Instagram for Brands: Beyond Selfies, Food Porn, and Cats

47
#DDSUM13 INSTAGRAM FOR BRANDS: BEYOND SELFIES, FOOD PORN, AND CATS LIZZIE MALDONADO

description

Get 7 tips to go beyond "snap and share" on Instagram as well as an introduction to cool new tools for managing Instagram for brands.

Transcript of Instagram for Brands: Beyond Selfies, Food Porn, and Cats

Page 1: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

INSTAGRAM FOR BRANDS:BEYOND SELFIES,

FOOD PORN, AND CATS

LIZZIE MALDONADO

Page 2: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

HI. I’M LIZZIE MALDONADO

Digital Strategist, Owned MediaThe Starr Conspiracy

LIZONOMICS

resnarkable.com | Social Media Today | Business 2 Community

Page 3: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

THERE’S A HUGENETWORK OUT THERE

Page 4: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

INSTAGRAM STATS

150M16BMONTHLY

ACTIVESPHOTOSSHARED

1.2B55MLIKES

DAILYAVERAGE PHOTOS

PER DAY

INSTAGRAM.COM/PRESS

Page 5: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

USERS18-29

BUFFER DEMOGRAPHIC DATA

Page 6: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

No. 4: THINK LIKE AN EVANGELIST

Like a crusading journalist, pursue The Truth with fervor. You have to believe in something passionately and feel compelled to tell everybody. Make your brand all about changing the world and you’ll create an emotional connection. You’ll also see demand increase.

#DDSUM13

INSTAGRAM FACTS

FOUNDED IN 2010

$1B ACQUISITION BY FACEBOOK IN 2012

MORE THAN 35M SELFIES (OCT 13)

Page 7: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

ADS ON INSTAGRAM

OCT 13 | INSTAGRAM.COM/ABOUT-ADS

Page 8: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13SIMPLY MEASURED FEB 13

0

10

20

30

40

50

60

HAVE ANACCOUNT

54

%

59

%

49

%

55

%

34

%

41%

20

%

26

%

18%

19%

8%

10%

ACTIVEACCOUNT(PHOTOSPOSTED)

1+ PHOTOSPER WEEK

10K+FOLL.

20K+FOLL.

100K+FOLL.

AD

OPT

ION

RAT

E

NOV. 1, 2012 FEB. 1, 2013

Page 9: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

7 TIPS TO GO BEYOND SNAPAND SHARE

Page 10: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

No. 4: THINK LIKE AN EVANGELIST

Like a crusading journalist, pursue The Truth with fervor. You have to believe in something passionately and feel compelled to tell everybody. Make your brand all about changing the world and you’ll create an emotional connection. You’ll also see demand increase.

#DDSUM13

TELL YOUR STORY

NO SHAMELESS SELF-SELLING

USE CULTURE WARRIORS AND EVANGELISTS

DON’T NEED LOGOS

GO BEHIND THE SCENES

NUMBER 1

Give your audience somethingthey can’t find anywhere else.

Page 11: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

MOMA

Page 12: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

GAME OF THRONES

Page 13: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

STARBUCKS

Page 14: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

LEOBURNETT

Page 15: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

GENERALELECTRIC

Page 16: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

BATH AND BODY WORKS

Page 17: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

MAILCHIMP

Page 18: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

URBAN OUTFITTERS

Page 19: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

No. 4: THINK LIKE AN EVANGELIST

Like a crusading journalist, pursue The Truth with fervor. You have to believe in something passionately and feel compelled to tell everybody. Make your brand all about changing the world and you’ll create an emotional connection. You’ll also see demand increase.

#DDSUM13

HASHTAG IT RIGHT

NO SPRAY-AND-PRAY HASHTAGGING

DON’T USE STUPID HASHTAGS — #NOFILTER

#FOLLOWBACK IS OBVIOUSLY SPAM

NUMBER 2

If you are going to create andmanage a hashtag, go big or gohome.

Page 20: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

GATORADE

Page 21: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

PARTICIPATE ININSTAGRAM EVENTS

Try this!

Page 22: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

No. 4: THINK LIKE AN EVANGELIST

Like a crusading journalist, pursue The Truth with fervor. You have to believe in something passionately and feel compelled to tell everybody. Make your brand all about changing the world and you’ll create an emotional connection. You’ll also see demand increase.

#DDSUM13

FOCUS ON DELIGHTING

IF YOU MUST SHARE A PRODUCT PHOTO,

MAKE IT AMAZING

NUMBER 3

Delight, surprise, entertain, andinform your audience with every post.

Page 23: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

URBANOUTFITTERS

Page 24: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

BLUEJEANSNETWORK

Page 25: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

OAKLEY

Page 26: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

BMW

Page 27: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

No. 4: THINK LIKE AN EVANGELIST

Like a crusading journalist, pursue The Truth with fervor. You have to believe in something passionately and feel compelled to tell everybody. Make your brand all about changing the world and you’ll create an emotional connection. You’ll also see demand increase.

#DDSUM13

RESPECT THE PLATFORM

NO BUYING FOLLOWERS

DON’T INTERRUPT

NO MEGAPHONES

NUMBER 4

Understand how users interact with Instagram and respect their ideaof brand interaction.

Page 28: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

No. 4: THINK LIKE AN EVANGELIST

Like a crusading journalist, pursue The Truth with fervor. You have to believe in something passionately and feel compelled to tell everybody. Make your brand all about changing the world and you’ll create an emotional connection. You’ll also see demand increase.

#DDSUM13

UNDERSTAND YOURBRAND ARCHETYPE

DON’T BE AFRAID TO TAKE A STANCE

KNOW YOUR AUDIENCE

BE HUMAN, EVEN IF YOU’RE REPPING A BRAND

NUMBER 5

Page 29: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

STARBUCKS

Page 30: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

TIME MAGAZINE

Page 31: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

OREO

Page 32: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

AIM FOR KILLER PHOTOS

#DDSUM13#DDSUM13

LOTS OF BACKGROUND SPACE29% MORE LIKES

SINGLE DOMINANT COLOR17% MORE LIKES

HIGH LEVELS OF TEXTURE79% MORE LIKES

DUCK FACE 1,112% MORE LIKES THAN REGULAR SELFIES

NUMBER 6

TRACKMAVEN

Page 33: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13TRACKMAVEN

AIM FOR KILLER PHOTOSNUMBER 6

MAYFAIR#NOFILTERINKWELLWALDENAMAROLO-FI

WILLOWSIERRAEARLYBIRD1977BRANNANTOASTER

EFFECTIVEFILTERS

INEFFECTIVEFILTERS

Page 34: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

No. 4: THINK LIKE AN EVANGELIST

Like a crusading journalist, pursue The Truth with fervor. You have to believe in something passionately and feel compelled to tell everybody. Make your brand all about changing the world and you’ll create an emotional connection. You’ll also see demand increase.

#DDSUM13

ENABLE ADVOCATES

USE CONTESTS TO ATTRACT/ENGAGE FOLLOWERS

ALWAYS USE RELEVANT HASHTAGS

FIND AND FOLLOW YOUR TARGET AUDIENCE

NUMBER 7

Share your photos across all yoursocial platforms — content creationshould never happen in a vacuum.

Page 35: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

NIXON

Page 36: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

OREO

Page 37: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

LEGO

Page 38: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

COOL TOOLSTO GET THE MOST OUT OF INSTAGRAM

Page 39: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

STATIGRAM

Page 40: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

PRINSTAGRAM

Page 41: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

NITROGRAM

Page 42: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

SIMPLY MEASURED

SIMPLYMEASURED.COM/FREE-SOCIAL-MEDIA-TOOLS

Page 43: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

OVERGRAM

Page 44: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

VSCO CAM

Page 45: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

AFTERLIGHT

Page 46: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

SUMALL

Page 47: Instagram for Brands: Beyond Selfies, Food Porn, and Cats

#DDSUM13

THANK YOU FORYOUR TIME

Let’s connect on Twitter and Instagram:

LIZONOMICS

[email protected]