Integrating Social Media Into a Communications Strategy
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Transcript of Integrating Social Media Into a Communications Strategy
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Web 2.0 - How to Integrate Social Media into Your Communication Strategy www.SOCIALFISH.org
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Social Media Strategy
Launch anInitiative
Feed &Nurture
Develop aStrategy
Measure &Evaluate
Listening
Cyclical Approach
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AdvocacyEducation
Membership
Social Media Strategy Association Focus
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Advocacy
EducationMembership
Conversation
Collaboration
CollectiveAction
Social Media Strategy Association Focus Social Focus
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Advocacy
EducationMembership
Social Media Strategy Results Focus
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Social Media Strategy
Launch anInitiative
Feed &Nurture
Develop aStrategy
Measure &Evaluate
Listening
Cyclical Approach
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Social Media Tools
Brian Solis and JESS3
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Social Media Tools
Jessica Hagy, Indexed Blog
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Social Media Tools Social Objects
videos
photos
friends
books
jobs
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Social Media Strategy
Mobile
Video
WidgetsSocial Bookmarks
Feeds and Content Syndication
Social Networks
Blogs & Micro-blogging
Big Picture
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More member activity
Key Success Metrics
• # of members using online directory• # of co-created volunteer opportunities• # of actions around volunteer opportunities• # of active open volunteers• # of working first-time volunteers• Qualitative feedback from community
Objectives
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Traditional media ~ rock
Digital media ~ water
Social media ~ clouds
Flickr photo credit: Alex Pears
Content Strategy Integrating Media
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Traditional media ~ static versus fluid
Digital media ~ key assets &
frequency
Social media ~ feed the outposts
Flickr photo credit: Alex Pears
Content Strategy Integrating Media
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Better business results
Key Success Metrics
• 593 members (was 412)• 17% active (was 27%) 31% online (was 53%)• Page views up 20% since February• Secured sponsorship for YAP in Toronto• CAE study groups launched• Part of Forrester’s research on communities
that attract Gen-X
Objectives
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Flickr photo credit: Phil Gimp
Content Strategy Operational Integration
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More influence
Key Success Metrics
• 563 followers on Twitter (was 250)• 95 LinkedIn group memers (was 26)• 91 Facebook group members (was 28)• Launched NASE on Micro-Business blog• First contact with key influencers• Positive feedback from members & prospects.
Objectives
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Social Media Policies Framework
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Social Media Policies Types of Policies
• Code of Conduct/Ethics• Social media policy for employees, members
and/or volunteers• Terms of use or user agreement• Privacy• Disclaimers• Copyright, intellectual property• Blogs – posting & commenting policies • Moderator’s guidelines• Logo guidelines• Crisis communication plan
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Social Media Policies Simplified
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Lindy DreyerChief Social Media Marketer
[email protected]/Twitter: lindydreyer
http://associationmarketing.blogspot.com/
Questions
http://www.buzz2009.org/