InstagramAntoine Ste-Marie, Digital Strategy

Overview

•Why Instagram?•How does it work?

What is Instagram?

Why Instagram?• “Capture and Share the World’s Moments”• Simple• Mainly photos, also video• Over half of 18-29 year olds use it• App on phone is best

@LaurentianU• Over 3k followers• Highest concentration of students• Growing platform• Use it to show off research, facilities, campus,

accomplishments, stories, student life, etc.

Unique perspective: photo• 1 Thought/idea per post• 2 complementary ingredients: Photo + Caption

Unique perspective: photo• What is the first

thing that pops into mind? Instinctively.

Unique perspective: photo• Granular. Avoid distractions

Unique perspective: photo• Show colour, focus and texture

Unique perspective: caption• Tell a story by focusing on 1 object.

Unique perspective: caption• Keep it simple, short and descriptive

Unique perspective: caption• Quote/reflection on the value/inspiration

What goes into a caption?

• Complementing the photo• Say what the image can’t• Give context• Fact, figure, reaction

Practice Time

• Challenge: • Caption that photo

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