INSTITUTION RESEARCH

ELISHA DELANEY

BAUER MEDIA GROUPIt is a European-based media company, with its HQ in Hamburg, Germany that was founded in 1875 which is a limited 85% partnership owned. The company has a portfolio of more than 600 magazines, 400 digital products and 50 radio/T.V stations worldwide.

They have a few magazines such as Closer, Empire and AM (Automotive Management) within their portfolio but they also have some of the biggest music magazines in the UK and Worldwide in Kerrang! Which is a rock/alternative magazine and Q Magazine which is quite a mixed music magazine.

As they publish some of the biggest music magazines in the UK and worldwide which could be suitable as they have plenty of experience working with music magazines so would know what way to publish my magazine and it could also be unsuitable as they might not be able to publicise my magazine as much if it was put into the market as they already own some of the most popular music magazines.

IPC MAGAZINES LTD (TIME INC UK)The company was founded in 1968, the company focus on the genres of Lifestyle, Luxury and Specialist. They publish magazines such as Now, NME, Look, Ideal Home, World Soccer and Amateur Photographer and they also publish comics.

The company was mainly composed of a small amount of other companies such as Associated Newspapers, Odhams Press LTD, George Newnes Publishers, C. Arthur Pearson and Hulton Press who competed for market share in a highly competitive marketplace.

As they publish a lack of music magazines this could be both a suitable and unsuitable as because there is a lack of music magazines that they publish it could mean that there is room for my magazine to make an impact in the publishing company if it was actually released as my magazine would be different to most that the already publish. It could also be unsuitable because the lack of music magazines that they publish could mean that they do not have any specialisation in the music magazine industry which if my magazine was real it could impact on my magazine not being as successful as it could be.

EMAP (ASCENTIAL)Ascential is a plc and used to be known as EMAP which is a business-to-business media business which was founded in 1947 specialising in exhibitions and festivals information.

The company is also listed on the London Stock Exchange and is also included in the FTSE 250 Index.

It publishes many different genres of magazines both currently and in the past there is no specific music magazines currently being published in the past they did publish one pop music magazine called smash hits but now publish more lifestyle and luxury magazines such as Retail Week and Architects Journal. Some examples of the exhibitions & festivals magazines that they publish are magazines like Retail Week Awards, Drapers Fashion Summit and Egypt Mega projects. The lack of music magazines could be suitable as it allows me to be a new genre of there current magazines if it was actually published by them but could be unsuitable as they may not have a good amount of experience working with music magazines which could limit my magazine.

BBC BOOKS (BBC PUBLISHING)BBC Books that used to be known as BBC Publishing is majoritaly owned by Penguin Random House under its Ebury Publishing division and has been active in since the 1980’s.

They publish a range of books around the topics of radio and television including cookery, natural history, lifestyle and behind the scenes (the creating of books).

Doctor Who is a popular book that the BBC Books have produced that tie into the television program that is aired on the BBC, which was released in 2005. In 2007 they made a spin off called torchwood in 2007 and made a audio book read by the doctor who star in 2008 David Tennant and won audiobook of the year in 2010. Being Human another television series the book was released in 2010 and also Sherlock Holmes and other T.V program was published in 2011. This could be suitable to my magazine as it is something new to be put into the publishing company and it may be unsuitable as the magazine may not be recognised with the publishing company as they focus on books/audiobooks.

WHICH PUBLISHER IS BEST FOR MY MAGAZINE

I have chose Bauer Media Group as the publisher that would be best for my magazine if it was actually getting published because they have a long established and experienced company working in the publishing business and working through all the different types of media.

Even though the publishing company already publishes some of the most popular music magazines in the UK and the World my magazine would be different but along the same alternative lines that the company uses which could make my magazine popular as they specialise in music magazine that feature alternative artists such as Rap and Rock music which could boost the sales of my magazine if it was actually put in the market.