Integrated Digital Marketing for Small Businesses
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Transcript of Integrated Digital Marketing for Small Businesses
Lets look at some recent trends…
Trend #1Shift from centralized push marketing to decentralized pull marketing
Trend #2Customers expect right information at the right time on the device of their choice
Trend #3Audience awareness is fragmented due to information overload
How can you benefit from these trends?Integrated digital marketing allows you to connect your marketing activities so that each activity supports and reinforces the other to deliver a bigger impact to your ROI.
Allows you to create a better experience for your users.
Some examples: Coke
Social media icons
Facebook stream
Embedded YouTube video
Consistent branding
Optimized website
Some examples: Coke
Responsive website design
Rewards connected to social media
Some examples: American Express
Social media icons
Twitter handle
Mobile presence
Follow on Twitter
What can integrated digital marketingdo for your business?
Have a real time dialogue
with customers
Create new promotional
channels
Increase sales and revenue
Establish relationships
Increase brand
awareness
Improvecustomer service
Provide integrated experience
Things to keep in mind… Start with your audience and their unique needs Think about your audience, not the search engines Make it easier for your users to connect with you Develop content for multiple channels Keep the same tone across channels for consistency Try to add value at every touch point Allow users to access and share information quickly and easily Build out the marketing ecosystem one piece at a time Social Media can not be an afterthought Get help from experts to speed up the process
And let us know if we can help…
We can manage your website and online marketing
For a flat monthly fee!
SVP360.com | 609.558.2286 | [email protected]
