Integrating Technology Into Your Building or Remodeling Business
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Transcript of Integrating Technology Into Your Building or Remodeling Business
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Integrating Technologyinto Your Business
Geoffrey GrahamGuildQuality
[email protected] (888) 355-9223
Craig SchweikartConstellation Homebuilder [email protected] (206) 450-998
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Operations
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More with less – Delegating to technology
• Reality of the marketplace
• Finding Dollars in Technology
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Business to Business Decision Making
• Real Time Right Now
• One Version of the Truth
• Benchmarking
• Dashboards
• Profits Are a Click Away
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Using Portals
• Trades
• Documents, PO, Payments, Schedules
• Suppliers
• PO, Schedules, Lead Times
• Field
• PO, VPO, Schedules, Documents, Toolkit
• Buyer
• Lender?
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Document Collaboration
• Trade Documents
• Supplier Documents
• Job Documents
• Contract Documents
• Lender Documents
• Photo Documentation
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Marketing & BrandingThe technologies we use, why we use
them, and how we use them.
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We try to avoid:bureaucracy, micro management, & middle managementinvesting without a measurable returnconfusion & cacophony
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We believe:The new economy is a reputation economy.
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The conventional wisdom is that a satisfied customer will tell one person and an unhappy person will tell 10...That’s now been upped by orders of magnitude.
Fast Company, November 2008
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Your first encounter with your prospect is not their first encounter with you.
Greg Stine, Polaris Consulting
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Our primary “tools”:EmailGuildQuality WebsiteGuildQuality BlogRegular NewsletterLinkedIn Discussion Group & Facebook Fan PageLinkedIn ProfilesGuildQuality’s TwitterMy personal TwitterEach reinforces the others
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GuildQuality Blog
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Email Newsletter
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LinkedIn Discussion Group
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addthis.com (the “share” button)
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The easy things:
Google LocalYelp, Kudzu, etc.LinkedInFacebookEmail signature with linksEasily sharable presentations & pictures (Slideshare.net, Flickr.com)
Requires ongoing effort, genuine interest, and mild to extreme dorkiness):
Twitter (plus Tweetie on the iPhone)Facebook Fan PageContribute to forum discussions
Requires serious work on our part but has a high, measurable return:
Blog (wordpress.com)Newsletters & Updates (campaignmonitor.com)
Unbelievably difficult but necessary & foundational:
Well-written emails & marketing copy
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Self Evaluation
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Evaluate Your Website
• Understand SEO
• Content Current?
• Real-time updating
• Visual Content
• Web-presence vs. Website
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Evaluate your Business Communications
• Everything Electronic
• Know Your Stakeholders and Their Needs
• Follow the Paper Trail
• Your Technology and Adoption Possibilities
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Evaluate your Processes
• Start Package Collaboration
• Scopes of Work
• Electronic Updates (verify and accept)
• Paperless PO System
• Loyalty Systems
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Evaluate your Lender Communication
• Schedules to Draws
• Job Level P&L
• XBRL
• Preferred Rates
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Integrating Technologyinto Your Business
Geoffrey GrahamGuildQuality
[email protected] (888) 355-9223
Craig SchweikartConstellation Homebuilder [email protected] (206) 450-998