Instagram Video gnaws at Twitter’s Vine
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Instagram Video gnaws at Twitter’s Vine Express Analysis Instagram Video vs. Vine: June 15-‐21, 2013
4264 The number of menGons in
mainstream media on the web.
552498 The number of menGons on TwiKer
457291 The number of menGons on TwiKer
3039 The number of menGons in
mainstream media on the web.
Comparison of the number of menGons of the two compeGng social media plaOorms from June 15 to June 21 (the date of Instagram Video’s launch).
Evolu&on of the men&ons of Instagram video and Vine from June 15 to June 21, 2013 on mainstream medias. Despite the fact that Vine’s visibility remains inferior to Instagram Video, the launch has generated publicity for the company.
Instagram Video gnaws at Twitter’s Vine
Jus$n Bieber, one of the first celebri&es to use the new Instagram Video, received over one million likes in less than 24 hours for his produc&on. This video led to him being included in the the top 3 most men&oned people in associa&on with Vine or Instagram video. In first place was Instagram’s co-‐founder and CEO, Kevin Systrom.
Express Analysis Instagram Video vs. Vine: June 15-‐21, 2013
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