INSIGHTS INTO COLLEGE PARENTS - 2016 NATIONAL SURVEY … · 2016-12-12 · National Society of...

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November 15 th , 2016 11:00 – 11:45 AM Boulder, Colorado INSIGHTS INTO COLLEGE PARENTS - 2016 NATIONAL SURVEY OF PARENTS PRESENTED AT ASSOCIATION OF HIGHER EDUCATION PARENT / FAMILY PROGRAM PROFESSIONALS Mickey Freeman Executive Director

Transcript of INSIGHTS INTO COLLEGE PARENTS - 2016 NATIONAL SURVEY … · 2016-12-12 · National Society of...

Page 1: INSIGHTS INTO COLLEGE PARENTS - 2016 NATIONAL SURVEY … · 2016-12-12 · National Society of Collegiate Scholars Steve Marcus Founder Partnerwise Group Patrick McWhortor Director

November15th,201611:00– 11:45AMBoulder,Colorado

INSIGHTSINTOCOLLEGEPARENTS- 2016NATIONALSURVEYOFPARENTS

PRESENTEDATASSOCIATIONOFHIGHEREDUCATIONPARENT/FAMILYPROGRAMPROFESSIONALS

MickeyFreemanExecutiveDirector

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www.collegeparents.org

CPA’s Mission:Promoting College Completion

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About Us• Promotegreaterstudentachievement&college

completion

• Foundedin1997,wearethenation’soldest&onlycollegeparentmembershiporganization

• Providememberswithvaluablebenefits&informationthatprotect&maximizetheirfamily’scollegeinvestment

• VirginiaNon-StockCorporationgovernedbyanelectedBoardofDirectors,operatingasaanon-profit

2016 National College Parent Survey Results - Visit www.CollegeParents.org for updated research & insights

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Initial President Hired(2000)

CPAIncorporated(1997)

Initial Membership Survey Created(July 2005)

Decade of Decisions Newsletter Launched(2002)

New Membership Program Launched featuring Tuition Insurance & ID Theft (May 2010)

Crunch Time Published(2006)

Created a 501(c)3 organization Center of Student Health & Life (2008)

Spellings Commission Testimony(May 2004)

Primary public policy issue focused on tax-deductibility of college tuition for parents (2001)

Launch of new CollegeParents.org with College Parent Central 2011

Bob Soza, Former Sr. Associate . VP / Dean of Students at Arizona State University becomes national Chairman (Nov 2009)

Student Health Insurance Benefit Created (Nov 2010)

National Advisory Board established March 2010

Start of Laughlin Scholarship Program (2010)

Handbook for College Parents 2012 -16

Launch of new University Travel Center Benefit2016

Organizational Milestones

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Name Title Institution/Organization

BobSoza,Chairman RetiredSr.AssociateVicePresident&DeanofStudents ArizonaStateUniversity

JohnE.Kobara,ViceChairman ChiefOperatingOfficer CaliforniaCommunityFoundation

BradBaker Co-Founder MakingCollegeCount

StephanieJ.Fuji EstrellaMountainCommunityCollege MaricopaCommunityColleges

StephenE.Loflin ExecutiveDirector&Founder NationalSocietyofCollegiateScholars

SteveMarcus Founder PartnerwiseGroupPatrickMcWhortor Director NationalCouncilofNonprofits

DonMunce President NationalResearchCenterforCollege&UniversityAdmissions

LarryEdwardPenley,Ph.D PastPresident ColoradoStateUniversity

JohnFees,Director ManagingDirector GradGuard/NGIGroup

Sarah Schupp Founder&ChiefExecutiveOfficer UniversityParentMedia

EricWeil Founder StudentMonitor

MickeyFreeman President &CEO,Co-Founder EducationFundingPartners/President, OutwardBound

Providevaluableinsightsandsupporttheuniqueneedsofcollegeparentsregardingtheirstudents’successfulpreparation,transition,adjustmentandcompletionthroughcollege

National Advisory Board

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• Relevancy (morethancontent)– FERPAForm/Checklists

• Utilities,Benefits &Services• Research &Data• Growing following

– 50,000+monthlyvisitors– 35,000+Fanson(www.Facebook.com/CPofAmerica)&Twitter

A Membership Focus

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Standard MembershipAnnualMembership $99.00peryearthroughschoolchannelprograms

Tuition Protection $25,000AccidentalDeath CoverageProvidesstudentwithalumpsumpaymentshouldtheirparent,orprimarytuitionpayer,dieaccidentallyhelpingthestudentcompletetheireducation.

Security &WellBeingBenefits

CellPhoneProtectionCoversdamagetoortheftofeligiblecellularwirelesstelephonesupto$200witha$50copayment.

IdentityTheftProtectionandResolutionServicesIntheeventyouofacoveredstolenidentityevent,thisbenefitreimbursesupto$2,500ofcoveredexpensesincurredtorestoreidentity.Italsooffersone-on-oneresolutionassistancewithfraudspecialists.

24-HourRoadsideAssistanceCoversupto$80inservicechargesincludingtowingassistance,batteryservice,flattireassistance,fueldelivery,lockoutassistanceandmore.

Savings Benefits BaZing- MerchantSavingsNetworkNational,regionalandlocalmerchantdiscounts,alsoincludespharmacyandvisiondiscounts.

Content&Services CollegeParents.org andanactiveFacebook/CollegeParentsofAmerica– onlinecommunityCollegeParentHandbookforStudentSuccess

$99.00forunique&relevantbenefits(worth>$400ifpurchasedseparately)

Membership Benefits

2016 National College Parent Survey Results - Visit www.CollegeParents.org for updated research & insights

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Recent Report: “Students Are Borrowing Less, Paying More for College”

Studentloansaredecreasinginabsolutedollarsandas%oftotalaid.

2015CollegeBoardResearch

2016 National College Parent Survey Results - Visit www.CollegeParents.org for updated research & insights

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Howcanourmembershipservicesandinsightscanbevaluabletoyourcampus?

How We Work with Schools

CustomizeduniversityTravelCenterprogramsthatprovidesdiscountsonairfare,localhotels,&carrentals=RevenueshareforAHEPPPschools

Atnocost,schoolsareinvitedtodistributetheAnnualHandbookforStudentSuccessandrepublishanycontent/toolsavailableatCollegeParents.org

Bundleofrelevantstudentbenefitprogramsthatcanbeincludedwithinschool-basedmembershipprograms

2016 National College Parent Survey Results - Visit www.CollegeParents.org for updated research & insights

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Q1:Whichofthefollowingbestdescribesyou?Iamtheparentofa

childwho,infall2016,willbe:

17.7%

18.9%

16.5%

12.7%

12.3%

21.9%

Which of the following best describes you? I am the parent of a child who, in fall 2016, will be:

a college freshman

a college sophomore

a college junior

a college senior

ResearchNotes:

The2016PresidentialElectiondemonstratethelimitationsofpollingdata/surveys.

CPAhasconductedanationalonlinesurveyofparentsin2012,2014and2016.EachpollusedonlinesurveysthatwerepromotedprimarilythruinternetchannelssuchastheCPAFacebookcommunityandemailnoticestoCPAmembers.

Ouraimistodefine“North” – sixyearsofconsistentresponsesaresuggestive…

56.5%40.2%

3.3%

In fall 2016, what type of college will your child be attending?

Traditional 4-year public college or university

Traditional 4-year private college or university

Q2:Infall2016,whattypeofcollegewillyourchildbe

attending?

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Isthisyourfirstchildattendingcollege?

48.2%51.8%

Is this your first child attending college?

Yes

InFall2016,wherewillyourstudentlivewhileattendingcollege?

57.9%33.9%

8.3%

In fall 2016, where will your student live while attending college?

On-campus in a residence hall or other school-sponsored housing

Off-campus apartment or other off-campus housing

2016 National College Parent Survey Results - Visit www.CollegeParents.org for updated research & insights

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Howfarawayfromhomeisyourstudentliving?

40%ofparentssurveyedreportthattheirstudentlivesmorethan4hoursaway. 8.0%

12.4%

18.2%

21.8%

39.7%

Living at home / commuting to campus.

Less than an hour away

An hour to 2 hours away

2 - 3 hours away

More than 4 hours away

How far away from home is your student living?

2016 National College Parent Survey Results - Visit www.CollegeParents.org for updated research & insights

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Howoftendoyoutypicallycommunicatewithyoursonordaughterwhiletheyareatcollege?

7.7%

28.4%

14.9%

27.2%

21.8%

Multiple times per day

Daily

Every-other-day

Every few days

Weekly

How often do you typically communicate with your son or daughter while they are at college?

36%ofcollegeparentssurveyedcommunicatedailyormultipletimesperdaywiththeirstudent

2016 National College Parent Survey Results - Visit www.CollegeParents.org for updated research & insights

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Pleaseindicatetheapproximateleveloffinancialsupportthatyou(parent/s)areplanningtoprovideinsupportofyourchild’seducation.

Parentsaregenerous,withnearly45%reportingthattheyarecontributingmorethan75%ofthefinancialsupportfortheirstudent’seducation

4.7%

20.4%

16.8%

13.5%

44.6%

None

25% or less

Between 26%-50%

Between 51%-75%

More than 75%

Please indicate the approximate level of financial support that you (parent/s) are planning to provide in support of your child’s education.

2016 National College Parent Survey Results - Visit www.CollegeParents.org for updated research & insights

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Theinvestmentinacollegeeducation isfrequentlyoneofthelargestexpensesafamilymakes. Pleasehelpusunderstandwhereitranksinyourfamilyfinanciallife?

Nearly30%ofparentssurveyedreportthatcollegeisthelargestinvestmentintheirfamilyfinanciallifeand41%parentsindicatedthatitisthesecondlargestinvestmenttheyexpecttomake.

29.8%

41.5%

TheLargest SecondLargest

Wheredoestheinvestmentinacollegeeducation ranksinyourfamilyfinanciallife?

2016 National College Parent Survey Results - Visit www.CollegeParents.org for updated research & insights

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Considerthecostof4yearsofcollegeforyourcurrentandfuturecollegestudents. Isyourfamilyadequatelyinsuredtopayforcollegeinthecaseofthedeathofaparent?• 48%ofparentssurveyedreporthavinglifeinsuranceworthmorethan

$500,000• 39%ofparentssurveyedmaynothavesufficientlifeinsurancecoverageto

payfor4yearsofcollege• 12.5%ofparentssurveyedreportnotowningapersonallifeinsurancepolicy

12.5%

48.2%

24.8%

14.5%

No, I do not own personal life insurance policy.

Yes, I am moderately well insured with an individual policy more than $500,000.

Maybe, I have individual life-insurance but it is not likely sufficient to pay for 4 years of college.

Maybe, depends on the amount of four-year financial assistance my student’s school provides.

Consider the cost of 4 years of college for your current and future college students. Is your family adequately insured to pay for college in the case of the death of a parent?

2016 National College Parent Survey Results - Visit www.CollegeParents.org for updated research & insights

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Howwereyouinformedofthefollowingcollegeoruniversitypolicies?

• Parentsareeithernotpayingattentionortheschoolisnottakingstepstoverifythateachstudentisnotifiedofinstitutionalpolicies.

• 51%ofparentssurveyeddonotrecallschoolsdisclosingspecificinformationregardingtheCLERYAct

17% 19%

37%

31%

22%

CLERYActreports NetCostCalculator FERPA StudentHousingLiability

RefundPolicy

ParentsSurveyedRecallBeingProvidedNoticeofEachPolicy

2016 National College Parent Survey Results - Visit www.CollegeParents.org for updated research & insights

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Atthetimeofyourstudentbeginninghis/herfreshmanyearofcollege,howstronglydidyouagreewiththefollowingstatements?• 59%ofparentssurveyedreportthatitwouldbedifficulttocontinuehelpingpayfor

collegeifeithermyselformyspousesufferedanunexpectedjobloss• 48%ofparentssurveyedreportthattheyworryaboutthecosttoreplacethingsliketheir

laptopcomputer/iPad beingstolenordamaged• 46%ofparentssurveyedworrythattheirstudentmaybeunder-employedorfailtosecure

ajobthatpaysenoughtocoverthecostoftheirstudentloans

59%

52%

48%

46%

Itwouldbedifficulttopayforcollegeduetounexpectedjobloss

IfIweretodie,wehaveenoughlifeinsurancetocoverthecostofourstudentseducation

Iworryaboutthecosttoreplaceexpensivepropertyofmystudent

Iworrythatmystudentmaybeunder-employedorfailtosecureajobthatpaysenoughtocoverthecostoftheirstudentloans

ConcernsofCollegeParents

2016 National College Parent Survey Results - Visit www.CollegeParents.org for updated research & insights

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Whichparentandfamilyeventswillyouparticipatein?

85.9%

72.1%66.7%

30.6%

81.1%

1.8%

14.7%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

Move In Orientation Family Weekend Spring Event Graduation None of the Above

Other (please specify)

Which parent and family events will you participate in? (check all that apply)

Morethan2/3ofparentssurveyedreportthattheywillparticipateinfamilyeventsincludingmove-in,orientationorfamilyweekend.

2016 National College Parent Survey Results - Visit www.CollegeParents.org for updated research & insights

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Pleasedescribeyourinvolvementwithyourcolleges officialparent/familyassociations.

37.0% 39.1%

13.1%

21.4%

6.7%

0.0%5.0%

10.0%15.0%20.0%25.0%30.0%35.0%40.0%45.0%

Not aware of the Parents Association at my students school

Our school provides events and programs just

for parents / families without an additional

cost.

I make a contribution to be a member of the

Parent / Family Association

I pay for certain events / activities sponsored by the Parents Association

Other (please specify)

2016 National College Parent Survey Results - Visit www.CollegeParents.org for updated research & insights

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Areyouconcernedaboutyourchild’sabilitytocompletehis/herprogramofstudyincollege?

• 76%ofparentssurveyedareconfidentintheirstudentsabilitytocompletecollege.

• 18%ofparentssurveyedareconcernedabouttheirchild’sabilitytocompletecollege.

18.0%

76.4%

5.6%

Yes,

No,

I don't know?

Are you concerned about your child’s ability to complete his/her program of study in college?

2016 National College Parent Survey Results - Visit www.CollegeParents.org for updated research & insights

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Therearemanyskillsthatenablestudentstosuccessfullycompletecollege.Pleasesharehowpreparedyourstudentisonsomecriticalfactors

61%

67%

94%

79%

83%

Doyoubelieveyourstudentispreparedtomanagethefinancialresponsibilitiesofcollege

Doyoubelieveyourstudentispreparedtounderstandthecostofcollegeandtheimpactoftheirstudentloansoncareerchoices

Doyoubelieveyourstudentisacademicallypreparedtocompletecollege

doyoubelieveyourstudenthasthestudyandtimemanagementskillstocompletecollege

Doyoubelieveyourstudentismakingdecisionsforagoodcareer

CollegeparentsareconfidentintheirStudents

94%ofparentssurveyedbelievetheirstudentisacademicallypreparedtocompletecollege.

2016 National College Parent Survey Results - Visit www.CollegeParents.org for updated research & insights

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Mostcollegesanduniversitieshaveaformalpolicyregardingrefundofpaymentswhenastudentwithdrawsformedicalreasons(i.e.,whenastudentisunabletocompleteclassesduetoamedicalreason).Wastheschool’srefundpolicyformedicalwithdrawalsdisclosedtoyouduringtheenrollmentorbillingprocessbytheuniversity?

• 24%ofparentssurveyedindicatethatthecollegerefundpolicywasdisclosedtothemduringtheenrollmentprocess.

• 76%ofparentssurveyedreportthatthecollegerefundpolicywasnotdisclosedtothemorareunsureifitwas.

21.4%

24.3%

54.3%

No

Yes

Not sure

2016 National College Parent Survey Results - Visit www.CollegeParents.org for updated research & insights

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Whichofthefollowingmostcloselydescribestherefundpolicyofthecollegeshouldyourstudentbeunabletocompleteclassesforanacademictermduetoanunexpectedillnessorinjury?

67%ofparentssurveyedindicatethattheyhavenoideahowtheschoolwouldhandlearefundiftheirstudentwasunabletocompleteclassestoanunexpectedillnessorinjury.

3.0%

25.3%

4.3%

67.4%

Since the student didn’t complete the classes and did not voluntarily withdraw, the University would refund all of the …

The University would refund some of the tuition, fees, and other expenses if the illness or injury occurred in the first few weeks …

The University would not refund any tuition, fees, or other expenses regardless of when the illness or injury occurred.

I have no idea how the school would handle these types of situations.

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%

Which of the following most closely describes the refund policy of the college should your student be unable to complete classes for an academic term due to an unexpected illness or injury?

2016 National College Parent Survey Results - Visit www.CollegeParents.org for updated research & insights

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Ifyourstudenthadtowithdrawforamedicalreasonwithoutcompletingclasses,couldyoupayforanadditionalsemesterofclassestomakeupforthenonrefundedfinanciallossesduetowithdrawal?

• 23%ofparentssurveyedindicatethatcouldnotpayforanadditionalsemesterofclassestomakeupforthenon-refundedfinanciallossesduetoawithdrawal

• 51%ofparentssurveyedindicatethattheycouldbutitwouldbedifficult

26.0%

51.3%

22.7%

Yes

Yes, but it would be difficult

No

If your student had to withdraw for a medical reason without completing classes, could you pay for an additional semester of classes to make up for the unrefunded financial losses due to withdrawal?

2016 National College Parent Survey Results - Visit www.CollegeParents.org for updated research & insights

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Assumingatuitioninsuranceprogramwasavailableatyourschooltocover100%ofyournon-refundedcostsofattendance(i.e.,includingtuition,roomandboard,fees,etc.),whatisyourpreferredmethodtoenrollinthecoverage?

• 34%ofparentssurveyedthattheywouldliketuitioninsuranceincludedwithinthecostofattendanceorduringtheenrollmentprocess.

• 33%ofparentssurveyedindicatethattheyarenotinterestedinreceivingtuitioninsurance.• 33%ofparentssurveyedindicatethattheneedtoknowmoreabouttuitioninsurance.

13.5%

20.4%

32.9%

33.2%

The school provides the coverage as part of the cost of attendance and is included within tuition & fees.

The school provides the option to enroll the student in coverage during school registration. The cost (between $150 - $450 per year) is paid …

I need to know more about why tuition insurance may be helpful to me.

I am not interested in receiving tuition insurance.

Assuming a tuition insurance program was available at your school to cover 100% of your non-refunded costs of attendance (i.e., including tuition, room and board, fees, etc.), what is your preferred method to enroll in the coverage?

2016 National College Parent Survey Results - Visit www.CollegeParents.org for updated research & insights

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Ifyourstudent’spersonalbelongingsarestolenordamagedwhileatschool,whoisresponsibleforreplacingtheitems?

• 40%ofparentssurveyeddonotknowtheschoolspolicyregardingwhoisresponsibleforreplacingstolenordamagedstudentproperty.

40.4%

56.9%

1.2%

1.5%

I don't know the school's policy

The school typically does not cover any personal belongings that students have on campus

The school is typically responsible for all items, including personal belongings, as long as the student is residing in an on-campus residence

hall or other on-campus housing

The school will typically replace stolen items as long as a police report is filed, but does not cover damaged items

If your student’s personal belongings are stolen or damaged while at school, who is responsible for replacing the items?

2016 National College Parent Survey Results - Visit www.CollegeParents.org for updated research & insights

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Howwouldyourateyouruniversity'seffortstoprovideuseful travelinformation (reservationsforhotels,rentalcars,airlines)toattendtheaboveevents?

17.3%

22.1%

19.1%

8.8%

32.7%

0.0% 10.0% 20.0% 30.0% 40.0%

Very Good

Good

Average

Poor

Haven't seen it

How would you rate your university's efforts to provide useful travel information (reservations for hotels, rental cars, airlines) to attend the above events?

39%ofparentssurveyedreportthattheschoolprovidesgoodorverygoodtravelinformationtoattenduniversityevents.

2016 National College Parent Survey Results - Visit www.CollegeParents.org for updated research & insights

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Howinterestedwouldyoubeinafullservice,Expedia-likeTravelCenterthatprovidesdiscountsandconsolidatesalluniversity-relatedtravelinformationinoneplacefrom(bookinghotelsandflightstocampusdirectionsandparkinginformation)?

28.4%

39.0%

32.6%

Very interested

Moderately interested

Not interested

0.0% 20.0% 40.0% 60.0%

How interested would you be in a full service, Expedia-like Travel Center that provides discounts and consolidates all university-related travel information in one place from (booking hotels and flights to campus

directions and parking information)?

67%ofparentssurveyedareinterestedinaTravelCenterthatprovidesdiscountsandconsolidatesuniversitytravelrelatedinformationinoneplace.

2016 National College Parent Survey Results - Visit www.CollegeParents.org for updated research & insights

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Travel Center

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CONTACT:

[email protected](303)819-1589

2016 National College Parent Survey Results - Visit www.CollegeParents.org for updated research & insights