HOW DOES THE CONSUMPTION OF THE PHOTO -SHARING APP,

INSTAGRAM, DIFFER BETWEEN THE AGE GROUPS (12 -17 ) AND (18 -25 )?

A Proposed Research Study By:

Brittney Darner, Rhys Jones, Fajer Albahar, and Alina Kortmann

INSTAGRAM EXAMPLES

RESEARCH

Part One

SOURCES WE HAVE PULLED FROM

Living in Virtual Communities by Denise Carter

Distinction: A Social Critique of the Judgment of Taste by Pierre Bourdieu

Alone Together by Sherry Turkle

Tangibility of Music by Maria Styvén

Birmingham Center

LIVING IN VIRTUAL COMMUNITIES

BY DENISE CARTER

• Methods she used: • Questionnaires• Semi-structured interviews • Open-ended questions

• Past studies:• Rowlings (1983)- studied

friendship• Giddens (1991, 1999)-

studied free- floating pure relationships

D I S T I N C T I O N: A S O C I A L C R I T I Q U E O F T H E J U D G M E N T O F TA S T E BY P I E R R E

B O U R D I E U

Taste is directly related to class

“cultural needs are the product of upbringing and education”

How do class structures affect Instagram users?

- access via smartphones, different filters, pictures of different

things

AL O NE TO GETHER BY SHER RY TU RKL E

Culture of Distraction

“Connectivity offers the illusion of companionship without the demands of friendship”

Dumbs down communication

BIRMINGHAM CENTER FOR CONTEMPORARY CULTURAL

STUDIES

Ethnographic Methods

Socio Economic Background

INTANGIBILITY OF MUSIC – M A R I A S T Y V E N

“when viewing online music as a service, a central issure is intangibility, which means such products cannot be physically touched and are hard to define” – Featherman +Wells

“A market entity can be partly tangible and partly intangible without diminishing the importance of either characteristic”

INTANGIBILITY OF MUSIC – M A R I A S T Y V E N

“..Hence, music products are becoming more service-like than goods-like as they move from the market place to the market space. Forrester analyst Josh Bernoff thinks “The percentage of online subscriptions and downloads [will] increase as more and more people, especially young people get used to the idea of music as a service rather than something they have to buy and own” (Lyman)”

DESIGN

Part Two

METHODS WE WOULD USE:

Quantitative Questionnaires

Qualitative Questionnaires

Focus Groups

Semi-structured Interviews

QUANTITATIVE QUESTIONNAIRE

Online questionnaire

Anonymous

Participants choose between two age brackets (12-17) and (18-24) and gender

Look into having questionnaire on Facebook news feeds via paid advertisement

Questions we would ask would be more generic and broad as to get a statistical sense of the Instagram users

QUALITATIVE QUESTIONNAIRE

Face-to-face survey’s

Participants would be told that their responses would be used for research and they sign a release form

These surveys would take place with students on campuses in the older age bracket (18-24) to avoid ethical issues when surveying children

FOCUS GROUPS

Focus groups would have about 3-5 participants in them

Focus groups will be separated by age group and gender

Questions would be more open-ended to encourage story telling (drawing from Denise Carter’s research)

Groups including children under the age of 17 would have signed approval by their parents as well as consent from the minor themselves

Us, the interviews, would have been CRB checked and documentation provided to families

SEMI-STRUCTURED INTERVIEWS

Will be conducted one-on-one with someone from each age bracket as well as gender

The interviews will be open-ended to encourage story-telling

Participants will have a signed consent form, and the same rules apply for minors as with the focus groups

ETHICS

Part Three

MINORS • All interviews with minors will be

conducted with full permission from the parents as well as the participants

• All minors will have a signed consent form from their guardian

• We, the interviewers, will have been CRB checked prior to the interviews and will have full documentation provided to families

• All questions asked will be printed out and given to guardians

• Minors can withdrawal from the study at any point in time

ALL OTHER PARTICIPANTS

A packet will be created for participants

- What? Why? How?

A consent form for them to sign

A list of possible questions + answers

An explanation saying that the participants may withdraw

THANK YOU!

#HaveAGoodDay