Instagram and Snapchat JUF Chicago...

JUF Chicago Workshop: Instagram and Snapchat

October 21, 2016Miriam Brosseau, Director of Engagement

Miriam BrosseauDirector of Engagement, See3

[email protected] | @miriamjayne

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What we’ll cover:● How teens use Instagram● Tips and best practices

● Intro to Snapchat● Options for smart engagement

JUF Chicago Springboard Webinar: Instagram and Snapchat

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Instagram 101● Launched in 2010● 400mil. active users● 40bil. photos shared● 90% of users are

under 35● Selena Gomez rules


How do teens use Instagram?

5JUF Chicago Springboard Webinar: Instagram and Snapchat

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Life, Curated“...63% of Instagrammers in our study say they use Instagram to document their lives…

72% post photos on the platform monthly…

And they do it creatively, curating moments and artistically filtering their images to display life at its best.”


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When? Now!“...teens reply to comments speedily (usually within 7.2 minutes), whereas adults have a response time of about 30 minutes.

Teens...post less but like and comment a lot more.”


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When? Anytime!


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that don’t get “enough likes.”

Teens will delete images


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So, Play on User Habits


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sum up the story in one moment.

Use Instagram to


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Take a Great Pic


● Capture a Single Subject● Use Leading Lines● Negative Space● Unusual Perspectives● Use Patterns● Surprise and Delight● Rule of Thirds

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The Rule of Thirds


● Capture a Single Subject● Rule of Thirds● Use Leading Lines● Negative Space● Unusual Perspectives

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Tips!


● Follow and observe other accounts

● Tell a story, show personality

● Post selectively, use hashtags, filter for mood

● Engage! Dedicate time to liking and commenting

And now..Snapchat!

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Snapchat 101● Launched in 2011● 150mil. active users

(more than Twitter)● 60% of smartphone

users aged 13-34 are Snapchatters


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The Medium is the Message


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Snapchat is Demanding


“You need unique, real-time content that appeals to Snapchat’s teen and millennial user base and that requires time and resources that many nonprofits simply do not have.”

- NPTechforGood

Maybe Snapchat isn’t for you.

And that’s okay.

But...if you want to get ready, start

here --

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Download & Claim Your Turf


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Create a Custom Snapcode


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Check Out Snapchat Support


Want to learn how it works? Sign up and play!

24JUF Chicago Springboard Webinar: Instagram and Snapchat

THANK YOU!

Want to chat? Email me at [email protected]

JUF Chicago Springboard Workshop

Instagram and Snapchat JUF Chicago...

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