Integrating social media in the campaign Jon Worth | @jonworth PPT: j.mp/EfAnimals (12mb)
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Transcript of Integrating social media in the campaign Jon Worth | @jonworth PPT: j.mp/EfAnimals (12mb)
![Page 1: Integrating social media in the campaign Jon Worth | @jonworth PPT: j.mp/EfAnimals (12mb)](https://reader038.fdocuments.net/reader038/viewer/2022110402/56649e485503460f94b3b752/html5/thumbnails/1.jpg)
Integrating social media in the campaign
Jon Worth | @jonworthPPT: j.mp/EfAnimals (12mb)
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Introduction (30 mins)
Group work (30 mins)
Report back (10 mins)
Social media surgery (20 mins)
Session Structure
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The Brussels social media environment
What will change during the elections?
Brussels online campaigning can work
Summary
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The Brusselssocial media enviroment
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69% use social networks whereas in 2009 only 33% used social networks extensively.
29% write a personal blog, compared to 40% in 2009.
34% are on Twitter, up from 21%.
Source: http://www.epdigitaltrends.eu/
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What will changeduring the elections?
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Brussels online campaigning can work
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SMART objectives for the web
1. Specific – Objectives should specify what they want to achieve.
2. Measurable – You should be able to measure whether you are meeting the objectives or not.
3. Achievable - Are the objectives you set, achievable and attainable?
4. Realistic – Can you realistically achieve the objectives with the resources you have?
5. Time – When do you want to achieve the set objectives?
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The Brussels social media environment
What will change during the elections?
Brussels online campaigning can work
Recap
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Creative Commons ImagesEthernet Cables http://www.flickr.com/photos/skreuzer/508996746/ Crossing Line http://www.flickr.com/photos/77879116@N00/3992671299/ Farage http://www.flickr.com/photos/36612355@N08/6841578933/ Bee http://www.flickr.com/photos/iamtreesha/7894625598/ Hugh’s Fish Fight http://www.flickr.com/photos/emcmillanscott/7186180227/ Tap http://www.flickr.com/photos/54799099@N00/4816226411/ Facebook Like http://www.flickr.com/photos/sofiabudapest/5925462073/ Hugh’s Fish Fight http://www.flickr.com/photos/emcmillanscott/7186180227/ Tonio Borg http://www.flickr.com/photos/european_parliament/8182499217/Twitter Bird http://www.flickr.com/photos/chaztoo/5116153039/ EP iPad http://www.flickr.com/photos/european_parliament/9024234939/ Thumb Down http://www.flickr.com/photos/european_parliament/3588751497/ Malmström http://www.flickr.com/photos/european_parliament/4287119537/ Randers Valg http://www.flickr.com/photos/61408252@N07/6150480360/ TGV http://www.flickr.com/photos/34147934@N07/4866055584/ Barroso http://www.flickr.com/photos/worldeconomicforum/3488886360/UK Passport http://www.flickr.com/photos/30285771@N06/3805159114/
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Integrating social media in the campaign
Jon Worth | @jonworthPPT: j.mp/EfAnimals (12mb)