Install Scroll Tracking with GTM in Google Analytics
-
Upload
julian-juenemann -
Category
Marketing
-
view
110 -
download
5
Transcript of Install Scroll Tracking with GTM in Google Analytics
![Page 1: Install Scroll Tracking with GTM in Google Analytics](https://reader036.fdocuments.net/reader036/viewer/2022080900/55a78a431a28ab5a5e8b4618/html5/thumbnails/1.jpg)
![Page 2: Install Scroll Tracking with GTM in Google Analytics](https://reader036.fdocuments.net/reader036/viewer/2022080900/55a78a431a28ab5a5e8b4618/html5/thumbnails/2.jpg)
GTMTraining.com
Scroll Tracking with Google Tag Manager
(new version of GTM)
presented by Julian Juenemann
![Page 3: Install Scroll Tracking with GTM in Google Analytics](https://reader036.fdocuments.net/reader036/viewer/2022080900/55a78a431a28ab5a5e8b4618/html5/thumbnails/3.jpg)
I’ll show you how to get these
metrics
![Page 5: Install Scroll Tracking with GTM in Google Analytics](https://reader036.fdocuments.net/reader036/viewer/2022080900/55a78a431a28ab5a5e8b4618/html5/thumbnails/5.jpg)
Scroll Tracking with GTM
1. Fire a dataLayer event upon scroll
(Custom HTML)
1. Pickup dataLayer values with GTM
1. Forward them onto Google Analytics
Note: jQuery required
Event Listener
dataLayer
Marketing Tool
![Page 6: Install Scroll Tracking with GTM in Google Analytics](https://reader036.fdocuments.net/reader036/viewer/2022080900/55a78a431a28ab5a5e8b4618/html5/thumbnails/6.jpg)
Implement event Listener
http://scrolldepth.parsnip.io/
implement in GTM as customHTML
![Page 7: Install Scroll Tracking with GTM in Google Analytics](https://reader036.fdocuments.net/reader036/viewer/2022080900/55a78a431a28ab5a5e8b4618/html5/thumbnails/7.jpg)
Implement the script as
an Event Listener
![Page 8: Install Scroll Tracking with GTM in Google Analytics](https://reader036.fdocuments.net/reader036/viewer/2022080900/55a78a431a28ab5a5e8b4618/html5/thumbnails/8.jpg)
Pickup dataLayer Eventspick up values from the
dataLayer via Variables
![Page 9: Install Scroll Tracking with GTM in Google Analytics](https://reader036.fdocuments.net/reader036/viewer/2022080900/55a78a431a28ab5a5e8b4618/html5/thumbnails/9.jpg)
mirror the dataLayer Values
when entering them as
Variables in GTM
![Page 10: Install Scroll Tracking with GTM in Google Analytics](https://reader036.fdocuments.net/reader036/viewer/2022080900/55a78a431a28ab5a5e8b4618/html5/thumbnails/10.jpg)
create a tag triggered by the
dataLayer event and send the
data on to Google Analytics
![Page 11: Install Scroll Tracking with GTM in Google Analytics](https://reader036.fdocuments.net/reader036/viewer/2022080900/55a78a431a28ab5a5e8b4618/html5/thumbnails/11.jpg)
Too fast?
Watch the video here:
http://youtu.be/UoOh58pvqG4