within 1 working day.

6. Can we avail of customizations? Customization or enhancement requirements are always welcome. Any customization that would be beneficial to most of our clients and enhances the value of our application would be addressed at no extra cost. Customization of documents such as Contracts and Quotations would be done free of cost just one time. Any subsequent changes would be billed at USD75.00 per hour.

7. Can this application be deployed in-house? Yes. You would need a dedicated server with high speed dedicated broadband connectivity and an associated domain name. You would also need to have a database (MS SQL Server is simple to start with). Deployment of our application on your server would need purchase of application license (user based) and Appeon Server (user based, which enables web and mobile deployment). Minimum number of user licenses is 50 (combination of web and mobile users). At this stage in time, price for application plus application server license for 50 users would cost around USD 40,000/-. Keep in mind that annual maintenance subscription would be applicable at 25% of the value of licenses in use. Prices are subject to change.

8. Can we purchase source code of the application? Yes. However the Intellectual property would continue to be owned by us with all associated copyright and trademarks. Appeon Server is not covered as part of the application and therefore would need to be purchased separately as a license. Pricing would be made available upon request.

9. Who is APPEON? APPEON has been associated with Sybase for decades. Sybase since last few years has become a SAP company. Very recently SAP has reached an understanding with APPEON to enhance and further develop POWERBUILDER (one of the most popular application development platform for the last many decades).

THIS DOCUMENT IS REVISED PERIODICALLY TO RELFECT OUR UPDATED APPLICATIONS

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