Institution research

Institution research Publishing houses

Institution research
Publishing houses

Publishing houses examples

Bauer media group

Bauer media group is a large European-based media group, that is based in Hamburg, Germany. It manages over 600 magazines, over 400 digital products and 50 radio and TV stations internationally.

It was founded in 1875, its managed by the Bauer family and its private owned.

The brand identity is aimed at a variety of people. For example, Kerrang, Bella, pregnancy & birth and golf.

The similarities between the brand magazines are that they focus on celebrities, celebrity gossip and lifestyle.

IPC media

IPC media is a publishing house in the Uk and has a large portfolio selling 350 million per year. Also, its known as Time INC.

In the 1950s IPC media was dominated by a number of other publishers fighting for the share of the market.

The brand identity is aimed at reality and living, such as music, hobbies, home and fashion.

All the magazine brands are that they are all about lifestyle and living.

COND NAST

It was founded in 1909 by Cond Montrose Nast and was not incorporated into Cond Nast Publications until 1923. They introduced: colour, typography and design.

Their brand identity is a variety of lifestyle magazines, like: home, fashion and travel.

The similarities are that the brands are mostly fashion and lifestyle magazines.

How they stay in the forefront of the industry

Bauer Media own a lot of radio and TV stations, to get more views and they have advertise their products across different media platforms.

IPC Media use the phone and tablets to interact with their target audience, as this is a mainstream thing and everyone uses their phones or tablets on a daily basis.

Cond Nast also uses phones and tablets to stay in the front of the industry, as its popular to advertise on phones and tablets.

How Ill use this for my product

For my magazine, my brand identity will be music. I will advertise my magazine on multi media platforms like: radio and TV stations, phones and tablets. As my target audience will use their phones more and will watch TV.

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