Katie Lance, CEO/Owner, Katie Lance Consulting

Instagram and Pinterest in Real Estate, How to Leverage Social Driven-Photo Platforms for Your Business

Why visual content?

A 2012 study by ROI Research found that when users engage with friends on social media sites, it’s the pictures they took that are enjoyed the most.

Forty-four percent of respondents are more likely to engage with brands if they post pictures than any other media.

Pictures have become one of our default modes of sorting and understanding the vast amounts of information we’re exposed to every day.

– Fast Company source: http://www.fastcompany.com/3000794/rise-visual-social-media

Did you know…

Every day

55 million photos are uploaded, 86.4 million comments are posted, 691.2 million users like various photos in their feeds on Instagram.

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Who is your audience?

2014 Instagram stats

• 150 million active users• 75 million daily active users• 60% people outside the U.S.• 55 million average photos daily• 35 million #selfies posted• 1.2 billion daily likes source: http://instagram.com/press

If your strategy includes marketing to Generation Y or Millenials, Instagram is kind of a big deal.

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Instagram tools

Instagram do’s and don’ts

Do’s• Use it to tell your story• Integrate personal and professional posts – 80/20 rule• Get creative• Have fun• Look for moments of opportunity – life is content• Use hashtags• Match your Twitter and Instagram names

Don’ts• Use stock photos• Use someone else’s photo without their permission• Have it be all about business• Ask people to follow you back• Don’t flood the feed

FollowGram

Ink361

Statigram

Pinstagram

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2014 Pinterest stats

• 70% of clicks happen with 48 hours• Pinterest users are more active in the evening• 8% of U.S. men are on Pinterest• 48% users prefer sharing on Pinterest using a tablet• 29% of Pinterest users also use Twtter Source: PEW research study

Pinterest business pages

Pinterest web analytics

See how your website’s doing on Pinterest.

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Pinning principles

Put Pinners firstBefore you get started, consider what Pinners really care about. Check out your web analytics to see what they like best, or talk to them directly. Tailor your Pins for them.

Curate your collectionCreate a few boards to start your collection. The very best boards are inspiring, with beautiful images that draw people in. They’re also about specific topics, like travel or recipes or beautiful homes.

Show what inspires youInstead of just showing off your listings, show features that inspire the home - an amazing view or unique features. Create boards that help to tell the story of what it feels like to live in your market area - your favorite restaurants, parks and shops are a great place to start!

Be authenticUse your boards to show your values, personality and taste. It’s okay to get creative and be yourself. In fact, we recommend it!

Share your pinsOnce you’ve started to grow your community, you can promote your pinterest account and even showcase your Pins on your own site.

source: business.pinterest.com/pinning-principles (note, some principles have been modified for real estate)

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Pinterest tools

Pinterest do’s and don’ts

Do’s• Get creative• Pin from a variety of souces• Install the “pin it” button on your browser• Like and share pins• Pin from the original sources

Don’ts• Don’t re-pin without giving credit• Have it be all about your and your business (unless you have a business page!)• Download photos from the web and upload them as your own

Pinstamatic

Viraltag

Tailwind

Shareasimage

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Contact me

Katie LanceKatieLance.com@katielanceFacebook.com/KatieLanceConsultingInstagram.com/katielance Pinterest.com/katielance1

What’s next for 2014 with Instagram and Pinterest?

Demographics

Advertising

Visual content – storytelling

5 things that make a big difference on Instagram and Pinterest

• Use text over photos (Over app, PicMonkey.com)• Use photo collages (Diptic app, PicMonkey.com)• Ask customers and/or clients to share their photos• Create infographics (infogr.am)• Make every blog post that you create include one “pinable” image

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