Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Wellcome...

Institut for Produktion og LedelseDanmarks Tekniske Universitet

John Heebøll

VÆKSTHUS+

Wellcome to COURSE 42705Knowledgebased Entrepreneurship 2006


John Heebøll

VÆKSTHUS+

Agenda - 1

Presentation of the Course

• Mission Statement• Methodology• Course Plan• Textbook and Materials• Work Plan


John Heebøll

VÆKSTHUS+

Agenda - 2

The Entrepreneur -• Motivation• Personality• Working Life• The Ideal Starting Point

The Company• Succes & Non-succes Factors• Own Observations• The Classic ”Rules of Thumb”


John Heebøll

VÆKSTHUS+

Who are You ?


John Heebøll

VÆKSTHUS+

Others, you should know:

Christian Hauch• Ms.C. (DTU 1994), MBA• 11years experience with business- and product-

development:• Head of department, Greenwood Engineering • (measuring equipment).• Projectleader Nokia.• Associate professor, IPL, Greenhouse+

Phone: +45 4525 4675SKYPE: christianhauchCell: +45 6062 7235Mail: [email protected]


John Heebøll

VÆKSTHUS+

The Teacher• M.Sc. Civil Eng. DTH, 1974• Mil. service, Research Dept.• VIP, DTH, 1976 – 1988• DTU Incubator 1988 – 2000• DTU Innovation 2000 – 2004• Ass. Prof., IPL, 1992 ->

• CEO, Gastrotechnology, 2004 ->• Boardmember, app 15 Start-ups• Chairman, Swantec ApS• Boardmember, Image Metrology A/S• Own company:

Danish Product Development ApS


John Heebøll

VÆKSTHUS+

Dansk Produktudvikling ApS


John Heebøll


John Heebøll

VÆKSTHUS+

The Importance of Entrepreneurship


John Heebøll

VÆKSTHUS+

Do We need more entrepreneurs?The Global Entrepreneurship Monitor GEM says YESVariation in rates of entrepreneurship may account for as much as one-third of the variation in economic growth

Best Countries: 15% of New Companies Start growing rapidly

Denmark: 5% of New Companies expand


John Heebøll

VÆKSTHUS+

Do We need more Entrepreneurs

Global Trends say YES• New industrialized nations take over classic

industry• Competition increasingly global.• Large companies do incremental innovation• Local dependence on traditional production like

oil, natural gaz, agriculture still prevails.• Wealth generation in new markets creates ever

more sophisticated business opportunities –waiting for the skilled entrepreneur.


John Heebøll

VÆKSTHUS+

Does it really Matter what a Uni does?

• One in four faculty involved in technology venturing

• 5.000+ companies founded by graduates and faculty since 1861

• Employees at MIT– companies > 1.000.000

• Sales of MIT- companies > $250 Billion/yr

• If a nation: 24th largest in the world

Massachusetts Institute of Technology


John Heebøll

VÆKSTHUS+

Does it really Matter what a Uni does?Technical University of Denmark


John Heebøll

VÆKSTHUS+

Alltogether: entrepreneurship makes a lot of sense – and now to

THE COURSE


John Heebøll

VÆKSTHUS+

Rationale

High Tech Venturing is a complex, demanding and interdisciplinary process.

Succes depends on multiple competencies, networks, advanced technical knowledge, business experience

Multiple Competencies Education and Training

Networks Group work, Venture

Cup

Business experience Mentor program

Go out and do it!


John Heebøll

VÆKSTHUS+

Objectives• Qualify your interest in business start-up• Learn how to start a company• Study experiences• Train methods and principles• Qualify competencies• Develop business talent: learn to see the

business opportunity – learn to capture it.• Create new companies

Entrepreneurship as a well considered choice


John Heebøll

VÆKSTHUS+

Evoke the Entrepreneur

Evoke the Entrepreneur Learn how to start Study experiences Train Methods and Principles Qualify Competencies Develop Business Talents Create New Companies

• The Near-Entrepreneurial Experience• Introduction to a Working Life• Develop trust in own competencies• Get inspiration from successfull entrepreneurs


John Heebøll

VÆKSTHUS+

Learn How to Start and run a Company

Evoke interest i entrepreneurship Learn how to start Study experiences Train Methods and Principles Qualify Competencies Develop Business Talents Create New Companies

Subjects covered:• Basic experiences and practicalities• Creativity and new business ideas• Business models and start-up strategies• Business planning• Marketing economics• Financing• Business administration• Business law• Intellectual property rights• Management


John Heebøll

VÆKSTHUS+

Study experiences


Case Stories:• Entrepreneurs• Consultants• Investors


John Heebøll

VÆKSTHUS+

Train Methods and Principles - 1


Project-oriented Group Work• Opportunity-driven Creativity• Pre-analysis• Information research• Information analysis• Business model development• Business Planning• Presentation & Pitching


John Heebøll

VÆKSTHUS+

Train Methods and Principles - 2

Business Development• Ideas• Pre-analysis• Information research• Information analysis• Business model development• Business Planning• Presentation & Pitching


John Heebøll

VÆKSTHUS+

Qualify Your Capacity


• Realistic perception of opportunities• Qualifying your basis of decision• Develop specific self-confidence• Make a qualified decision


John Heebøll

VÆKSTHUS+

Develop your networks

Evoke interest i entrepreneurship Learn how to start Study experiences Train Methods and Principles Qualify Competencies Develop Business Talents Develop your networks Develop your business talent Create New Companies

• Meet new people – in the group – and outside• Start working with them in a start-up context• Meet some of the players within financing and

consultancy• Meet your customers – your jury!


John Heebøll

VÆKSTHUS+

Develop your business talent


Get to know your marketplace• Find out what can be sold and what not• Develop your capacity for sensing business

opportunities• Develop ”the silent merchant”: the continous

outlook for business opportunity coupled with the continous calculator, working residently somewhere in the deep of your mind


John Heebøll

VÆKSTHUS+

Create New Businesses


After the course • Basic competences acquired• Insight into the knowledgebased

entrepreneurial culture• Relations to pre-seed venture capital developed

You have established the basisfor a good start


John Heebøll

VÆKSTHUS+

Create New Businesses


After the course

Greenhouse+The university business incubatorThe ”Flight Simulator”• Facilities• Mentoring• Networks


John Heebøll

VÆKSTHUS+

The COURSE PLAN - 1

1. lecture: 25 April 2006Presentation of everybody + group formationAbout entrepreneurs and entrepreneurshipAbout the courseApplied high-tec venturing

2. lecture: 2 May 2006Opportunity-driven creativityStart-up strategiesThe business plan

3. lecture: 9 May 2006Business economics, financing


John Heebøll

VÆKSTHUS+

The COURSE PLAN - 2

4. lecture: 16 May 2006Business managementIntellectual properties rights – and strategies.

5. lecture: 23 May 2006Market researchMarket analysisSales and marketing

6. lecture: 30 May 2006Business law for high-tec start-upsPresentation, examExit: entrepreneurship in the history of ideas


John Heebøll

VÆKSTHUS+

MATERIALS

• Business Start-up for Knowledge based Entrepreneurs. (from site)

• Overheads: Hand-outs from site• The Ph.D Fellows Guide to the Entrepreneurial

Course. (from the site)

Recommended: • Search the web for litterature on business

planning and businss plan templates.


John Heebøll

VÆKSTHUS+

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Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Wellcome...

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