Institution research

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Bauer Media Bauer Media is a multimedia company which functions in more than 10 countries of the world. Its headquarters are located in Hamburg, Germany. It was founded in 1875 and was managed by the Bauer family for 5 generations. Originally a small printing house in Germany, Bauer Media Group entered the UK with the launch of Bella magazine in 1987 and, under the name of H Bauer Publishing became Britain's third largest publisher. Bauer further expanded in the UK with the purchase of Emap Consumer Media and Emap Radio in 2008. And Bauer Media also owns Australia’s biggest magazine publisher, ACP Magazinesv Bauer Media Company produces magazines with both mainstream and niche audiences. Few of the mainstream magazines are Kerrang!, Empire and Q, which target young audiences. Some of the examples for the niche magazines are those of with topics of fishing and sports like golf which may be interesting for an older

Transcript of Institution research

Page 1: Institution research

Bauer MediaBauer Media is a multimedia company which functions in more than 10 countries of the world. Its headquarters are located in Hamburg, Germany. It was founded in 1875 and was managed by the Bauer family for 5 generations. Originally a small printing house in Germany, Bauer Media Group entered the UK with the launch of Bella magazine in 1987 and, under the name of H Bauer Publishing became Britain's third largest publisher. Bauer further expanded in the UK with the purchase of Emap Consumer Media and Emap Radio in 2008. And Bauer Media also owns Australia’s biggest magazine publisher, ACP Magazinesv

Bauer Media Company produces magazines with both mainstream and niche audiences. Few of the mainstream magazines are Kerrang!, Empire and Q, which target young audiences. Some of the examples for the niche magazines are those of with topics of fishing and sports like golf which may be interesting for an older audience. Bauer Media is a very reliable company with more than 19 million consumers per week, which can be explained by the diverse audience it has.

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Time Inc. UK Time Inc. UK is a consumer magazine and digital

publisher based in the UK which was founded in the 1950’s. The magazines they create are both mainstream and niche with the genre of music, photography, sports, women, television and etc. Examples of these are NME, which is one of the leading music magazines in the UK, Women’s Weekly, one of the most popular women magazine aimed for older women.

The target audience of the company is over 26 million of UK residents with almost 2/3 of the UK women and 42% male audiences. Time Inc. UK is committed to working in partnership with its consumers, advertisers, business partners and employees to deliver exceptional value, service, innovation and creativity. Time Inc. UK is one of the branches of an American-based multinational media corporation, called Time Warner Company.

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Immediate Media Company is a recent combined publishing houses founded in November 2011. The headquarters of the company are located in London and Bristol, UK.

The magazines produced by the company is a mixture of both mainstream and niche audiences. Music magazines such as Top of the Pops is a very mainstream magazine aimed at teenagers and a food channel Good Food is also mainstream.

The company has over 60+ consumer titles with nationwide spread of 8.2 million magazines per annum and a worldwide spread of 27 million digital publications per month. Immediate Media Company produces Radio Times, Top Gear, BBC Good Food, Gardeners' World and a host of other much-loved consumer magazine brands linked to BBC programming.

Immediate Media

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Out of all these magazine publishing companies I presented above, I would probably go for Bauer Media. Because it is more widespread internationally and owns one of the biggest publishing companies in other countries. So this will make my magazine more popular around the world and can increase the amount of readers/target audience and profit I can get.

My choice