Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Indore

MBA (e-Commerce) 5 Yrs SEMESTER III

INFORMATION TECHNOLOGY ENVIRONMENT OBJECTIVE : The objectives of the course is to provide the students basic concepts of information technology and its applications so as to enable them to make more efficient use of IT. EXAMINATION: The semester examination is worth 60 marks and 40 marks for internal assessment. Students will have to answer five questions out of 7/8 questions. CONTENT WEEK Content of the

Block TOPICS TO BE COVERED No. of Hours

1 Information Technology

Concept, Definition, Characteristics and interpretation, Data its logical and physical concepts. Technology and its relevance in information age. Interpretation and elaboration of IT.

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2 Fundamental of Communication Technology

Media of Communication, Guided and Unguided media, Data transmission rate, Channel capacity, Transmission impairments. Signal and Noise, Encoding / Decoding, Analog and digital signals. A to D A& D to A conversion. Modulation. Multiplexing FDM, TDM, Communication Techniques, Circuit Switching, Message switching 7 packet switching. Their advantages & disadvantages.

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5 Internet Basics & extended services, www, hypertext http, search engines, internet applications, types of internet connection, h/w & s/w requirements.

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7 Multimedia Introduction Tools, Graphics, Sound, Video & Animation.

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9 Artificial Intelligence

Basic Concept of Artificial intelligence and Expert system.

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11 Exposure to application

Exposure to application IT in various area of management function & corporate world.

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TEXT READINGS:

1. The Internet Complete – Pearson Education 2. The Internet Book – Douglas e-Commerce, PHI 3. Multimedia Making Work – Tayvauchan, Tata McGraw Hill. 4. Computer Today – Suresh Basandra, Galgotia Publication. 5. Computer Networks – Andrews Tanehbaum, PHI

Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Indore

MBA (e-Commerce) 5 Yrs SEMESTER III

Cost and Management Accounting (New) OBJECTIVE : The objectives of the course is to provide the students basoc knowledge of various component of cost, their ascertainment control, application of costing concepts in various functional areas. EXAMINATION: The semester examination is worth 60 marks and 40 marks for internal assessment. Students will have to answer five questions out of 7/8 questions.

CONTENT WEEK Content of

the Block TOPICS TO BE COVERED No.

of Hours

1 Introduction Nature and Scope of Cost Accounting, Relationship with Financial and management accounting, Objectives, Advantages and Limitations of Cost Accounting, Installation of Costing System, Concepts of Cost, Analysis and Classification of Cost.

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3 Element of Cost

Material Cost Objectives of Material Control, Inventory Control Techniques, Accounting of Material Losses, Waste, Scrap, Spoilage, Defectives, Labour Cost: Natureof Control of Labour Cost, Labour Turnover and Methods of its Measurement. Cost of Labour Turnover, Numerical Problems on Labour Turnover / overhead Cost: Nature, Classification and method of Allocation, Appropriation and Absorption of Overhead Cost, Simple numerical problems on Allocation, Appropriation and Absorption of Overhead cost, Simple Numerical Problems on Allocation, Appropriation and Absorption of Overhead Cost.

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10 Method of Costing

Unit Costing, Costing of Joint and By-Products, Process Costing Numerical Problems on Above Mentioned Costing Methods. Case are to be discussed in class on various aspects of the course contents.

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TEXT READINGS:

1. Cost Accounting – Pearson Education. 2. Cost Accounting methods & Problems – B.K. Bhar 3. Cost Analysis and Control – B.M. Nigam and G.L. Sharma, Himalaya Publishing

House, 1992. 4. A.T.B. of Cost Accounting – M.N. Arora, New Delhi, Vikas Publishing House Pvt.

Ltd., 1994 Third Revised Edition.

Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Indore

MBA (e-Commerce) 5 Yrs SEMESTER III

Introduction to Economics (New) OBJECTIVE : The objectives of the course is to acquaint the students with the basic knowledge and develop awareness about Economics and Economic Environment. EXAMINATION: The semester examination is worth 60 marks and 40 marks for internal assessment. Students will have to answer five questions out of 7/8 questions. CONTENT WEEK Content of

the Block TOPICS TO BE COVERED No. of

Hours 1 Economics Meaning, Type, Scope, Fundamental Concepts. 3 2 Macro

Economics Theory of Income and Employment, Importance of Macro Economics, Utility and limitations of macro economics analysis

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3 National Income

National Income accounting, Method of computing national income problems in computing national income.

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5 Theory of employment

Classical theory of employment say’s law, kneynesian theory of employment, determination of effective demand, aggregate supply and demand price, equilibrium level of consumptions, Keynes law of consumption post kaynesian’s development.

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8 Investment Meaning, types factors affecting investment marginal efficiency of capital

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10 Business Cycle

Meaning, Characteristics of trade cycles, schrupters of Keynes theory.

6

12 Monetary and Fiscal Policies

Monetary policy measures of money stock, monetary policy of money supply, instruments of monetary policy.

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TEXT READINGS:

1. Macro Economics: Theory & Applications – D.N. Dwivedi, Pearson Education 2. Micro Economics – H.Gravelle, R. Rees, Pearson Education 3. Principles of Economics – Karl E. Case, Ray C. Fair, Pearson Education 4. Indian Govt. and Politics – J.C. Jhory 5. Management Task Responsibilities – Peter Drucker Practices. 6. Govt. and Business – A Dasgupta and N.K. Sengupta

Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Indore

MBA ( e-Commerce) 5 Yrs Semester III

SYSTEM ANALYSIS AND DESIGN OBJECTIVE : The objectives of the course is to help the students understand basic knowledge of System analysis and design. EXAMINATION: The semester examination is worth 60 marks and 40 marks for internal assessment. Students will have to answer five questions out of 7/8 questions. CONTENT WEEK Content of the

Block TOPICS TO BE COVERED No. of

Hours 1 Overview of

System Analysis & Design

Business systems concepts, System Development Life Cycle, Project Selection, Feasibility Analysis. Design. Implementation. Testing and Evaluation.

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4 Project Selection

Sources of project requests. Managing project review and selection. Preliminary investigation.

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6 Feasibility Study

Technical and Economical Feasibility, Cost and Benefit analysis

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8 System requirement specification and analysis

System requirement specification and analysis: Fact finding techniques, Data Flow Diagrams. Data Dictionaries, Process organization and interactions, Decision analysis, Decision Trees and Tables.

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11 Detailed design

Detailed design modularization, module specification, file design, system development involving databases.

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13 System Administration and Training

System Administration and Training Conversion and operation plans.

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TEXT READINGS:

1. Analysis & Design of Information Systems – James, A.S., McGraw Hill, 1986 2. Systems Analysis, Definition Process and Design – Semprive, P.C., 1982 3. Systems Analysis Design – Pearson Education. 4. System Analysis and Design – Awad, E. Homewood, Awad Irwin Inc., 1979 5. Introducing Systems Analysis Design-2 Vols. Lee, B.S., Manchester United

Kingdom, National Computer Centre, 1978. 6. Practical System Design – Daniels, Galgotia Publication Pvt. Ltd.,

Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Indore

MBA (e-Commerce) 5 Yrs SEMESTER III

Discrete Mathematics

Examination : The Semester examination is worth 60 marks & 40 marks for internal assessment student will have to answer five question out of 7/8 question. Coures contens: Poset, Hasse Diagrams, Lattice, Boolean Algebra, Application to switching circuits. Formal grammars, Chomsky Hierarchy, Finite state machine. Moore & Mealey Permutation, Combination, Recurrence Relations, Generating Functions, Principle of Inclusion and Exclusion.Basic Concepts of Graphs and Trees, Adjacency and Incidence Matrices, Spanning Tree, Transitive Closure, Shortest Path, Planar Graphs, Graph colouring, Introduction to Mathematical Logitu Suggested Books: 1.J.P. Trembley &R.P. Manohar, Discrete Mathematical Structures with Application to Computer Science, McGraw Hill. 2. Dornhoff And Hohn, Aoolied Modern Algebra, McMillan. 3. N. Deo, Graph Theory with Application to Engineering and Computer Science, PHI. 4. R. Johnsonbaugh, Discrete Mathematics, Pearson Education, 2001. 5. R.P Grimaldi, Discrete and Combinatorial Mathematics, Pearson Education, 1999. 6. C.L.Liu, Elements of Discrete Mathematics and Its Application ,Tat McGraw Hill, 2003. 7. D.C.Agrawal.

Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Indore

MBA (e-Commerce) 5 Yrs SEMESTER III

INDIAN CULTURE AND FREEDOM STRUGGLE Objective: The Objective if the course is to make students well aware of Indian Culture And Freedom Struggle Examinations The faculty member will award marks out of a maximum of 40 marks for the internal performance of the Student. The semester examination will be worth 60 marks. The Students are required to attempt 5 Question out of 7 Questions. All Questions carry equal Marks. Course content: 1. Indian Art

Meaning of Art, Features of Indian Art. Elementary Knowledge of Paintings, Music, Dancing, Sculpture, Archaeology,

Iconography and Other Social Arts.

2. Indian Literature Ancient Indian Literature

Elementary Knowledge of Vedic Literature, Mahabharata, Ramayan and Other

Main Grant has.

(iii) Indian Freedom Struggle Freedom Struggle of 1857, National Consciousness, Non-Cooperation

Movement.

Civil Disobedient Movement, Quit India Movement.

Contribution of Revolutionaries in Freedom Struggle.

(iv) Indian Constitution Introduction, Main features of Constitution, Fundamental Rights, Fundamental

Duties.

Text Book : English Language and Indian Culture : Published by M.P. Hindi Granth Academy, Bhopal.

Institute of Management Studies

Devi Ahilya Vishwavidyalaya, Indore

BBA (e-Commerce) Semester III

DATA STRUCTURES To introduce the concept of Data structure. Max Marks 60. The question paper will contain questions equally distributed in all units. Definition of data structure , types ,static variable dynamic variable ,representation and address calculation of single and multidimensional array in memory, pointers , sparse matrix representation, time and space complexity of algorithm. Stacks: Representation of stacks, operation on stacks, infix and post fix notations, multiple stacks, exchanging the value of two stacks, recursion techniques, expression evaluation, and Queues: Representation of queues, operation on queues, multiple queues, circular queues, D queues, Application of queues. Link list: Singly Link list, doubly link list, circular link list, generalized lists, Problem solving with dynamic storage management, list traversal, insertions and deletion algorithms Trees: Basic concept and definitions, basic operation on binary trees, tree search and insertion, tree deletion, balanced tree, balanced tree insertion and deletion B-tree , hash table, hash techniques. Graphs: definition, representation, traversal and applications. Data structure using C and C ++ by Langsam, Augenstein, Tenenbaum PHI publishers 1. Algorithm + data structure = Program by Niklaus Wirth Prentice Hall Publishers 2. Data structure using C Robert Kruse 3. Data structure with C++ by Drozdek 4. Data Structures - Lipschutz, Schaum’s Outline Series