Integrated Marketing to Boardroom - Equilar · Integrated Marketing to Reach the C-Suite and...
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2019 Media Kit
Transcript of Integrated Marketing to Boardroom - Equilar · Integrated Marketing to Reach the C-Suite and...
2019 Media Kit
Integrated Marketing to Reach the C-Suite and Boardroom
The Equilar Institute combines live events, virtual webcasts, and digital and print media created specifically for executives and board members at public corporations. Through educational programs, research reports, webinars, e-newsletters and the triannual C-Suite magazine, you can reach tens of thousands of decision makers with thought leadership that influences the top levels of corporate America.
We look forward to partnering with you to help meet your business development needs. Visit www.equilar.com/institute to learn more.
Live Events ► 1,000+ annual attendees
Virtual Events ► 6,000+ annual registrants
Digital ► 45,000+ bi-weekly
newsletter distribution
Print ► Over 8,000 executives
and board members receive C-Suite magazine
Live Events
VirtualEvents
2 | Equilar Media Kit 2019
Digital
Reach the Right Audience... at the Right Place and Time
CEO/CFO Board MembersLegal/
Corp. Secretary Human Resources/
Compensation
Print: www.equilar.com/csuite/downloads
C-Suite magazine ✔ ✔ ✔ ✔
Live Events: www.equilar.com/equilar-events
Executive Comp. Summit ✔
Comp. Commitee Forum ✔ ✔ ✔ ✔
Board Leadership Forum ✔ ✔ ✔
Virtual Events: www.equilar.com/webinars
Executive Pay Series ✔ ✔ ✔
Board Governance & Investor Issues Series ✔ ✔ ✔
Equilar Diversity Network (EDN) Series ✔ ✔ ✔ ✔
Research Reports: www.equilar.com/reports
Executive Pay Series ✔ ✔ ✔ ✔
Board Governance Series ✔ ✔ ✔
Digital Content: www.equilar.com/blog
Executive Insider e-newsletter ✔ ✔ ✔ ✔
www.equilar.com | 3
4 | Equilar Media Kit 2019
In Every IssueFaceTime One-on-one interviews with governance leaders. Recent features included Glenn Booraem, Investment Stewardship Officer at Vanguard; Ira M. Millstein, renowned corporate lawyer; Keith Higgins, former Director of Corporation Finance at the SEC; Steve Odland, CEO of the Committee for Economic Development, and more.
Changing Face of America’s BoardroomsHighlighting the progress of diversity in public company boards, this feature includes individual profiles of directors who have joined their first public company board within the past two years.
At-a-Glance Visualizations and infographics featuring the latest data on executive compensation and board governance.
Seymour Ca$h An overconfident and outspoken cartoon Chairman and CEO puts his 0.01% status on display with tone-deaf treatment of today’s governance issues through ultimately endearing foibles.
2019 Editorial Calendar
Winter 2019 Corporate Governance Outlook
Issue Mails: February 1, 2019
Bonus Distribution:
Board Leadership Forum, New York
Cover Story
What are the hot-button issues that directors and executive management will have to address going into the 2019 proxy season?
Data Points ► Governance Outlook: Deep
Dive Disclosure Analysis
► Compensation Beyond the CEO: Directors, GCs and CHROs
Special Advertorial SectionShareholder Engagement: Prepare for proxy season and annual meetings
Spring 2019 Compensation
Issue Mails: Jun 1, 2019
Bonus Distribution:
Executive Compensation Summit, Nashville
Cover Story
What often seems clear and concise in the boardroom may be more difficult to communicate to outside observers. How are companies better explaining the complexities of their pay programs?
Data Points ► Executive Long-Term Incentive
Plans
► Innovations in Proxy and CD&A Design
Special Advertorial SectionPay for Performance: Best practices to recruit, retain, incentivize and align with shareholder value
Fall 2019 Risk
Issue Mails: November 1, 2019
Bonus Distribution:
Compensation Committee Forum, New York
Cover Story
No one knows when the next threat to the boardroom will strike, so how can boards prepare for the biggest risk of all—being unprepared?
Data Points ► How Companies Administer
Equity to Executives and Employees
► Board Composition & Recruiting
Special Advertorial SectionBoardroom Risk: How directors can strategize what’s right for their company
Readership Profile
Ad Size 1x 4x
Full Page $6,500 $5,000
Half Page $4,000 $3,000
Full Spread $12,000 $9,000
Special Advertising Section
Pricing varies dependent on sponsorship level
Two-page Advertorial $12,000 N/A
Ad Closing Materials Due
Issue 29 Nov. 15, 2018 Dec. 1, 2018
Issue 30 Mar. 15, 2019 Apr. 1, 2019
Issue 31 July 15, 2019 Aug 1, 2019
2019 C-Suite Ad Rates and Closing Dates*Ad rates cover inclusion in both print and digital versions of the publication.
Materials Submission Process: Submit to Amit Batish [email protected]
*Total percentages are greater than 100% to account for executives who hold multiple titles.
31% Board Member
29% General Counsel/Corporate Secretary
24% Chief Financial Officer
23% Chief Executive Officer
17% Human Resources
16% President
7% Other
Public Company Readership
10.8k
File Preparation: Crop marks and color bars should be outside printable area (.125” in offset).
Safety Area: All text and images must be at least 0.25” inside exterior trim.
Image Resolution: All images must be 300 dpi.
Color: 4/C Process. Ink density should not be over 300%.
Preferred Digital File Format: PDF/X-1a file, with high resolution CMYK and all fonts outlined or embedded.
Print Ad Specifications
Full Page Trim 8.375” x 10.875” Bleed 8.625” x 11.125”
Full Spread Trim 16.75” x 21.75” Bleed 17.25” x 22.25”
Half Page Trim 7.25” x 4.487” No Bleed Necessary
www.equilar.com | 6
Board Leadership ForumMarch 12, 2019 | New York, NY
September 10, 2019 | San Francisco, CA
The goal of the Board Leadership Forum, co-hosted by Equilar and Nasdaq, is to help participants build higher-performing boards through improved processes, strengthened director evaluations and recruitment efforts, and more effective shareholder engagement.
10th Annual Executive Compensation SummitJune 19-21, 2019 | Nashville, TN
Each year, Equilar hosts hundreds of executive compensation and corporate governance professionals for a three-day, in-depth Executive Compensation Summit. The only conference dedicated to executive compensation, the Equilar Summit attracts the best and the brightest visionaries in the field to explore the complex and interrelated issues around Say on Pay, pay for performance, shareholder outreach, and executive pay challenges.
Compensation Committee ForumNovember 6, 2019 | New York, NY
Equilar and Nasdaq offer a one-day program for public company compensation committee members, chief HR and senior-level compensation executives, and general counsel. The goal of the Forum is to help participants establish and execute a compensation and benefits program that meets both management’s and investors’ expectations.
[email protected] | (877) 441- 6090 | www.equilar.com/equilar-events
Why Attend?Expert Advice and Solutions
Gain valuable insights from industry experts to objectively evaluate executive compensation and board composition practices, along with tools to ensure constructive interaction with key shareholders and advisors.
Collaborative Education
Engage with peers through in-depth, discussion-based sessions, and exchange business challenges, ideas and practical solutions to reach your business goals and implement proven practices to fulfill your board oversight responsibilities.
Equilar Clients
Equilar clients receive a 50% discount off all standard registration rates, along with unlimited access to Equilar webinars and research reports.
53%
28%8% 7% 4%
32%26%
17% 16%
9%
Director VP + Above Manager Analyst C-Level and Board
Heads of HR & Comp
Board Members
C-Suite Executives
GC & Corp. Secretaries
Other Mgt.
Board Members
GC & Corp. Secretaries
C-Suite Executives
Heads of HR & Comp
Other Mgt.
43%
23%27%
9%3%
“Great panels -- so timely and the information was absolutely cutting-edge.”
– 2018 Board Leadership Forum Attendee
“Very strong, knowledgeable panelists provided up-to-date information and perspective.”
–2018 Compensation Committee Forum Attendee
“The Summit was very well-organized and cohesive. I appreciated the work put into maintaining a seamless experience.”
– 2018 Executive Compensation Summit Attendee
Audience Profiles and Testimonials
Co-Hosted with
Forum Sponsorship Benefits
Bronze Sponsorship $5,000
► Company logo included in Forum brochure
► Company logo included in Forum website, with link back to company website
► Company logo included in Forum’s attendee networking platform, Engage, used to host all event materials
► Opportunity to provide two (2) pieces of thought leadership to upload into the Engage platform
► Company logo displayed on signage at events
► Company logo displayed on screen during breaks
► Opportunity to display marketing materials on shared sponsor handout table during Forum
► One (1) free registration for firm representatives to attend the full Forum
► 40% discounted rate for additional Firm representatives to attend the full Forum
► Opportunity to offer three (3) board member or senior-level HR/legal executive clients complimentary registrations to the Forum (not to be used by sponsor staff)
► Opportunity to offer additional clients a $400 discount off the standard individual registration fee
► Verbal recognition by Equilar to attendees during the Forum
► Access to attendee list (names/companies) three weeks and one week prior to the Forum
► Access to attendee list with mailing addresses, where available, following the Forum
Silver Sponsorship $8,500
► All Bronze level benefits
► One (1) speaking opportunity on a panel during the Forum
► One (1) additional free registration for firm representative to attend the full Forum (two total; one of two designated for speaker)
Gold Sponsorship $12,500
► All Bronze and Silver level benefits
► Priority panel selection
► Opportunity to offer three (3) additional board member or senior-level HR/legal executive clients complimentary registration to the Forum (six total; not to be used by sponsor staff)
Compensation CommitteeBoard Leadership
Equilar hosts three webinar series each year, with each series featuring six to eight broadcasts. Topics are flexible
and vary based on hot-button issues of the moment, and are open to custom topics based on partner input.
Board Governance and Investor Issues
From shareholder engagement to voting trends to the latest activist threats, this series of educational broadcasts focuses in on corporate governance perspectives.
Equilar Diversity Network
Boardroom leaders discuss perspectives to help fellow directors gain the latest insights and education around board refreshment and diversity issues, as well as “Governance 101” insights for aspiring directors.
Executive Compensation
HR leaders, compensation consultants, attorneys and other industry leaders weigh in on topics ranging from broader CEO pay trends to the nuances of setting incentive plan design.
Virtual Events: Webinars
Partner benefits: ► Featured panelist spot and branding throughout the webinar slides
► All Equilar clients receive direct, on-demand access to webinar
► Distribution to Equilar digital and social media networks, including #EquilarLive tweets during the broadcast
► Webinar recap on equilar.com
► Custom sponsored webinar topics not seen below available by request
Recent webinar participants have included the following organizations:
www.equilar.com | 10
Report Sponsor BenefitsEquilar publishes two report series each year, featuring in-depth research and data analysis on trends affecting public company boards and executive management. Partner benefits include:
Featured commentary and branding throughout the report
Inclusion in Equilar press release and media outreach
All Equilar clients receive direct, on-demand access to report
Distribution to Equilar digital and social media networks
Discounts available on accompanying webinar to expand report findings
Custom sponsored report topics not listed are available by request
Research Reports
Here’s how one financial communications firm leveraged multiple Equilar channels to support its thought leadership goals and increase brand awareness.
Maximize Your Reach With an Integrated Campaign
11 | Equilar Media Kit 2019
Ran a full-page ad in C-Suite magazine
Published a 2-page article in C-Suite
Equilar promoted the sponsored webinar, C-Suite article, and research report through its e-newsletter
Sponsored a webinar and spoke with other industry experts
Sponsored research-driven report
Provided expert commentary on research data trends
Equilar amplified event, webinar, C-Suite, and report participation through Twitter and LinkedIn, and earned media coverage on the research findings from report to extend reach
Sponsored the Equilar Board Leadership Forum in San Francisco
Spoke on a panel about effectively engaging with shareholders
“We enjoy a strong, multi-faceted relationship with Equilar that puts us directly in front of our
target clients at public companies. From collaboration on research and thought leadership
initiatives to data sharing and speaking at each other’s events, we leverage complementary
expertise to the benefit of our respective clients and audiences that helps win new business.”
®
Certified Equity Professional Institute
2018 Marketing Partners
The Equilar BoardEdge platform provides unprecedented insight into executive connections and histories with nearly 20 years of boardroom relationship data sourced from SEC filings.
Start Networking With the Equilar App
Discover New Opportunities
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DECEMBER 21, 2017
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3:00 PM - 3:10 PM
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Win: Maximize the ROI of your business development efforts, win more business and positively impact your bottom line.
13 | Equilar Media Kit 2019
1100 Marshall Street Redwood City, CA 94063
211 W Wacker Dr. Suite 900A, Chicago, IL 60606
Phone: (877) 441-6090 | Fax: (650) 701-0993 | [email protected] | www.equilar.com
Contact Information
For Additional Information www.equilar.com | [email protected] | (650) 241-6630
Join the Conversation Stay connected and up-to-date on the latest trends and events.
EquilarInc Equilar @equilarinc
Equilar is the leading provider of board intelligence solutions. Its data-driven platforms, BoardEdge and Insight, provide tools for board recruiting, business development, executive compensation and shareholder engagement. Companies of all sizes, including 70% of the Fortune 500 and institutional investors representing over $15 trillion in assets, rely on Equilar for their most important boardroom decisions. Equilar also hosts industry-leading board education symposiums, conducts comprehensive custom research services and publishes award-winning thought leadership. Founded in 2000, Equilar is cited regularly by Associated Press, Bloomberg, CNBC, The New York Times, The Wall Street Journal and other leading media outlets.
