Partnership vs. Campaign

Inspirerend Wonen- Contextual Marketing-

How to team up

Contextual Marketing

Are you sure you need to reach more customers?

Contextual Marketing

Are you sure your customers need you?

Contextual Marketing

Then become part of the INW community!

Inspirerend Wonen Facts

Search Engine Reach: 140.000/month

Social Reach: 100.000/monthFacebook Fans: NL 13.300 + FR 18.500

Twitter Followers: NL 920 + FR 362

Pinterest Lovers: NL 585 + FR 144

Newsletter: 38% open rate…

PARTNERSHIP

MARATHON

Partnership: long term results (marathon)

We talk about your business on a weekly basis (min. 2x/week) on the INW platform

This is helping, inspiring and last but not least Search Engine Friendly content!

All content is based on the ongoing editorial calendar we create together with you

We distribute the content on our social media platforms

We listen, learn & engage with the INW fans, followers, lovers and pinners

We integrate the content in our newsletter

We analyse & interpret the results continuously & act accordingly

We report the data in our physical meetings on a monthly basis

Partnership example

Woningen Blavier:

- Top performing referral site

- Cummulative effect towards visitors

- Wide reach

- Social strength

- Full control on content

- Long term benefits!

CAMPAIGN

SPRINT

Campaign: short term results (sprint)

We talk once about your business on the INW platform

This is helping, inspiring and last but not least Search Engine Friendly content!

We distribute the content on our social media platforms in order to reach the INW likers, lovers, pinners &

followers

We boost your message on social media, so you’ll go far beyond the INW fans

You can claim an INW category so your article will appear on all related pages

We analyse & interpret the results continously & act accordingly

Campaign example

EPO

- Target: 50,000 people = reached

- Campaign:

- 2 Articles

- Facebook Ads

- Facebook Offer

- Newsletter

- Results: To

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