Instagram: Communicating Through Pictures · "It's great to finally meet you! I follow you guys on...
Transcript of Instagram: Communicating Through Pictures · "It's great to finally meet you! I follow you guys on...
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Instagram: Communicating Through
Pictures
Advising & Academic Services
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Matt MarkinAcademic Advisor
Star Kafovalu-WildesAcademic Advisor
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AGENDA
About Advising and Academic Services
History of Advising’s social media
Goals
Branding
Data
Pros/Cons
Student Feedback
Future Outlook
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ADVISING & ACADEMIC SERVICES
Academic Probation
Undeclared advising
English/Math Remediation
Four Year Graduation Pledge Program
SOAR Advising & Registration
USTD-27B, 37, 200
Various university petitions
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90% of students have laptop
84% of students have smartphone
45% of students have a tablet
*2014 Pearson Student Mobile Device Survey
Millennial Generation- Transparency
Snowflake syndrome
College Students
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Birth of Instagram Account
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Total Media
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Goals
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Tinto (1987)- Various factors in students ‘stopping’ out include not just academic difficulty and lack of clear
academic and career goals, but also poor integrating
with the college community.
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Goals
Inform students:
Registration dates
Upcoming deadlines
Importance of advising
Proactive outreach
Transparency:
Better engagement & interaction
Increase communication
Promotion of office services & programs
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Branding
• Purpose
• Consistency
• Emotion
• Flexibility
• Involvement
• Loyalty
• Competitive Awareness
*Adapted from Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand
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Purpose
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Consistency
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Emotion / Transparency
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Tra
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Flexibility
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Fle
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Fle
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Involvement
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Invo
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Invo
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Invo
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men
t
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Loyalty
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Lo
ya
lty
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Lo
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The roles we play
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Free Analytics Tools
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Monthly Posts
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Typology
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Posting Habits/Follower Interactions
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Pros
• Connection/Engagement
with students
• Logged in on two devices
• Interaction with other
institutions
• It’s clear and straightforward
to use
• Variety of filters and
image/video enhancements
• Desktop use
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Cons
• Time
• Commitment
• Negative perception
• “Student assistant”
responsibility
• Personal boundaries
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Suggestions
• Have at least two staff or
if using student assistants,
one staff for oversight
• Add as an actual job
responsibility (not other
duties assigned)
• Follow back followers
• Interact
• Follow your college
departments/offices
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Suggestions
• Connect with Public
Affairs/Campus photographer
• Connect with intern/staff of
“official” school social media
• Be up to date
• Be creative before critical
• Say it quick, say it well
• Promote during orientation
• Giveaways- ASI, Bookstore
• Posters, flyers, etc.
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Student Feedback
"I follow you guys on Instagram. If I was not following you, I would not
have known to make my appointment to see my Advisor and clear my
holds for Spring registration."
"I like the posts on Instagram. Some of them are really funny...very
informative."
"I really like the midweek motivation posts. I look forward to it every
Wednesday."
"It's great to finally meet you! I follow you guys on Instagram."
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What’s to come
Promote to our undeclared population
Surveys
Additional Social Media:
Snapchat
YouTube
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Follow us!
CSUSBAdvising
CSUSBAdvising
CSUSB Advising
and Academic
Services