INSTRUCTIONS FOR USE: Customize this section with your picture, background and experience, and...

INSTRUCTIONS FOR USE:Customize this section with your picture, background and experience, and company/contact information, or delete if you are adding this to an existing presentation

Customize this section with neighborhood sales information, including comps and homes for sale nearby

Delete this section if you do not have a Facebook Business page with the See My Listings App installed

Delete this section if you do not have Showcase Listing Enhancements from REALTOR.com®

Delete this section if you do not have Buyer Assist by REALTOR.com®

Delete this section if you do not have Featured Homes™ on REALTOR.com®

Delete this section if you do not have Top Producer® CRM

For information on additional products and services from REALTOR.com® or questions about this listing presentation, please call 800-878-4166

PREPARED FOR

ANY FAMILY RESIDENCE1234 Main StreetAny Town, USA 00000

NameCompany InformationContact InformationWebsite/email

Years in businessEducationDesignationsOrganizations

Introductory paragraph goes here

REALTOR® Profile

(agent photo here)

List your Community Involvement here

Community Involvement

Recent Sale Address 1

My Recent Sales





• List your testimonials here

Testimonials

• List Professional Accomplishments

My Awards & Designations

Strategically pricing your home to get it sold for the most money in the least amount of time

Asking Price vs. Selling Price

Price too low and you lose the value.Price too high and you lose the buyers.

Pricing correctly helps you strike a deal when there is more competition for your home.

Critical Weeks When Listed

Pricing correctly helps you strike a deal when there is more competition for your home.

Pricing vs. Potential Buyers

I will negotiate on your behalf to help get the best price at the best terms in the shortest amount of time.

Importance of Pricing

Over time a home that has not been sold may attract offers below market value.

In addition to my efforts, the associates in my office may be assisting me in locating buyers, showing and selling your home.

Preview of your Home

Online Marketing Plan

• Almost 90% of home buyers and sellers used the internet to search for their home1

• Reach the widest audience of potential buyers

• More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date

ALMOST 90% OF HOME BUYERS USED THE INTERNET TO SEARCH FOR A HOME1

1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010

HOME BUYERS AND SELLERS - 2010

Where Buyers Found Homes

1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010

• 37% of buyers found the home they purchased via the internet - up from 8% in 20011

How Buyers Found Their Homes

• 2002: Internet surpassed print ads

• 2004: More buyers found their home on the internet than from signs

• 2009: The internet is THREE TIMES as powerful as signs

National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010

Best of all Worlds

I market to buyers who are on our site PLUS buyers who have not yet picked a broker.

BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM®

For illustrative purposes. Varies by broker and region.

PRINT ADS

BUYERS WHO ARE JUST ON REALTOR.COM®

BUYERS WHO SEARCH OUR LOCAL WEBSITE

REALTOR.com® Facts That Matter

•Visitors on REALTOR.com® stay longer than on other comparable sites. They take another look at a property and really comb through the details

• Visitors on REALTOR.com® also come back more than on any other comparable site

comScore, Media Metrix, Key Measures Report, September 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers. Figures represent percentages of top 5 websites in each category. Due to rounding, chart may not equal 100%

Most Viewed

Where more home buyers and sellers view more listings than anywhere else.That means your home has more chances to be seen ad ultimately purchased.

Social Networking

I will use social networking as a non-intrusive way to keep my network appraised of your listing

Because REALTOR.com® has millions of listings . . .

I will make yours stand out

REALTOR.com® Apps

Mobile Marketing Plan

• Buyers driving through the neighborhood can:

- Find your home, get directions and a map

- Connect with me in one “click” to get details and make an appointment

Buyers who are searching in this neighborhood can find me through REALTOR.com® mobile marketing.

Showcase Listing Enhancements

How will I showcase your home to the most buyers?

• I will help your home rise to the top of the search, above other homes, by adding more photos

Screen shots represent site as of publication date. Site subject to change without notice.



• I will place my cell phone number at multiple points to increase buyer calls for your property




• I will make your home stand out with a video or virtual tour


Close to 173 million Americans watch videos on

the internet every month1

1 comScore, Media Metrix, Key Measures Report, January 2011


Open Houses

• Local and regional buyers make up half of the market

• I will post your Open House on the website where more consumers are doing research

• Those who know the neighborhood may refer their friends to your Open House

French

ChineseDutchEnglishGermanItalianJapaneseKoreanPortugueseRussianSpanish

REALTOR.com® Goes Global

Translated into 11 languages, the REALTOR.com® global site offers international and investment buyers the opportunity to view your listing in their native language.

REALTOR.com® Goes Global

International buyers have an easy way to contact me with questions regarding your home.

Online Listing Performance Report

• Weekly tracking report shows how many buyers are looking at your home

Buyer AssistBY REALTOR.COM®

• Thousands of home buyers sign-up for home search assistance on REALTOR.com® each month

• To help buyers find your home, I am 1 of only 2 agents positioned on REALTOR.com® in the zip code where your home is located

• This exclusive program enables me to guide home buyers towards the purchase of a home during a critical phase of their search


Featured Homes™

Locally, regionally, nationally and internationally

• Move-up buyers• First-time home buyers• Local buyers• Relocation buyers• Investors• Foreign buyers

Featured Homes™

• I can make your home the first one buyers see

• Triple the number of

buyers who see your

home

• Exclusive position gets

your home seen before all

others


Top Producer®

Top Producer CRM helps convert more internet buyers

Showcase Listing Enhancements:I will enhance your listings on the top websites, including REALTOR.com®, with the features buyers want most

Featured HomesTM:Your home will have premium positioning on the most viewed real estate site,1 REALTOR.com®

Facebook® Application:I will display your property on my social media sites such as Facebook® and TwitterTM

Top Producer® CRM:My data system helps manage prospective buyers so that I never miss an inquiry, request or referral

Mobile Reach:

Your property will appear on the REALTOR.com® mobile

apps so mobile consumers can find your home

Buyer Assist by REALTOR.com®:More people will potentially see your home - helping create more demand

Online Marketing Advantage

1comScore, Media Metrix, Key Measures Report, September 2011

©2011 REALTOR.com® All Rights Reserved. RDC_Listing Presentation 103111

INSTRUCTIONS FOR USE: Customize this section with your picture, background and experience, and...

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