Integrated Content Strategist / Resume Example
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Transcript of Integrated Content Strategist / Resume Example
Currently Own:
• 2015-2016 - Digital-Galactic, Inc.
• 2013-2016 - Trip Digital, Inc.
Previously Owned:
• 2001-2015 Sound Groove Entertainment
• 2006-2009 - WJ Productions, Inc.
• 1995-1999 - Wacko Jacko’s Dj Service
• 2012 - Heineken UEFA Champions League Star Challenge Campaign
• 2011 - Heineken UEFA Champions League Influencer activation program
• 2011 - Guinness Get Your March On Campaign gaming mechanic
• 2011 - Jose Cuervo StarMaker social mechanic / digital strategy
• 2010 - Guinness Head- to-Head Challenge social strategy
• 2010 - Captain Morgan BracketMaster Challenge
• 2009 - Captain Morgan Hall of Fame Campaign digital strategy
• 2009 - Skoal 75th Anniversary promotional strategy and activation
• 2013 - Heineken Star Bottle Launch - ios/android app
• 2012 - Heineken Spysight Mobile ios/android app (Reggie Award Winner)
• 2012 - Dos Equis Brew Tasting - ios/android app
• 2012 - Amstel Light Wheat Launch Tasting - ios/android app
• 2011 - Heineken Challenge - ios app (Top iTunes Free Featured)
• 2012 - Heineken Spysight Mobile Site (Reggie Award Winner)
• 2011 - Heineken UEFA Champions League promotion strategy
• 2011 - Captain Morgan BracketMaster Challenge II strategy
• 2011 - Ketel One Golf Tournament digital strategy
• 2008 - Skoal Builds Playboy promotion and digital integration strategy
• 2007 - Global Ent (Jerry Blair) / WJ Productions websites
• 2004/5 - The Emperor’s Ball - NYE / e-ticket website strategy and integration with telecharge and the Palace Theatre, Stamford, CT.
• 2015 - Sweet Chuck - Breaking News (Feat Dj Journey) Launch
• 2015 - Trip Digital Inc., Shorty™film prototype / S.C.R.D. artist launch
• 2015 - BevMax National Brand digital / social strategy
• 2014 - Tribe Hummus digital strategy
• 2012 - Dos Equis Most Interesting Academy promotion strategy
• 2011 - Dos Equis Most Interesting Masquerade (Reggie Award Winner)
• 2011 - Dos Equis League of the Most Interesting promotion strategy
• 2008/9 - CM Lime Bite, Rumple Minze New Product Launch promos
• 2015-16 - Wrote, produced and officially released 5 songs, 3 videos
• 2015-16 - Book, film and technology packaging - Universe of MEND
• 2014 - Playcade Pop-up Playground activation - Disney, Dubsot, Peavy
• 2014 - #MassivelyEpic Artist Lounge SXSW activation - JBL Audio
• 2014 - New York Fashion Week Launch NYC - Manufacture NY
• 2013-15 - Weekly radio host on #MassivelyEpic - RAPstation.com
• 2013 - #ArtistEngage Series - CBGB
• 2012 - Bartender Union 10 Market Tour - Newcastle Brown Ale
• 2006 Christina Aguilera - Pepsi Co.
MOBILE SOCIAL DIGITAL MARKETINGPRODUCTION
Previously Employed by:
• 2011-2013 - Heineken, USA.
• 2007-2011 - Omnicomm, USA.
• 2004-2007 - Tribune Publishing Co.
Education:
• 1999-2004 - University of Connecticut. Major: BA - Communication Science & Design
DAVID R. IANNONE JR | 860-634-9800 | [email protected] EXECUTIVE / CONTENT STRATEGIST
Marketing: 10 Years of Marketing, Integrated Communication strategy, development and execution across for major brands and commercial products.
Technology: 10 Years of digital strategy design and execution of websites, social media and mobile applications. Client, Agency, Media, Start-up experienced.
Production: 20 Years of djing corporate, nightlife and private events. Five years of Pop / Hip Hop song and music video writing, directing, and editing experience.