Chapter 15 - Designing and Managing Integrating Marketing Communications
Integrating a course on applying social media technologies to health communications into a...
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Integrating a course on applying social media technologies to health communications
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Transcript of Integrating a course on applying social media technologies to health communications into a...
Integrating a course on applying social media technologies to healthcommunications into a curriculum
Integrating a course on applying social media technologies to healthcommunications into a curriculum
Liaison Program
IDEA
COURSE
IDEA
COURSE
1
Met with department chair
IDEA
COURSE
1
Concern over time
2
IDEA
COURSE
1
Wider faculty interest
2
3
IDEA
COURSE
1
Passage of time
2
3 4
IDEA
COURSE
1
Approval from supervisor
2
3 4
5
IDEA
COURSE
1
Write syllabus
2
3 46
5
IDEA
COURSE
1
Curriculum Committee
2
3 4
7
5
6
IDEA
COURSE
1
Questions and conflicts
2
3 4
8
7
5
6
IDEA
COURSE
1
COURSE APPROVAL!
2
3 4
9
7
5
6
8
Be brave
Be persistent
Be cost effective (i.e., free)
Focus on your strengths
LESSONS LEARNED
2
1.5
3
20
13
20
21
2nd
Afraid of new technology
Really love FaceBook
Just created MySpace page for community
organization
Want to explore the sociology of the
intersection between humanity and technology
2
Using Social Technologies
Social bookmarking
Blogging
Social networking site
Screencast
Virtual world presentation
Wiki
EvaluatingOnlineCommunities
Heuristic review
Usability testing
Data logging
Online survey
Content analysis
9
Cervical cancer prevention
Multiple Sclerosis
Dental fears
Tween sexual education
Domestic violence in Asian American communities
Semi-vegetarians
Breast feeding
Weight loss
Binge drinking
12
Introduction
Design &Marketing
Evaluation(effectiveness)
Virtual Worlds
Online Communities(def. and ex.)
Online Communities
(people)
Online Communities
(existing)
Evaluation(sociability)
The RealWorld
Evaluation(usability)
Online Communities
(new)
Marketing
Online Communities
(new)
Introduction
Design &Marketing
Evaluation(effectiveness)
Virtual Worlds
Online Communities(def. and ex.)
Online Communities
(people)
Online Communities
(existing)
Evaluation(sociability)
The RealWorld
Evaluation(usability)
Online Communities
(new)
Marketing
Marketing
Introduction
Design &Marketing
Evaluation(effectiveness)
Virtual Worlds
Online Communities(def. and ex.)
Online Communities
(people)
Online Communities
(existing)
Evaluation(sociability)
The RealWorld
Evaluation(usability)
Online Communities
(new)
Marketing
The RealWorld
Introduction
Design &Marketing
Evaluation(effectiveness)
Virtual Worlds
Online Communities(def. and ex.)
Online Communities
(people)
Online Communities
(existing)
Evaluation(sociability)
The RealWorld
Evaluation(usability)
Online Communities
(new)
Marketing
12
Tagging and RSS
Media Sharing
Grab Bag Second Life
BloggingSocial
Networking sites
Microcontent
Trouble shooting
Second Life
Screencasting
Images
Wikis
Tagging and RSS
Tagging and RSS
Media Sharing
Grab Bag Second Life
BloggingSocial
Networking sites
Microcontent
Trouble shooting
Second Life
Screencasting
Images
Wikis
Screencasting
Tagging and RSS
Media Sharing
Grab Bag Second Life
BloggingSocial
Networking sites
Microcontent
Trouble shooting
Second Life
Screencasting
Images
Wikis
Microcontent
Tagging and RSS
Media Sharing
Grab Bag Second Life
BloggingSocial
Networking sites
Microcontent
Trouble shooting
Second Life
Screencasting
Images
Wikis
9
Be practical
Teach creatively
Let students lead
Give more homework
LESSONS LEARNED
