Integrating fundraising and campaigning Molly Brooks Digital Marketing Coordinator Greenpeace UK.
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Transcript of Integrating fundraising and campaigning Molly Brooks Digital Marketing Coordinator Greenpeace UK.
![Page 1: Integrating fundraising and campaigning Molly Brooks Digital Marketing Coordinator Greenpeace UK.](https://reader030.fdocuments.net/reader030/viewer/2022012919/56649e5f5503460f94b592d1/html5/thumbnails/1.jpg)
Integrating fundraising and campaigningMolly BrooksDigital Marketing CoordinatorGreenpeace UK
![Page 2: Integrating fundraising and campaigning Molly Brooks Digital Marketing Coordinator Greenpeace UK.](https://reader030.fdocuments.net/reader030/viewer/2022012919/56649e5f5503460f94b592d1/html5/thumbnails/2.jpg)
Before
![Page 3: Integrating fundraising and campaigning Molly Brooks Digital Marketing Coordinator Greenpeace UK.](https://reader030.fdocuments.net/reader030/viewer/2022012919/56649e5f5503460f94b592d1/html5/thumbnails/3.jpg)
Results
Date Action
No. of action takers Donations RR
Total income
Income per action
JanuaryFish fight Princes 28550 22 0.08% £795 £0.03
MarchFish fight - John West 51909 41 0.08% £1,386 £0.03
May Cairn petition 7715 23 0.30% £455 £0.06
June Barbie 26967 114 0.42% £3,717 £0.14
JuneVW Jedi sign up 40466 14 0.03% £375 £0.01
![Page 4: Integrating fundraising and campaigning Molly Brooks Digital Marketing Coordinator Greenpeace UK.](https://reader030.fdocuments.net/reader030/viewer/2022012919/56649e5f5503460f94b592d1/html5/thumbnails/4.jpg)
www.engagingnetworks.net
After
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Results
•37,175 actions•451 donations – 1.21% response rate•£16.39 average gift•£7,393 total cash income•£0.20 income per action
![Page 6: Integrating fundraising and campaigning Molly Brooks Digital Marketing Coordinator Greenpeace UK.](https://reader030.fdocuments.net/reader030/viewer/2022012919/56649e5f5503460f94b592d1/html5/thumbnails/6.jpg)
If it works…
![Page 7: Integrating fundraising and campaigning Molly Brooks Digital Marketing Coordinator Greenpeace UK.](https://reader030.fdocuments.net/reader030/viewer/2022012919/56649e5f5503460f94b592d1/html5/thumbnails/7.jpg)
More results
Campaign Actions Donations RRTotal income
Income per action
KFC 17,475 144 0.82% 2618 £0.15
KFC second action 14,969 84 0.56% £1,401 £0.09
iCoal 13,981 48 0.34% £730 £0.05
Centrica 8,740 21 0.24% 277 £0.03
![Page 8: Integrating fundraising and campaigning Molly Brooks Digital Marketing Coordinator Greenpeace UK.](https://reader030.fdocuments.net/reader030/viewer/2022012919/56649e5f5503460f94b592d1/html5/thumbnails/8.jpg)
Save the Arctic
![Page 9: Integrating fundraising and campaigning Molly Brooks Digital Marketing Coordinator Greenpeace UK.](https://reader030.fdocuments.net/reader030/viewer/2022012919/56649e5f5503460f94b592d1/html5/thumbnails/9.jpg)
Save the Arctic
•Greenpeace’s biggest ever campaign
•Aim to sign up 1 million people globally by the end of 2012
•Convert 21,400 of these to new regular givers
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Promotion• Emails to current activists• Tell a friend in thank you email• Social media• Videos• Actions• Greenpeace TV• Offline sign ups• SMS• iPads at festivals
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Thank you/donation again
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Results
•61,098 actions•1482 donations – 2.43% response rate•£16.72 average gift•£24,759 total cash income•£0.41 income per action
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www.engagingnetworks.net
The power of an emergency
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The power of an emergency
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Breaking records
250,000 contacted – 4,062 donations – £25,37 average gift – 185 new DDs
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Not just existing supporters
% from new financial supporters Donations Income
Save the Arctic thank you page - cash 59% 56%Save the Arctic thank you page - DD 91% 92%
Sea ice minimum appeal - cash 76% 60%
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Next steps
•Convert to regular givers▫Phoned the emergency appeal givers within a few weeks of their cash donation
▫15% of people contacted set up a DD.