Dwayne Spradlin CEO InnoCentive, Inc.

Integrating Internal and External Idea Management

Or … tapping all our bright

minds to tackle the problems that matter

I have a problem

I have a solution

We solve the most important problems facing organizations by connecting them to global

networks of customers, employees, problem solvers and solution providers who deliver

innovative solutions better, faster, and more cost effectively than ever before possible.

InnoCentive has harnessed the power of the crowds to accelerate innovation since 2001

InnoCentive Challenges already reach 12+ million potential Problem Solvers!

• 270,000 engineers, academics, researchers,

entrepreneurs, and more from 200 countries.

• 12MM+ through partners like Nature, Popular

Science, The Economist, and social media.

• 61% have Masters and PhDs.

• Hundreds of thousands of employees

• Generating ideas and solutions

• Crossing functions and disciplines

O

U

T

S

I

D

E

-

I

N

S

I

D

E

Where is Knowledge and Creativity today?

T

Challenges are Fundamental (to distributed Ideation and Problem Solving)

The Long Tail of Innovation Fi

t to

Pro

ble

m

Universe of Potential Problem Solvers

Traditional

problem solvers

Non-Traditional

problem solvers

Traditional

problem solvers

in adjacent

fields

Want novel ideas and solutions? Maximize diversity and reach. Ask everyone!

Banking

Material

Science

Electrical

Engineering

Optical

Conductive

Structural

We are entering a virtual ERA of Creativity and Invention powered by Technology and YOU

• Wisdom of (all of our) Crowds

• Online, Mobile, Social, and Cloud

• Business 3.0

• Innovation Ecosystems and Networks

• The World is my Lab

• Proudly found elsewhere (PFE)

Case in point: New ideas needed to

protect our Astronauts

9

Incentives can inspire creativity or stop it dead in its tracks

• Intrinsic

• Extrinsic

• Cost to Play

• Signaling

• Demotivation

Open Innovation EVOLVED : An Ecosystem of Innovators driving REAL Business Results

Customers

Employees

OI Markets

Tech Scouting

Venture Partnering

Licensing Contract Research

Users

CHALLENGES

SOLUTIONS

IDEAS

Institutionalized OI delivers

better, faster, and more cost

effective innovation, driving

agility, performance, and

leadership

Firms develop and curate many

communities to develop ideas,

inform next generation products,

and to enhance their brands

Adopters systematically manage

key challenges through OI

channels to maximize ROI

The Open Innovation spectrum runs

from transactional OI to

comprehensive innovation

management, all enabled by our

disciplined approach: Challenge

Driven Innovation TM

These Concepts in Action

The Client

• Syngenta is one of the world's

leading Agrisciences firms.

• Client utilized all of InnoCentive’s

products to tap Innovation both inside

and outside their organization.

Company Details

• Industry: Agribusiness

• Employees: 25,000

• Revenue: $11 Billion (2009)

• Operations: 90+ countries

Key Business Drivers:

• Compete more effectively to achieve corporate goals

• Work more swiftly and be more nimble with resources

• Provide an internal collaborative forum for scientists

Solution:

• Extensive training and stakeholder buy-in process launched

• Strategy developed for aligning organizational incentives

• New access avenues for external expertise established

• Initial focus on near-term critical projects proved out solution value

• Sustainable pipeline of Challenges developed

Results:

ROI of 182% with payback in fewer than two months. Value of benefits estimated at ~$12 Million over three years

We must Harness this Energy to Tackle the really important problems

Departments Companies Communities Earth

Are you Ready? Questions?

THANK YOU! Dwayne Spradlin InnoCentive, Inc. President & CEO dspradlin@InnoCentive.com