Inspire 2014 – Rosenblatt Securities: Exploiting Visualization to Make Connections in Tableau
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#inspire14 Exploiting Visualization to Make Connections in Tableau Joe Mako Director of Visual Analytics Rosenblatt Securities
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Tableau is most flexible with non-intuitive data structures because Tableau has a unique approach to data analysis. In fact, the more raw data you connect Tableau to, the greater the chance of discovery of "unknown unknowns" – the things we did not know we did not know, and the outliers lost in aggregation. In this session you will see how Tableau has helped Rosenblatt Securities exploit the human cognition perspective on visualization vs. a table of numbers, and realize the gains of Shneiderman's mantra: "Overview first, zoom and filter, then details-on-demand" in an interactive visualization. Joe Mako, Director of Visual Analytics, Rosenblatt Securities
Transcript of Inspire 2014 – Rosenblatt Securities: Exploiting Visualization to Make Connections in Tableau
#inspire14
Exploiting Visualization to Make Connections in Tableau
Joe MakoDirector of Visual AnalyticsRosenblatt Securities
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The Problem with Most Advice
Drawing by Stefano Tambellini
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We need to make sense of our data and communicate
Why?
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Awareness of aspects to enable success in Tableau:
How?
1. Let your data structure match the task2. Be aware of your data granularity3. Design visuals for intentional comparisons
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Enable visual analysis with mindful data transformation
What?
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Awareness of aspects to enable success in Tableau:
How?
1. Let your data structure match the task2. Be aware of your data granularity3. Design visuals for intentional comparisons
#inspire14#inspire14
Tableau is most flexible with non-intuitive data structures
Let your data structure match the task
#inspire14#inspire14
Awareness of aspects to enable success in Tableau:
How?
1. Let your data structure match the task2. Be aware of your data granularity3. Design visuals for intentional comparisons
#inspire14#inspire14
Your level of detail determines what you can discover
Be aware of your data granularity
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Awareness of aspects to enable success in Tableau:
How?
1. Let your data structure match the task2. Be aware of your data granularity3. Design visuals for intentional comparisons
#inspire14#inspire14
Leverage human cognation to understand our data
Design visuals for intentional comparisons
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Mindfulness = Success in Tableau:
Awareness in Tableau
1. Intentional data structure2. Chosen data granularity3. Designed to enable comparisons
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How to Draw an Owl
Zen of Visual Analysis by Tableau
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THANK YOU!
