Instant Messaging Services Connecting the Internet and Mobile space Presented at ISOC-IL annual...
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Transcript of Instant Messaging Services Connecting the Internet and Mobile space Presented at ISOC-IL annual...
Instant Messaging ServicesConnecting the Internet and Mobile space
Presented at ISOC-IL annual meetingMarch 2004
The Consumer IM Landscape 500 million IM accounts existed in 2003
Dominated by major brandsMSNAOL (+ ICQ)Yahoo!
Despite recent announcements, interoperability is a long way off
No other messaging service is a brand play (email, SMS, voice-mail) – the difference is interoperability
IM Market Share - USA
Source: Nielsen/NetRating
Standardization and Protocols OMA IMPS “Wireless Village”
Handset makers AOL Mobile Yahoo! Mobile
SIP / SIMPLE Microsoft RTC VoIP 3GPP
MSP MSN Mobile
XMPP Open source community Accepted by the IETF
Mobile IM Market Opportunity
Alternative Strategies For Mobile IM Private Label IM
AOL / MSN / Yahoo! Mobile Extensions
IM Interlink Gateway
Presence Enhanced Phonebook
Private Label IM Any other messaging format is private label
SMS Voice Mail MMS Unified messaging Video messaging
Why not IM? The main challenges
Branding (mindshare dominated by big ISPs) Usage ramp-up (“nobody’s online…”)
Any other INTEROPERABLE messaging format is private label…
ISP mobile extensions Mobile clients developed by AOL / MSN / Yahoo
User perspective:Different communities offer completely different
interface Operator perspective:
Different communities require separate projectsLimited control
IM InterlinkIM Interlink Gateway
IM Interlink Gateway (cont.)
Presence Enhanced Phonebook
Billing models for mobile IM Pay per message
Pay per month – subscription
Pay per day of use
Balancing Mobile Originated / Mobile Terminated
Prepaid and Postpaid
Premium services
About MessageVine Founded in 1999, with product focus on Presence and Mobile
Messaging solutions to Mobile Operators
Long history of innovation and deployments
Commercial experience bridging Wireless Operators and ISPs
Customers : Deutsche TelekomTELUSBell South International Hutchinson 3GAdditional signed operators