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Location and Spatial Analytics: Best Practices

Wednesday, May 20, 2015

Amy Holland, Vice President of Applications & Data, AlteryxGene Rinas, Senior Solutions Engineer, Alteryx

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Agenda

• Intro to Geospatial • Geospatial Data• Tools• Data Availability

• Geospatial Best Practices• Drive-time vs. Straight-line • Spatial optimization

• Q&A

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What is Spatial data?

• Points

• Lines

• Polygons

2014 Population Density by Block Group within 5 Minute Drivetime

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Input/Output:

The Spatial CategoryCreate Points Buffer Generalize Heat Map Make Grid

Poly-Build Poly-Split Smooth Spatial InfoSpatial Process

Trade AreaNon Overlap

Drivetime Distance Find Nearest Summarize

Report Map

Browse

Map Input

Input

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US Spatial Bundle

ProductUpdate Frequency

Description

Geocoder Quarterly Matching addresses to street level

ZIP+4 Coder QuarterlyAssigning lat/lon based on ZIP+4 (80301-1234)

Address Points Quarterly Matching addresses to parcel centroid

CASS Bi-MonthlyAddress clean-up/standardization/append ZIP+4

Ad

dre

ss

US Geocode

r

Street Geocode

r

US ZIP9 Geocode

r

CASS

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US Spatial

ProductUpdate Frequency Description

Alteryx MapsSemi-Annually Map layers for presentation/reference

DrivetimeSemi-Annually

Trade areas based on drivetime/drive distance

Satellite Imagery Service Raster based imagery showing earth

Report Map

Map Input

Browse

Distance Find Nearest

Non Overlap

Drivetime

Trade Area

Rep

ort

Inp

ut/

Ou

tpu

tS

pati

al

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US 2010 Census Data:• Geographies • Demographics

Additional Geographies:• ZIPs – Quarterly• Cong Dist, DMAs - Yearly

US Spatial

Allocate Append

Allocate Input

Allocate Report

Allocate Metainfo

Dem

og

rap

hic

A

naly

sis

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International Spatial Data Bundles

Product Q1 Q2 Q3 Q4Geocoder (US/CA only) Address Points (US/CA only)

Postcode Coder (UK only) Drive time Alteryx Maps DigitalGlobe

United Kingdom (UK)Republic of Ireland (ROI)

Australia(AU)New Zealand (NZ)

Brazil (BR)Canada (CA)United States(US)

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Country Availability - 20+ countries :

AndorraAustriaBelgiumCroatiaCzech RepublicDenmarkFinlandFranceGermanyGibraltar (British Overseas Territories) HungaryItaly (incl Vatican City)Liechtenstein

European Multi-Country Spatial

LuxembourgMonacoNetherlandsNorwayPolandPortugalSan MarinoSlovakiaSloveniaSpainSwedenSwitzerland

Data product Q1 Q2 Q3 Q4

Drive time

Alteryx Maps

DigitalGlobe

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Demo

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Q & A

THANK YOU!

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