Inspiration for Innovation from Science Fiction
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– Page no. 1 Inspiration for Innovation from Science Fiction
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17-Oct-2014 -
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Innovation is hard. It is hard to come up with new ideas and get out of the day to day grind. In this presentation Nick Coster describes how to use Science Fiction to explore the world of the impossible to find major leaps in customer value that can be used as inspiration for today's product development.
Transcript of Inspiration for Innovation from Science Fiction
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Inspiration for Innovation from Science Fiction
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brainmates helps clients to define, develop and deploy products and services that customers love.
Nick CosterPrincipal Consultant and Trainer
+61 (2) 9232 8147
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Why Innovate?
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Provide more value than the competition.
Help build a sustainable competitive advantage.
Deliver financial benefit to the business.
Why innovate?
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Too often we look to competitors for insights
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Cu
sto
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Valu
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Timeline
Slow incremental product improvement
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Wayne GretzkyProfessional Ice Hockey Player
“I skate to where the puck is going to be,
not where it has been”
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Cu
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Valu
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Timeline
How do we create massive increases in customer value?
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How does Science Fiction help?
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Expanding our imagination
Law 1:“The only way of discovering the limits of the possible is to venture a little way past them into the impossible.”
- Arthur C Clarke
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Video Phone vs Skype
2001 – A Space Odyssey
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Video Tablet vs iPad
2001 – A Space Odyssey
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Law 2:“Any sufficiently advanced technology is indistinguishable from magic.”
- Arthur C Clarke
Expanding our imagination
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Innovation requires the ability to embrace the impossible.
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Use Science Fiction to explore ideas while suspending disbelief.
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Just for fun..
“The justice system works swiftly in the future now that they've abolished all lawyers.”
- Doc, Back to the Future II
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How to do it…
Method 1 - Identify a key bottleneck that customers experience and remove it completely
Method 2 - Describe the opposite of your existing customers and imagine what they could get out of using your product.
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Then:
Imagine the impossible…
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