Inspired By Business

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“Inspired by Business” 10 TOP TIPS for Social Engagement both ON and OFF line by Jon Davey Director of Customer Experience Social Media Directors

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10 top tips for social engagement both on and off line

Transcript of Inspired By Business

Page 1: Inspired By Business

“Inspired by Business”

10 TOP TIPS for

Social Engagement

both ON and OFF line

by Jon DaveyDirector of Customer Experience

Social Media Directors

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1. MyBusinessTip.co.uk

• Positive

• Proactive

• Participate

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2. Decide who you are & what you represent:

• Work on your 1 page business plan

• Can you summarise it in 60 seconds? “Elevator pitch”

• Do you have a single mission?

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3. Content is King:

• People search Google 1st

• People increasing search other channels

• Your content doesn’t have to be all about you… make it richer and easier to create

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4. Be consistent with your branding:

• What handles do you have for web, blog, Twitter, LinkedIn, Facebook, YouTube?

• What images do you use? Are they joined up or just mixed up!

• Keep it simple… ease of reproduction as well as first impressions.

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5. Fish where the fish are:

• Do engage in your professional groups

• But target industry groups for business

• Creating your own groups takes time, energy and resources.

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6. Don’t just waffle on…

• More often than not, less is more

• Say it only once in a sentence

• 3x in 250 words is good SEO… or was!

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7. Be regular…

• Google needs content

• Readers enjoy regular contributions

• People enjoy growing relationships

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8. Enhance your reputation through sharing:

• Sharing the tweets of others makes them feel good… and they’ll share yours…

• Sharing blog articles by others enhances your reputation for quality

•Sharing ideas freely encourage engagement and builds connections.

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9. Be Visible… comment on blogs:

• Shows your reading and interested in the thoughts of others, gaining wisdom

• Adds a link back to your blog for humans and probably SEO benefits

• Creates a conversation with you as a key player and who knows who is listening.

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10. MAKE IT FUN ;)

Thank you for listening

Call me on

01753 852904

Email [email protected]

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Come and visit us @BusinessinBerkshireEXPO.com

21st June 2012

Blue Mountain Golf

& Conference Centre

Bracknell. RG42 4EX

50 exhibitors

4-500 visitors