Integrated Global Dimensions Services Portfolio Overview
-
Upload
integrated-global-dimensions-llc -
Category
Education
-
view
426 -
download
1
description
Transcript of Integrated Global Dimensions Services Portfolio Overview
Integrated
Global
Dimensions
VALERIE LEFLER MPAPRESIDENT, CEO
Service Portfolio Overview
Integrated
Global
Dimensions
OVERVIEW• IGD Company Background
• Science of Marketing Research Successfully
• Research Awareness & Development Products
• Technology Transfer Enhancements
• Questions
• Next Steps
Integrated
Global
Dimensions
WHY INTEGRATED GLOBAL DIMENSIONS?
• Specialize in Research Management & Sponsor
Relationships
• Corporate Marketing & Business Development Background
• Experienced Professional Staff in All Media Channels
• Established National, Regional, & Local Connections
Integrated
Global
Dimensions
MARKETING SUPPORT DESIGNED FOR RESEARCHERS
• Faculty, Staff, & Students Focus on Technical Research
• IGD Focus on Creating & Communicating Content
• Cost Effective One Stop Shop
• Hassel Free Payment Options Designed for Public Sector & Government Contracts
* Clients by referral only.
Integrated
Global
Dimensions
Integrated
Global
Dimensions
Integrated
Global
Dimensions
CONSIDERATION
Integrated
Global
Dimensions
Integrated
Global
Dimensions
CONVERSION, LOYALTY, ADVOCACY
Integrated
Global
Dimensions
Integrated
Global
Dimensions
Research Awareness & Development Products
Integrated
Global
Dimensions
IGD: STRATEGY DISCOVERY INNOVATION SESSIONS
• Recruit Multidisciplinary High Level Stakeholders
• Business Intelligence Analysis of Customers, Stakeholder Needs, Sponsors, Political/Policy Implications, Barriers to Implementation, Etc.
• Arrange Logistics, Meals, & Technology Support
• Provide Transcript of Session & Synthesized Report
• Development of the Creative Brief
“Effective engagement is inspired by the empathy that develops simply by being human.”– Brian Solis
In 2012, one in nine, or just below 11%, of the nation’s bridges were classified as structurally
deficient.
Integrated
Global
Dimensions
IGD: 2 PAGE SUMMARY
• Synthesize Into Less Than 750 Words
• Organize Copy by Context
• Corporate Graphic Design
• Integrate Images and Statistics
• Optimized for Printing & Mobile Use
• Coordinated with University Brand
Integrated
Global
Dimensions
IGD: VIDEO DEVELOPMENT
• Capture Skype Interview Video
• Develop Animated Video (optional)
• Professional Stock Photography
• Story Board Design
• FAQ & SAQ Webcam Videos
• Upload Videos to YouTube
• Follow University Branding
Integrated
Global
Dimensions
Integrated
Global
Dimensions
IGD: WEBSITE ENHANCEMENT• Design Website as Key Landing Page • Cross Promote: Newsletter Articles, Videos, Press
Release, Social Media, Etc.
• Organize Content by Audience
• Develop Calls to Action & Web Forms
• Optimized for Mobile Viewing
• Track with Google Analytics• Provide Monthly Report of Metrics
Integrated
Global
Dimensions
IGD: STRATEGIC CROSS CHANNEL SOCIAL MEDIA BLAST
• Craft Linked-In Group Posts
• Write Facebook Posts
• Tweet #
• Optimize Videos on YouTube
• Post on Tumblr
• Add to StumbleUpon
• Promote on Reddit
Integrated
Global
Dimensions
Integrated
Global
Dimensions
IGD: PRESS RELEASE & E-VOICE• Write the Press Release
• Design the Graphics
• Use Professional Images & Photos
• Coordinate with University & USDOT Channels
• Submit Release to 500,000+ Journalists
• Network with Contacts at CNN, FOX, etc.
• E-Voice – Transcribed Voicemail Email
• Lead Monitoring of News Agencies & Features
Integrated
Global
Dimensions
IGD: HTML FINAL REPORT EMAIL ANNOUNCEMENT
• Create an Email “Advertisement” for the Final Report Release
• Create Attractive Graphics to Highlight Emotional Pull Towards Research Outcomes• Save Time, Save Lives, Save Money
• Push Email to Target Audiences• State DOT, LTAP/TTAP, Consultants, Etc.
• Track Opens, Clicks, Links, Forwards by Email and Location• Clicks = Qualified Interested Contacts
Integrated
Global
Dimensions
IGD: 12 PAGE EXECUTIVE SUMMARY
• Synthesize Text into 3,000 Words
• Organize the Document for Target Audience
• Implement Attractive Graphic Design & Photography
• Optimize PDF for Mobile Viewing & Quick Download
• Published on Amazon Kindle for Optimized Sharing
Integrated
Global
Dimensions
RESEARCH PROJECT AWARENESS PACKAGES
Integrated
Global
Dimensions
Technology Transfer Enhancements
Integrated
Global
Dimensions
IGD: ELECTRONIC & HARD COPY NEWSLETTER ARTICLES
• Write the Article from Research Reports & PI Interviews
• Coordinate with Publishing & Communication Departments on Specifications, Audience, etc.
• Network with our Contacts to Secure Newsletter Placement
• Assistance with Graphics, Videos, & Image Specifications
AND MANY MORE!
Integrated
Global
Dimensions
ONLINE NEWSLETTER EXAMPLES
• APWA “In the Works” online newsletter - 56,000 subscribers
• Governing Magazine: Infrastructure - 80,000 subscribers
• ITE Connect - 14,000 subscribers
• Transport Topics - 25,750 subscribers
• TRB Transportation Research E-Newsletter – 43,000 subscribers
Integrated
Global
Dimensions
IGD: VIDEO DEVELOPMENT & PHOTO SHOOT
• Capture HD Video Footage (incl. aerial shots)
• Professional Photography Session
• Story Board Design
• FAQ & SAQ Videos
• Testimonial Videos
• Upload Videos to YouTube & Vimeo• Optimize with meta tags, key words, &
embed it into the website
• Follow University Branding Guidelines
Integrated
Global
Dimensions
IGD: FINAL TECHNICAL REPORT DEVELOPMENT
•Design Attractive Front Cover
• Edit for Grammar, Formatting, & Typos
•Optimize for Downloading
• Coordinate with University Branding
• Coordinate with Sponsor Reporting Requirements
• Submit Report to National Libraries & Sponsor Required Venues
Integrated
Global
Dimensions
IGD: INTERNATIONAL WEBINAR• Scripted & Designed Content to be
Informative & Enjoyable to Attend
• Professional Consulting on Slide Design, Editing, etc.
• Promote Calls to Action & Next Steps
• Pre-Recorded in 15 Minute Increments
• Available Live Immediately Following Webinar
• Live Q&A Teleconference Session
• International Advertising through Email, Social Media, & Targeted Press Release
Integrated
Global
Dimensions
IGD: RESEARCH DEVELOPMENT / TEST PILOT BLOG
• Write articles as the research innovation is implemented in test pilots.
• Brings together text, images, videos, and photos from the documentation in the research development.
• Venue for comments, engagement and documenting lessons learned.
Integrated
Global
Dimensions
IGD: TRANSPORTATION TALK• 18 Min Strategically Crafted Presentation
• Assistance with Power Point Graphics
• Presentation Review & Coaching
• Promotion Nationally
• Enhanced Video Engagement
Integrated
Global
Dimensions
IGD: TT ADVANCED/ENTERPRISE SUPPORT• Professional Economic Cost/Benefit Analysis
•Recruitment of Investors, Vendors & Manufacturers
• 7 Phase Innovation Implementation Review Session with Expert Panel• Value Proposition, Customer/User-case & Pain Point, Channel
Development, Revenue Model, Partnership Strategy, Resource Requirements, Etc.
•Demonstration Workshop Outreach Session
Integrated
Global
Dimensions
IGD: DEMONSTRATION WORKSHOP“KICK THE TIRES”
• Create Sign-up Form on the Website & Screen Attendants• 15-45 Participants
• Schedule Arrangements
• Develop Implementation Guide Spec Sheet
• Provide Handouts
• Pre-qualify Questions
• Follow-up Survey
Integrated
Global
Dimensions
TECHNOLO
GY TRANSFER PACKAGES
IGD: IMPACT ENHANCEMENTS
Integrated
Global
Dimensions
Integrated
Global
Dimensions
IGD: DELIVERS RESULTS•Awareness of the Research Innovation, Merit, & Sponsor Contribution
• Early Adoption and Use of the Research Technology
•National Impact Leading to Sustainable Funding for Continued Project Development & Implementation
Integrated
Global
Dimensions
- Questions…
- Timeline…
- Budget…
- Follow-up…
Valerie Lefler MPA
402-806-0315
m
Integrated
Global
Dimensions