Institutions
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I n s t i t u t i o n s By Elliot Tildesley
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Transcript of Institutions
Institutions
By Elliot Tildesley
Media Institutions
• Media Institutions are huge companies, often referred to as media conglomerates.
• Conglomerates are big enough to have full control over production and distribution.
• Independent companies can only produce the product, and so find another company to distribute it.
Vertically Integrated
• Vertically Integrated, this term means that they have control over Production, Distribution and Exhibition.
• An Example of this Sony in the electronics market, and Nike in the sport market.
Horizontally Integrated
• These companies may produce, for example, a film, and then also create video games and toys relating to that film.
• This is known as cross media marketing.
Decision• For my production, I have chosen to use a Vertically
Integrated company, who focuses solely on their main product.
• I have chosen IPC media. I looked at this institution in my research process, and have decided it would be ideal. They already create 85 different magazines, including one of my inspirations NME.
» Due to their experience and resources, I think they would get the best out of my magazine.
