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NUTRITIOUS CONGEETHE WAY TO START YOUR DAY
CHERILYN CHIA 0321986 I CHAN YI FUNG 0323057 I CHIN SHEE WEI 0322499 I KOK XUAN YING 0322929 I SOO YON LI 0322821 I YANG JING LOO 0323066
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HISTORY OF RICE PORRIDGE
Yellow EmperorCooked the 1st
porridge with millet
Household income determine the family’s staple food
Bought in by Han Chinese
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HISTORY OF RICE PORRIDGE TRADE
Cantonese Foochow
Hokkien
Breakfast Late supper
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OF PORRIDGE BUSINESSESIN MALAYSIA
PAST PRESSENT
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DESCRIPTION OF BUSINESSES
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LONG FATT TEOCHEW PORRIDGE
15, Jalan Kampung Pantai, 75200 Malacca.
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FOUNDEDin 1930
( 85 years of history)
FOUNDERMr. Lim
( Current owner’s grandfather )
MANAGED BYMr. Lim Lee Tai
( 3rd generation owner )
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HON KEE FAMOUS PORRIDGE93, Jalan Hang Lekir, Sri Petaling, 50000 Kuala
Lumpur.
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FOUNDEDin 1949
( 66 years of history)
FOUNDERMr. Wong Poon Wai( Current owners’
grandfather )
MANAGED BYMrs. Lee and brother
( 3rd generation owner )
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COMPARATIVE ANALYSIS
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COMPETITORS OF LONG FATT TEOCHEW PORRIDGE
Restaurant Congee Rice Noodles
Res Porridge House
Restaurant Chop Sam Guan
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COMPETITORS OF HON KEE FAMOUS PORRIDGE
Kim Lian Kee Chee Cheong Fun
Loa Yau Kee Porridge
Fong Wah Teochew Porridge
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OBSTACLES FACED BY NEW BUSINESSES
Capital SkillsReputation
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Reason
SIMILARITIES BETWEEN LONG FATT TEOCHEW PORRIDGE & HON
KEE FAMOUS PORRIDGE
FOUNDER
Reputation
Main product
No. of founder Generations
Market nature
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DIFFERENCES BETWEEN LONG FATT TEOCHEW PORRIDGE & HON
KEE FAMOUS PORRIDGE
Founded year Location
EmployeesCompetitors Customers
Opening hours
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DIFFERENCES BETWEEN LONG FATT TEOCHEW PORRIDGE & HON
KEE FAMOUS PORRIDGE
Media Branches
Target market
Atmosphere
Specialty
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HON KEE FAMOUS PORRIDGE
Branches Efficiency Advertisement
WHICH BUSINESS IS MORE COMMERCIALLY SUCCESSFUL?
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RECOMMENDATION
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LONG FATT TEOCHEW PORRIDGE & HON KEE FAMOUS
PORRIDGEDetailed history of
business no longer exist
Start keeping records
Does not really understand their competitors
Analyse their competitors
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LONG FATT TEOCHEW PORRIDGE
Inefficient services
Stagnant expansion of branches
Lack of online advertising
SERVICES
Advertise onlineHire more workers Open up branch
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HON KEE FAMOUS PORRIDGE
Cramped and unhygienic environment
Refurbish the shop
Inefficient call services
Hire an admin staff
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CONCLUSIONWHAT MAKES A BUSINESS SUCCESFUL?
Owner
Employees
Advertisement
Unique & competitive
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