Insights from Whitney Keyes, Forbes expert & professor of strategic communications
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19-Oct-2014 -
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Transcript of Insights from Whitney Keyes, Forbes expert & professor of strategic communications
10 Inspirational Moments from
PRESENTS
WHITNEY KEYES
Award-winning American television host,
speaker, and writer.
Has served as a speaker for the U.S.
State Department on Issues related to social entrepreneurship,
and women in leadership.
Story, strenghts Simplicity & speed
A winning marketing strategy is the convergence of:
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Strategy,
Only when you’re clear on your end-game will you be able to develop an
effective strategy
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Everyone is a brand - you can define yours
or others will
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that you want your clients to have
Craft your story to capture the essence of the experience
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A greater share of the client is a smarter approach than a greater share of the market for an emerging business
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Boastful language is an invitation to alienate your customers
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Seek partnerships that are aligned with your highest goals
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Marketing doesn’t have to cost a lot to be effective…
Experiment and retool
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Social media is just a component of your overall marketing strategy - don’t overcomplicate it
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Copywriting is a marketer’s secret weapon
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How are you measuring your marketing efforts?
REFLECTION
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Want more? Listen to the full conversation at
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