Inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

Company Employees 11,000 full-time 60,000 part-time 7,400 workers globally. Stores 1987 17 stores 2010 17,000 stores Operation worldwide 55 countries Annual revenue US$ 10.71 billion (FY 2010) HeadquarterSeattle, Washington, U.S.

PresidentHoward Schultz

1952 Born and raised in a Brooklyn, N.Y.

1971 He won a football Scholarship to

Northern Michigan University .

1975 Received his bachelor's degree in

Communications.

1979 He was a general manager for drip

coffee maker manufacture.

“I want to build a company with soul.”

“We aren’t in the coffee business, serving people.We are in the people business, serving coffee”.

1982 Director of Marketing of Starbucks

1985 Schultz started his own coffee shop named ‘Il Giornale‘.

1987 Mr. Schultz bought Starbucks

1987-2001 Starbucks’ Chief Executive

2008 Schultz regained his status as CEO of Starbucks .

Starbucks coffee Company’s Summary

Founded in Seattle 1971 Originally called S.C.T.S. Set up by three partners International Company

Starbucks’ logo

Primary Business & Services

• Roasted coffee beans

• Coffee & Tea

• Variety coffee flavors

• Different beverages

• Food items

• Coffee accessories

• Customer service

Successful Strategies• Customer satisfaction

• Product quality

• Excellent service

• Relaxed atmosphere

• Third place

• Word of mouth

• Accessible Wi-Fi

Marketingo Unconventional Approach• Target Marketo Unique publicityo Standardization• Quality coffee• Service • Selection for location

Purchase? Responsibility!• Sure

• Not only coffee itself

• Community

• Environment

• Ethical sourcing

• Wellness

• Diversity

Fact!o 2: Beano The origin of name

Starbucks