ARCS ModelINSTRUCTIONAL

THEORY

Taryn Fleck

AR

CS

MO

DE

L

Uses surprise or uncertainty to gain interest

Stimulates curiosity by posing challenging

questions or problems to be solved

Active

Participation

HumorIncongruity

and Conflict

Inquiry

To increase a learner’s motivation

Experience Choice Present Worth

Future UsefulnessNeeds Matching Modeling

CO

NF

IDE

NC

E

Help students

understand their

likelihood for success.

If students feel they cannot meet the objectives

or that the cost (time and effort) is too high,

their motivation will decrease.

CO

NF

IDE

NC

E

Learning must be rewarding.

Make the learner feel as though the skill is useful or

beneficial.

Provide feedback and reinforcement.

Do not patronize the learner by over-rewarding easy

tasks.

INFORMATION ADOPTED FROM:

Learning Theories Knowledge Base &

Webliography: http://www.learning-

theories.com/kellers-arcs-model-of-

motivational-design.html